Key Topics:
- What is Search Generative Experience (SGE)
- The difference between Google BARD, SGE and Perspectives
- Challenges with SGE, BingChat and ChatGPT
- How trustworthy are these tools?
- How disruptive SEO is going to be in 2023 and 2024
- Should marketers care about traditional SEO tactics and E-E-A-T?
Speakers
Lily Ray
Senior Director, SEO & Head of Organic Research @ Amsive Digital
Lily Ray is the Sr. Director of SEO & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs, while conducting extensive research on the latest SEO developments. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Carlos Meza
President & CEO @ Crowd Content
Carlos is a guiding voice in an SEO and content creation industry brimming with turbulent growth. As CEO of Crowd Content Media, Inc., a leading content writing platform, Carlos has leveraged his past experience as a technology executive, engineer, and corporate financier to bring innovative end-to-end content creation solutions to SMBs and enterprise clients around the globe — delivering high-quality, scalable products through the marriage of human talent, technology, automation, and artificial intelligence.