A product description is written content that explains the key features of a product and helps customers make a purchasing decision. The most effective product descriptions highlight how an item offers a solution or enhances a customer’s life, generating desire or excitement for a product.
Create a product page with an engaging product description, high-resolution images and a call to action, such as a “buy” button. This page gives customers a place to evaluate a product and make a transaction.
Creating exceptional product page copy that connects with your ideal buyer persona and puts the spotlight on your products by highlighting key features and adding some excitement into the mix is challenging. Harder still is doing that while maintaining your brand identity and speaking in the correct tone of voice.
Our skilled writers are experts at writing this kind of copy, and will deliver content that builds a connection and boosts conversion rates.
It’s well known now that Google will penalize your site if you are using the same product descriptions as the manufacturer. In other words, Google will not place your site on the first page of the search results if you have this duplicate content.
Use our crowd of writers to easily re-write thousands of manufacturer descriptions into high-quality, unique product descriptions that Google will notice. Your website will benefit quickly from increased search traffic. Even better, this spike in traffic will last for months or even years to come.
Delivering a complete and fulfilling experience to your customer can get them talking about your store. That’s why every product counts. Look at all your products as an opportunity to build out the story of your brand. If you do this well, customers may just tell their friends – in person and on social media.
Easily Manage Products
Our interface is easy to use, allowing you to create and manage thousands of product descriptions. We even offer managed services for high volume orders.
Use Multiple Writers
Break your products into batches for multiple writers. This speeds up the process.
Writers are trained to follow your instructions and match your existing style guide if needed.
Product descriptions are important for SEO and marketing purposes. They help drive traffic to your site and motivate customers to purchase.
Product Descriptions Improve Search Visibility
Almost half of shoppers turn to Google when looking for a new item or product, making it essential that your website is prominent in search engine results. An SEO-friendly product description helps potential customers find the product page when entering search terms into Google.
You can improve your chances of landing at the top of search engine result pages (SERP) by using keywords in the product description. Search bots use these keywords to index the page and match the content to appropriate search queries. Use image alt-text and descriptive page URLs to further optimize the page for search engines.
Unlike customers shopping in a store, online consumers can’t physically touch or examine a product before pulling out their wallets. They rely on product pages to make up their mind about their purchases. An effective product description gives consumers the details they need to make an informed choice, leaving them with a positive impression of the product and confidence to make a purchase.
According to a product description study by Baymard Institute, users who don’t find enough product information often abandon a page or site entirely. It’s important to make product descriptions as informative as possible, as hardly any users use an online chat feature or reach out to customer service for clarification.
Our writers learn about your brand voice and style guide so your product pages are delivered on-brand and with the right tone of voice.
There's nothing worse than reading a product description that's just a wall of text. We write copy with a range of elements including bullet points, short and long descriptions, product specs, and instructions.
Strong Calls to Action
Good product descriptions go beyond just describing the product and ask shoppers to buy. Our copywriters will build strong calls to action into your sales copy, resulting in more conversions for you.
Highlight Key Features
You can tell when product descriptions are written by writers who don't understand the products. Our writers take the time to understand each product so they can properly highlight just how great the product is. This delivers a better user experience and boosts conversion rates.
Crowd Content continues to surpass our expectations and always provides high quality content in a timely manner.
With over 6,000 writers on our roster, we’re confident we can match you with a writer that will understand your market and customers well.
If you want product descriptions that are going to drive conversions and help your SEO, you need to hire an experienced product description writer. Our platform makes it easy for you to hire any number of writers to craft top-notch unique product descriptions at scale. Just provide your product details, product features, and product specification when you order and a skilled writer will deliver the product copy you’ll love.
You can, but chances are multiple other sites are using the same content. That means you’ll get no SEO value from them, and you also won’t be able to add your brand’s voice to them. To write a good SEO product description that ranks and gets you sales, your best bet is to have a professional product description writer craft unique copy that speaks to your product details, includes relevant keywords, and compels your target customer to buy from you.
Yes! Our writers have experience writing copy for every marketplace, including Amazon. They understand Amazon SEO and can help your products perform well. Once you’ve set up your account you can search for an Amazon product description writer that’s perfect for your brand.
You just need to the Crowd Content app in your Shopify store and you’ll be able to access your entire catalog in your Crowd Content account. Then, you can order fresh product copies for any SKUs you choose, and instantly publish them once they’re ready.
We’re also integrated with BigCommerce’s eCommerce platform.
If you're experienced at writing product or service descriptions be sure to apply today to access freelance writing jobs with industry-leading companies.Apply Today