Creative Tourism and Travel Copywriters With a Flair for SEO

In 2022, the global tourism industry generated a staggering 7.7 trillion dollars. With new companies emerging annually, capturing the attention of your target audience has become increasingly challenging. Given this intense competition, it’s vital to ensure your business distinguishes itself.

With the power of the internet, gaining an edge over your competitors has become more achievable than ever. At Crowd Content, our skilled travel copywriters combine marketing knowledge, SEO expertise and creative flair to captivate your target audience. Partner with us to establish your brand authority and ascend the search engine rankings.

What Is Travel Writing?

Travel copywriting creates content to promote the products and services of tourism providers, offering benefits to various businesses in the tourism sector.

Generally, tourism refers to activities and places individuals seek outside their routine environment. This can encompass work, education or leisure and includes aspects like hospitality, attractions, transportation services and destination enterprises.
Creating engaging descriptive content that makes an emotional impact on readers is one of the best ways to market your tourism business. A talented copywriter can immerse their audience in an experience, creating a sense of urgency and stoking the reader’s desire to book the experiences they’ve always dreamed of.

Travel enthusiasts often turn to online research before making decisions. By tapping into their search intent and providing outstanding content across your marketing platforms, you can captivate and connect with them on a personal level. As all savvy executives know, an engaged customer is a loyal customer.

Hope Burris

Hope Burris

Ohio, USA

Bea Johnson

Bea Johnson

New York, USA

Richard S

Richard S

Victoria, Canada

Carrie McCarthy

Carrie McCarthy

New York, USA

Content Writing for Travel Companies

Let’s look at some of the different types of tourism companies that have benefited from our travel content writing services.

  • Aggregator websites for travel and tourism: E-commerce is driving the small business revolution, and aggregator sites are popular within the travel industry. Now that people realize how easy these sites are to run relative to the ROI, more operators are jumping on the bandwagon. Content marketing is one of the best ways to get your site noticed on search engines and social media.
  • Hotels: Hotels are the backbone of the tourism industry and serve different functions for different audiences. By writing about the local area, providing useful tips for travelers and optimizing your website for SEO, you can stand out online.
  • Hospitality venues: Hospitality is an industry that runs on notoriously tight margins. It’s unlikely anyone in-house has time to write content, but the benefits to your online reputation are huge. Outsourcing copywriting could attract potential customers from around the world to your establishment.
  • Local attractions: What do people do on holiday? Visit local attractions. And how do most people discover places they want to visit on holiday? Google. Our copywriters are SEO experts and have a working knowledge of the 200-plus data points Google’s algorithm uses to rank websites. Let them create content for your company that lets your audience know you’re a must-visit place on their upcoming or current journey.
  • Adventure travel companies: Some people love to eat and drink on holiday, but a growing number of people are pursuing adventures. The great outdoors never loses its appeal, and blog posts, articles and brochures are some of the best ways to let people know you’re open for business and ready to curate some serious fun.
  • State and county travel boards: It’s not just private companies that benefit from our travel copywriters’ expertise. Local travel boards can get in on the action and use content marketing to get more eyes on their websites.

Other Industries That Can Utilize Tourism

Travel insurance companies

Travel insurance is just as important as the trip itself, and companies in this vertical can take advantage of content writing services. Offering safety tips, local information and related content can provide web users with value while promoting your brand.

Car rentals

Renting a car is essential for many people on holiday or on a business trip away from home. Car rental companies can attract more website visitors by writing blog posts and long-form landing pages that speak to customers and search engine algorithms.


There are more mature students than ever, and people are spreading their wings and seeking out educational opportunities further afield. Your educational institution can tap into this growing market by creating content to let people from near and far know why your facility and local area is the one for them.


Another reason people travel is for medical purposes. From hair transplants to dentistry and cosmetic surgery, some people prefer to seek procedures further afield. You can appeal to a broader audience and let the world know why you’re a destination for medical tourism.

Travel Content Writing Examples

The travel and lifestyle sector thrives on diverse content. A dynamic marketing strategy can significantly widen your audience reach. Here’s an overview of the most effective content types we craft for tourism-related businesses.

  • Blog Posts

    Blog posts are probably the first thing you think of when it comes to travel writing. Our tourism copywriters are truly passionate about travel, so exceptional copy comes naturally. Blog posts can cover anything from local history to attractions and areas of geographical interest.

