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Mastering Content Strategy with 3 Essential Research Techniques


Key Topics:

  • What’s Wrong With How Most Companies Define Their Content Strategy
  • The 3 Types of Research To Define Your Content Strategy
  • Thoughts on the Future of Content Strategy

Speakers

George Chasiotis
Managing Director @ Minuttia

George Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behaviour.

Carlos Meza
President & CEO @ Crowd Content

Carlos is a guiding voice in an SEO and content creation industry brimming with turbulent growth. As CEO of Crowd Content Media, Inc., a leading content writing platform, Carlos has leveraged his past experience as a technology executive, engineer, and corporate financier to bring innovative end-to-end content creation solutions to SMBs and enterprise clients around the globe — delivering high-quality, scalable products through the marriage of human talent, technology, automation, and artificial intelligence.

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