Boost Your Brand With Content From Expert Real Estate Writers

Real estate is one of the biggest industries in the world, gaining an astounding $2.5 trillion in 2020 alone. There’s no doubt people are always going to need homes to live in and properties to run businesses from. However, letting prospective clients know your real estate company is the one to choose in such a crowded market is a completely different challenge.
The real estate writers at Crowd Content can help bridge the gap between you and your potential customers by boosting your online presence and refining printed marketing materials. A content strategy can help you appeal directly to your target market, attract more leads and inspire brand loyalty.

What Is Real Estate Copywriting?

Real estate copywriting is creating copy to populate your website, brochures, press releases, email campaigns and social media posts. Our content writers aren’t just experts in creative, persuasive writing; they also have direct experience in the industry.
Types of content we can write for you include:

  • FAQ pages
  • Buyer and seller tips
  • How-to guides
  • Specific buyer advice for targeted demographics
  • Commercial trends
  • Home improvement advice
  • Celebrity real estate
  • Local school reviews
  • Agent profiles
  • Commercial development
  • Mortgage advice
  • Speculation about the future of the property market

Your property business can take advantage of our copywriters’ combination of skills to propel your website up the search engine results pages. It’s not just Google’s algorithms we can satisfy—real estate website copy must be engaging and interesting enough to hold readers’ attention and persuade them to make an inquiry or book an appointment.
The more diverse your content strategy, the better chance you have of meeting your target audience where they spend the most time online. And with 95% of consumers using the web to conduct research when property hunting, capturing the intent of search engine users is essential for success in an increasingly digital-led marketplace. That said, print marketing strategies such as brochures and direct mail are still highly effective—and we can help with those, too.

Image showing Rachel Elle

Rachel Elle

New York, USA

Image showing JA Young

J.A. Young

Indiana, USA

Image showing David B

David B

Victoria, Canada

Image showing Drew Berger

Drew Berger

Ohio, USA

Types of Real Estate Content Writing

Different types of customers are drawn to varying types of content when seeking information about a real estate purchase. Some people still have both feet staunchly in the “real world,” so it’s important to create both traditional marketing content and digital marketing content for real estate agents. The most popular types of real estate copy we provide include:

  1. Website copy
  2. Property descriptions
  3. Service descriptions
  4. Blog posts
  5. Long-form content
  6. E-books
  7. Online and print property brochures
  8. Press releases
  9. Property ads
  10. Direct mail campaigns
  11. Email marketing campaigns

Real Estate Professionals We Serve

We’ve helped the full spectrum of real estate professionals reach a wider target audience and fine-tune their content marketing strategy, including:

  • Commercial real estate agents
  • Residential real estate agents 
  • Commercial real estate brokers
  • Residential real estate brokers
  • General contractors
  • Home inspectors
  • Land brokers
  • Residential appraisers
  • Residential developers
  • Commercial leasing managers
  • Investment bankers
  • Property investors
  • Interior designers
  • Leasing agents
  • Seller’s agents
  • Buying agents
  • Mortgage lenders
  • Home stagers

Benefits of Using Our Real Estate Blog Writing Service

Content is a real estate professional’s best friend because it connects you directly to your target audience. Below are some of the main advantages of outsourcing content writing to Crowd Content’s expert real estate writers.

Establish Brand Authority

Stand out in a crowded market with a professional-looking, well-written website with the most accurate, up-to-date information for prospective buyers. Google’s main purpose is delivering actionable, useful information to the public. Its algorithm is fine-tuned to respond to metrics such as the time spent on a web page and click-through rates, which let it know that a site adds genuine value to people’s lives.
By including relevant, useful information about your industry, you’ll be highly discoverable online. The more your site pops up in answer to people’s questions, the more they’ll view you as an authoritative source of information.

Capture Search Intent

When a web user types an inquiry into a search engine, it uses an algorithm with over 200 data points to instantly display the most valuable, actionable answers to their questions on the front page.
Including as many relevant topics on your website as possible is one thing, but you also need to make sure each article is optimized for search engines like Google. Our writers are highly adept at creating copy that’s compelling to search engines and web users alike, helping you race to the coveted first page of the SERPs.

Create Targeted Content

Our expert property copywriters understand the importance of research, and they go over and above to learn about your target audience. Whether they’re creating content for your direct mail, website, postcards, social media or website campaign, they’ll make sure it’s laser-focused on the people most likely to convert.

Save Your Most Valuable Resources

Most real estate professionals find time and money are their most valuable resources. If you’re attempting to write a blog, website copy and print marketing content alone, your time would probably be more effectively spent doing what you do best.
Our content writing services are affordable, making outsourcing the most cost-effective method of implementing a content marketing strategy for many real estate businesses.

How to Request Real Estate Content Creation

If you’re looking for a real estate blogger for hire, look no further. To request property content from our expert real estate writers, just follow these easy steps:

  1. Sign up for a free client account.
  2. Add funds using PayPal or a credit card.
  3. Request a real estate article by creating an order.

If you’re looking for a fully managed service, with three layers of quality control and a dedicated content manager, get in touch today for a customized quote.

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FAQ's About Our Real Estate Writing Services

We have a stringent vetting process in place to assess each writer’s ability with regard to commercial writing and their specific area of expertise. An experienced content manager personally oversees the application process to ensure clients only work with true experts. What’s more, before committing to our service, you can request a real estate content writing sample from one of our experts.

It’s very uncommon for our real estate content writers to miss the mark. In the rare instance, a client is unhappy with the work, they can request unlimited revisions for no extra cost. In case you’re totally dissatisfied with the quality of the content you receive, you can reject the piece and get a refund.

The price of our property content writing services depends on your expectations with regard to quality and service. Self-serve property articles start at 3 cents per word for the basic level, going up to 13.5 cents per word for the highest quality level. The cost of managed services is tailored according to your business goals and requirements.