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The Best Legal Content Writers for Hire

It goes without saying that it’s one of the most important industries in the world, but it’s also one of the most competitive. Law firms are under pressure to adapt to market changes, particularly with regards to digital transformation. Expert legal content writers can help legal businesses expand their reach without making a significant financial investment.

Keep reading to find out more about law copywriting services, and learn why the exceptional freelancers at Crowd Content are best placed to drive traffic to your legal services website.

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What Is a Law Copywriter?

A law copywriter is an expert in two areas: legal services and content marketing. Our onboarding team vets each writer extensively, taking into account industry experience and the quality of their writing. Each writer must pass several assessments to be considered for our platform, as well as providing evidence to demonstrate their capacity for expertise in the legal field.

The content they produce can help your company reach a wider audience and build a reputation as a legal services authority. Because legal matters can be very sensitive subjects, individuals who require a law firm’s services often conduct extensive research online before choosing who to work with.

A content marketing strategy can help you reach the customers who are actively searching for your services. Articles and blog posts can help them move through pain points and resolve issues, establishing a sense of trust before they’ve even spoken to a staff member. The more quality content you post online, the more other experts will link to your website, establishing your brand as a thought leader in the legal field.

Image showing Rachel Elle

Rachel Elle

New York, USA

Image showing JA Young

J.A. Young

Indiana, USA

Image showing David B

David B

Victoria, Canada

Image showing Drew Berger

Drew Berger

Ohio, USA

What Can Law Content Writers Do?

There are many different types of content written for the legal field, with each type of piece serving a different function for potential clients and search engines alike. Below is a quick explanation of some of the highest-converting content for legal firms.

Landing Pages

The aim of Google and other search engines is to provide web users with valuable, actionable information. By doing so, they establish trust and keep people coming back to use their services.
For their algorithms to consider your law firm’s website useful to the public, the site needs to satisfy more than 200 metrics. Landing pages are especially important. They should include long-form content that defines every service you provide, with separate pages for each location you operate in. Search engines also expect the pages to be updated regularly with fresh information.
Keeping up with this aspect of content marketing alone takes a lot of time. Your team’s time is better spent doing what they do best, with our content writing services providing an affordable solution with extraordinary ROI.

Blog Posts

Having a blog with a few keywords here and there is no longer enough. Each post should contain topically relevant, long-form content that answers the public’s burning legal questions.Updating your blog regularly is a highly effective way of capturing the intent of search engine users. Plus, by linking to authoritative sources and acquiring backlinks, you can use a blog to establish your law firm as a thought leader.

Editorial Content

Editorial content adds value for people who are interested in legal subject matter and goes a step further to establishing band authority. Our content writers are just as experienced and effective at crafting editorial content as they are at blogging and creating website copy.

Email Marketing and Newsletters

Email marketing can be highly effective for law firms, helping your brand stay fresh in clients’ eyes by consistently delivering value into their inboxes. Newsletters humanize your brand, helping you build and maintain a personal relationship with clients.
Newsletters can be particularly effective in the field of legal services, and our law content writers can take this integral weekly or monthly task off your hands.

White Papers

White papers are one of the best ways to let the world know the extent of your expertise and acumen when it comes to solving problems. While highly effective in the B2B space, they also offer value to potential clients and can serve as tools to help you gather data.
What’s more, search engines favour long-form content because they view it as providing web users with the most value.

Interviews

Written interviews serve a variety of functions, providing a networking opportunity and allowing you to answer a broader range of internet users’ questions. Conducting interviews with legal experts or thought leaders from different fields can open up new doors. Posting them digitally helps you reach a wider audience and solve a variety of problems.

Case Studies

Case studies can serve as crucial motivation to potential clients who are deciding whether to use your services or go with a competitor. All law practitioners know case studies are one of the most effective marketing tactics, providing real-life examples of how your firm has helped people and offering valuable insight into your brand personality.