    Our writers understand how to strategically include the information search engines expect to see while keeping content exciting and engaging for visitors.

  • Listicles

    Listicles are super-popular when it comes to travel. This is because people are looking for social proof to reinforce their decisions about where to go and what to see. The beauty of this type of article is that it’s an advertisement for your brand, but it also provides genuine value to your reader.

  • E-books

    A well-written e-book is a compelling way to engage with potential readers. E-books have diverse purposes, from educating and entertaining to marketing and accessibility. They can inspire travel, share knowledge, tell stories and reach a wide audience cost-effectively. In essence, e-books are versatile tools that can serve a multitude of goals.

  • Landing Pages

    Landing pages have a significant role beyond just promoting your business. Google assesses your entire website to determine its value and relevance to your audience. Our team of travel content writers has a strong grasp of Google’s requirements, allowing them to create landing pages that not only boost rankings but also encourage visitors to make bookings or purchases.

  • Press Releases 

    We understand how powerful PR is for travel companies, and our writers can craft press releases that shine the most brilliant light on your business. If you’re rebranding, hosting an event or launching a new destination, we can provide the best coverage to get you noticed.

Benefits of Content Marketing for the Travel Industry

Let’s look at the advantages of implementing an expert content writing strategy.

More Shares and Higher Rankings

The most obvious reason to work with the travel copywriters at Crowd Content is to boost rankings. One of the biggest ways this happens is through social media. Engaging content inspires social shares, and as shares climb, your company establishes brand authority. As more shares and backlinks accumulate, your SERP ranking soars.

Brand Authority

Brand authority sounds like an elusive marketing term, but it’s a great way to grow your business. Your brand is considered as having authority when someone can locally, nationally or internationally recognize your company and associate it with your industry. While a small business might never reach the heights of TripAdvisor, you can’t rule it out. By deploying smart digital marketing tactics, your travel company could become the next big thing.

Sell More

Ultimately, the beauty of a content marketing strategy for tourism companies is increased sales. More online visibility means more website traffic, and engaging content is the key to inspiring visitors to convert and share great experiences with friends and family.

Word of mouth has officially moved online, and you can tap into this global phenomenon by writing quality content.

Why Choose Crowd Content’s Travel Content Writing Service

In the world of travel content, quality, optimization and meticulous quality control are the cornerstones of success. At Crowd Content, we take pride in offering a travel content writing service that excels in these crucial areas. Discover why choosing us is the right step towards achieving remarkable content that resonates with your audience and elevates your brand’s presence in the travel industry.

  • Quality research: We carefully vet each member of our growing team of writers to ensure our clients receive exceptional copy every time. Quality research lies at the heart of excellent copywriting, and all our writers take the time to learn your brand, audience and specific travel niche inside and out.
  • Optimization: If you deploy a content strategy that includes SEO, you’re getting ahead of your competitors. Engaging copy with a few keywords here and there isn’t enough anymore, and our travel writers understand the nuances of what search engines expect.
  • Quality control: While we have self-serve service content with the option of hiring an editor available, you can go a step further and use our fully managed services for high-volume projects, with three layers of quality control included.

How to Request a Travel Article

Requesting tourism content services from Crowd Content couldn’t be easier. Just follow these three steps and you could have a perfectly optimized blog post, brochure or property description within days:

  1. Create a free account, take a look around the platform and browse our catalog of writers.
  2. Use a credit card or PayPal to add funds to your account.
  3. Place an order to request an article.

If you’re interested in our managed services, which are ideal for scaling up content in high-volume projects, please reach out to us to discuss your needs and expectations. We’ll be happy to provide you with a customized quote tailored to your requirements.

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Travel Copywriter FAQ

There’s a lot of travel writing online, which means you need to work with an expert if you want your content to stand out. Storytelling and emotional engagement are vital when it comes to travel content. Articles that convert inspire a sense of longing in the reader by immersing them in an experience before they’ve had it themselves.

At Crowd Content, you can get travel content for as little as 3.5 cents per word. This is the most basic level, with an additional four quality levels available. For a self-serve writer at the highest level, you can expect to pay 15.9 cents per word. We also work with enterprise to deliver high-volume managed services, with bespoke pricing depending on your needs.

Explore the potential of our managed travel content services. With our expertise, you can achieve exceptional quality, scale up effectively, and stand out in the travel industry. Reach out today to discuss your needs, and let’s take your travel content to new heights.