Boost Sales With a Real Estate Content Expert

Real estate is one of the biggest industries in the world, gaining an astounding $3.88 trillion in 2022 alone. Researchers expect that number to skyrocket to $6.13 trillion by 2030. The potential is there, but so are the challenges.
With a crowded market and competition lurking behind every statement wall and under every marble-topped kitchen island, how can you tell prospective clients your real estate company is the one they’ve been waiting for?

A dedicated real estate content writer for your blogs and website may be what you need to ramp up sales and connect with leads who are genuinely ready to make that big move. At Crowd Content, our real estate blog writers and copywriters help bridge the gap between you and your target audience by:

  • Boosting your online presence
  • Identifying and promoting your key differentiator
  • Underscoring your authority in the real estate industry
  • Refining your printed marketing materials so each brochure truly sings
  • Infusing every piece of collateral with your brand voice — so it’s authentically you but constructed and delivered by us

What Is Real Estate Copywriting?

Real estate copywriting includes any writing used to promote or sell a residential house, commercial property, or even a real estate business. From writing headlines and property descriptions to constructing the perfect About Us or service page, real estate writers know how to bring a mid-century modern home or sustainable downtown high-rise to life.

Our real estate writers can create content on a wealth of topics, including:

  • Buyer and seller tips
  • How-to guides
  • Specific buyer advice for targeted demographics
  • Commercial trends
  • Home improvement advice
  • Celebrity real estate
  • Local school reviews
  • Agent profiles
  • Commercial development
  • FAQ pages
  • Mortgage advice
  • Speculation about the future of the property market

Whether you’re operating nationwide and want to cater to clients in each covered area code or running a single office with a hyper-local focus, we can dial in content to meet the expectations of and answer questions for your identified buyer personas.

Jenn MacDonald

Jenn MacDonald

California, USA

Bea Johnson

Bea Johnson

New York, USA

Richard S

Richard S

Victoria, Canada

Carrie McCarthy

Carrie McCarthy

New York, USA

Types of Real Estate Content Writing

Companies with an active blog are rewarded with 67% more leads each month than blog-free businesses, and social media is considered the best tool for real estate businesses trying to generate quality leads — even better than the MLS. But the landscape of real estate writing is much broader than most people realize.

Your real estate content strategy could include a wide variety of content types, such as:

  1. Website copy
  2. Property descriptions
  3. Service descriptions
  4. Blog posts
  5. Long-form content, such as city guides and how-to instructionals
  6. E-books
  7. Online and print property brochures
  8. Press releases
  9. Property ads
  10. Direct mail campaigns
  11. Email marketing campaigns

Why Bother With Digital Content, Anyway?

You’re already pouring funds into property staging, newspaper advertisements, and an aspiring agent who’s willing to create the property listings for the MLS. Why should you allocate some of your budget to a real estate writer?

A staggering 99% of homebuyers in the United States between the ages of 24 and 57 say they turned to the internet to help find the perfect home. Writing content that satisfies Google’s algorithm and the almighty E-E-A-T principle can help attract the traffic you need to get specific properties — not to mention your whole business — in front of people armed with mortgage preapprovals and ready to buy.

Think of it as meeting your target audience where they already spend most of their time. Social media posts, blogs, sponsored articles, webinars, local SEO city pages, and press releases are just some content types your quick-fingered copywriter can create to support your brand.

Real estate companies should meet clients where they already are — on the Internet.

Who Can Benefit From Working With a Real Estate Content Writer?

Real estate agents and brokers can reap hefty rewards when they use a writer to reach a wider audience and fine-tune their content marketing strategy. But those aren’t the only professionals who could benefit from a partnership with a skilled real estate content writer.

