What Is Content Marketing?
The popularity and adoption rate of content marketing has increased rapidly in recent years. Essentially, content marketing is providing value to your audience through free content with the objective of attracting new leads and customers.
As your audience shares this content across the web, your brand gets more exposure and your website gets more traffic. Your website also gets a big SEO boost as other websites start linking to your content. The content used to power your content marketing strategy can come in many forms, but common types are blog posts, newsletters, white papers, infographics, and videos.