In 2019, the tourism industry pulled in an eye-watering 2.9 trillion dollars globally. New companies are popping up every year, and getting noticed by your target audience is getting harder. With so much competition, it’s crucial you take steps to make sure your business stands out.
Thankfully, the internet makes it easier than ever to get a step ahead of your competitors. Crowd Content’s expert travel copywriters understand marketing and SEO and have the creative talent to engage specific audiences. With help from our expert travel copywriters, you can position yourself as a brand authority and send your website to the top of the search engine results pages.
Travel copywriting is content produced with the aim of selling the products and services of tourism providers. It can benefit a broad range of companies within the tourism industry.
Broadly speaking, tourism is defined as places or activities people pursue outside of their daily environment. This might be for work, education or pleasure and includes hospitality, attractions, transportation services and destination businesses.
Creating engaging descriptive content that makes an emotional impact on readers is one of the best ways to market your tourism business. A talented copywriter can immerse their audience in an experience, creating a sense of urgency and stoking the reader’s desire to book the experiences they’ve always dreamed of.
People who love travelling are some of the most likely audiences to conduct research online. By capturing their search intent and delivering exceptional content across your various marketing channels, you can catch their attention and engage them on a personal level. As all savvy executives know, an engaged customer is a loyal customer.
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Let’s look at some of the different types of tourism companies that have benefited from our travel content writing services.
Travel insurance is just as important as the trip itself, and companies in this vertical can take advantage of content writing services. Offering safety tips, local information and related content can provide web users with value while promoting your brand.
Renting a car is essential for many people on holiday or a business trip away from home. Car rental companies can attract more website visitors by writing blog posts and long-form landing pages that speak to customers and search engine algorithms.
There are more mature students than ever, and people are spreading their wings and seeking out educational opportunities further afield. Your educational institution can tap into this growing market by creating content to let people from near and far know why your facility and the local area is the one for them.
Another reason people travel is for medical purposes. From hair transplants to dentistry and cosmetic surgery, some people prefer to seek procedures further afield. You can appeal to a broader audience and let the world know why you’re a destination for medical tourism.
The travel and lifestyle industry can make use of a broad range of content. The more diverse and dynamic your marketing strategy, the more people you’re likely to reach.Below is an explanation of some of the highest-converting types of content we write for companies in the business of tourism.
Let’s look at the advantages of implementing an expert content writing strategy.
The most obvious reason to work with the travel copywriters at Crowd Content is to boost rankings. One of the biggest ways this happens is through social media. Engaging content inspires social shares, and as shares climb, your company establishes brand authority. As more shares and backlinks accumulate, your SERP ranking soars.
Brand authority sounds like an elusive marketing term, but it’s a great way to grow your business. Your brand is considered as having authority when someone can locally, nationally or internationally recognize your company and associate it with your industry. While a small business might never reach the heights of TripAdvisor, you can’t rule it out. By deploying smart digital marketing tactics, your travel company could become the next big thing.
Ultimately, the beauty of a content marketing strategy for tourism companies is increased sales. More online visibility means more website traffic, and engaging content is the key to inspiring visitors to convert and share great experiences with friends and family.
Word of mouth has officially moved online, and you can tap into this global phenomenon by writing quality content.
Requesting tourism content services from Crowd Content couldn’t be easier. Just follow these three steps and you could have a perfectly optimized blog post, brochure or property description within days:
If you’re looking for managed services, get in touch to discuss your requirements and expectations and receive a quote.
There’s a lot of travel writing online, which means you need to work with an expert if you want your content to stand out. Storytelling and emotional engagement are vital when it comes to travel content. Articles that convert inspire a sense of longing in the reader by immersing them in an experience before they’ve had it themselves.
At Crowd Content, you can get travel content for as little as 3 cents per word. This is the most basic level, with an additional four quality levels available. For a self-serve writer at the highest level, you can expect to pay 13 cents per word. We also work with enterprise to deliver high-volume managed services, with bespoke pricing depending on your needs.