Why Choose Crowd Content’s Legal Copywriting Services?

With so many freelancers and content services claiming they can create the best legal content for your law firm, how do you choose the best one? At Crowd Content, we’ve been helping law firm operators increase web traffic and grow their practices since 2010. We’ve always been ahead of the curve and have a reputation for providing quality services to our clients.
Let’s look at some of the reasons law firms keep returning to work with our content writers. They craft content that’s:

  • Authoritative: Authority can’t be faked. Law is one of the most heavily regulated industries in the world, with more codes and regulations governing it than a non-expert can keep up with. There’s so much specialty vocabulary that legal services might as well have its own dictionary. Luckily, our content writers are already experts, so they can craft authoritative copy that converts.
  • Actionable: Content shouldn’t just be topically relevant and useful to customers; it should inspire them to take action. Legal copywriting should be subtly persuasive and never take a hard-sell approach. Crowd Content’s legal writers can navigate this tightrope with grace and style.
  • Relevant: It’s no secret that the law is ever-changing and the goal posts move on a regular basis. While you’re busy helping clients move forward through these changes, our law copywriters can make the necessary updates and amendments to your customer-facing copy.
  • Optimized: The whole point of a content strategy is to let search engines know your website is there to solve web users’ problems. Being discoverable online requires extensive knowledge of how and why Google places websites at the top of its search engine results pages.

Benefits of Hiring a Legal Website Copywriter

Now that you’re armed with an understanding of what legal copywriting services entail, here’s an explanation of how they can help your law firm grow.

  1. Free Up Your Team’s Time
    Your team’s time is one of your company’s most valuable assets. Our expert copywriters can create content on your law firm’s behalf for a fraction of what it would cost in-house. They conduct extensive research and follow your instructions to a T, seamlessly adopting your brand voice and creating perfectly optimized content that converts.
  2. Get Discovered by Search Engines
    SEO is one of the hottest marketing trends, and it’s a lot more than just a buzzword. Search engines want to solve the public’s problems, and so does your law firm. Let the legal content experts at Crowd Content align your goals with the expectations of search engine algorithms to send your website hurtling up the SERPs.
  3. Become a Thought Leader
    Brand authority can be the difference between someone choosing your law firm over another. If the content on your website answers people’s questions in an authoritative and meaningful way, they’re more likely to choose your services over a company that doesn’t offer them value.

Legal Writers for Hire

We’ve worked extensively within the law field. Here are some examples of law firms we’ve written for:

  • Personal injury
  • Employment law
  • Criminal defence
  • Family law
  • Property law
  • Social Security
  • Bankruptcy
  • Business law
  • Insurance law
  • Estates and wills
  • Tax law
  • Environmental law
  • Civil litigation
  • Medical malpractice
  • Immigration law
  • Elder law

How to Request Content Writing for Law Firms

Crowd Content’s easy-to-use website makes requesting legal content a breeze. Just follow these steps:

  1. Create a free client account, peek around the platform and take a look at our roster of 6,000 expert content writers
  2. Add funds to your balance with a credit card or PayPal
  3. Request an order by creating a job request, fill out the form to let the writer what you need and set the time frame

We also provide managed services for high-scale projects, overseen by an expert content manager, with three layers of quality control included. Get in touch today for a quote.

Search Engine Optimization

SEO is in the process of changing the world, but it’s by no means something everyone’s taking advantage of yet. Get ahead of the masses by deploying a content marketing strategy with the help of legal writing experts.

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FAQ's About Our Legal Writing Services

Our writers understand the importance of conducting extensive research into your audience. What’s best to write about depends on what your target market wants to read. Examples of subjects we’ve written about include current events, notable cases, news, business-specific client pages, FAQs and case studies.

The cost of your legal content depends on the quality of writing you require and the type of service you choose. Self-serve rates start at 3 cents per word and go up to 13 cents per word, with the cost of managed services customized according to your requirements.

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