Create Quality Content
Your strategy starts with quality content. Our talented writers have this part covered.
Great content is likely to get shared on Twitter, Facebook and other social networks.
Expand Your Presence
Use multiple writers to publish more frequently and from different perspectives. Our tools make managing your content easy!
The popularity and adoption rate of content marketing has increased rapidly in recent years. Essentially, content marketing is providing value to your audience through free content with the objective of attracting new leads and customers.
As your audience shares this content across the web, your brand gets more exposure and your website gets more traffic. Your website also gets a big SEO boost as other websites start linking to your content. The content used to power your content marketing strategy can come in many forms, but common types are blog posts, newsletters, white papers, infographics, and videos.
Does anyone really like ads? Do your potential customers? Probably not. The Internet is saturated with ads and it’s been that way for years. Internet users have trained themselves to ignore ads. What users really want is content. Deliver what your audience is looking for and be rewarded with traffic, leads, and sales.
If you don’t own your audience, you are forced to pay third parties in order to access their audiences. For example, you might pay a major magazine or blog in your industry to feature your company in their next issue or blog post. However, if you build and maintain your own audience, you can access them anytime you want free of charge. This is the beauty of content marketing. Brands that behave like publishers create and own engaged audiences.