Unique Content Matters More Than Ever For Websites
Most businesses write their web content for two primary audiences:
- Potential Customers
- Search Engine Crawlers
There used to be a wide gulf between what those two groups expected, but search engines have become extremely sophisticated and are extremely close to replicating human searchers’ expectations.
Both audiences now want content that’s unique, informative, engaging, and comprehensively covers the subjects that visitors were interested in when they sought out your page. Your content’s quality level impacts how long visitors stay on your site, how many pages they view and if they immediately bounce. Search engines now factor all of this into search rankings, letting them emulate your potential customers’ behavior.
Order your web content from our experienced writers and they’ll craft content for you that will please both of these critical audiences.