Over the years, our team has successfully worked with:

  • Commercial real estate agents
  • Residential real estate agents 
  • Commercial real estate brokers
  • Residential real estate brokers
  • General contractors
  • Home inspectors
  • Land brokers
  • Residential appraisers
  • Residential developers
  • Commercial leasing managers
  • Investment bankers
  • Property investors
  • Interior designers
  • Leasing agents
  • Seller’s agents
  • Buying agents
  • Mortgage lenders
  • Home stagers

The Top Benefits of Using Crowd Content’s Real Estate Blog Writers

Content is a real estate professional’s best friend. It connects you directly to your target audience, but that’s just one reason outsourcing content writing to a real estate content writer is more on-trend than gallery-inspired entryways and cold-plunge pools.

Establish Brand Authority

Want people to trust you? It starts with a well-written website with the most accurate, up-to-date facts for prospective buyers. Google’s primary purpose is to deliver helpful information to the public. Its algorithm is fine-tuned to respond to key metrics, such as the time spent on a web page and click-through rates, and the E-E-A-T radar seeks out content that’s as authoritative as it is trustworthy.

By including relevant, useful information about your industry, you become highly discoverable online. The more your site pops up in answer to people’s questions, the more they view you as a reliable, value-packed source of information.

Capture Search Intent

When a web user types an inquiry into a search engine, it uses an algorithm with over 200 data points to instantly display the most actionable answers to their questions on the front page.

Including as many relevant topics on your website as possible is one thing, but you also need real estate writers to optimize each article for search engines like Google. Our writers are highly adept at creating copy that’s compelling to search engines and web users alike, helping you race to the coveted first page of the SERPs.

Create Targeted Content

Our expert property copywriters understand the importance of research, and they go over and above to learn about your target audience. Whether they’re creating content for your direct mail, website, postcards, social media, or email marketing campaign, they’ll ensure it’s laser-focused on the people most likely to convert.

Save Your Most Valuable Resources

Most real estate professionals find time and money to be significant commodities. If you’re attempting to write a blog, website copy, and print marketing content alone, your time would be better spent doing what you do best — and that’s probably not editing an e-book into the wee hours of the night.

Our content writing services are affordable and make outsourcing a cost-effective method for implementing a content marketing strategy.

How to Hire a Content Writer for Real Estate

If you’re looking for a real estate blogger for hire, look no further than Crowd Content’s pool of 6,000-plus pre-vetted, talented freelancers. To request property content from our expert real estate writers, follow these easy steps:

  1. Sign up for a free client account.
  2. Add funds using PayPal or a credit card.
  3. Request a real estate article by creating an order.

If you’re looking for a fully managed service with three layers of quality control and a dedicated content manager, contact our team for a customized quote.

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FAQ about Our Real Estate Writing Services

Crowd Content’s strict and thorough vetting process includes a deep dive into each real estate content writer’s real-world experience and portfolio. We look at their track record for commercial writing, specific area of expertise, and ability to deftly wield an Oxford comma to see if they’re up to the standard for our general writing pool and the right fit for real estate writing tasks. When you’re ready to kick off your project, you can request a content writing sample from one of our experts to see the tone, style, and skill for yourself.

Sometimes, you have a client who finds a wonderful home with wallpaper that’s not quite right. We try to deliver a dream draft every time, but in the rare instance there’s something off, you can request a revision at no extra cost. Totally dissatisfied with the quality of your content? It almost never happens, but if your deliverable is more tear-down than reno-ready, you can reject the piece outright and get a refund.

Our real estate blog and copywriting pricing are tiered according to service and quality levels. Self-serve articles in the real estate writing niche start at 3.5 cents per word for basic submissions with an entry-level writer and go up to 15.9 cents per word for an experienced writer who understands the nuances of professional writing and your industry. For managed services, packages are tailored to your business goals, brand-specific requirements, and desired level of involvement. You may be surprised how much we can take off your plate!

Our team of eager and proven real estate content writers can help you stand out in a competitive market. From captivating website content and engaging social media posts to compelling brochures and e-books on area attractions, the assets we create can help put your brand on the map and turn those “For Sale” signs to “SOLD.” Think of it as expanding your team without the need to add more desks or split your commission.