Blogs have evolved dramatically over the past 10-20 years. They’re no longer limited to online journals — now, they’re valuable marketing tools that can drive traffic, build authority and strengthen your sales funnel. When you’re short on time, a blog-writing service can help you capitalize on the business-building benefits without adding to an already packed schedule.
What Is Blog Writing?
In a professional context, blog writing is the process of creating informative articles related to your business. Each blog post supports one or more operational or strategic goals. If you’re positioning the company as an industry authority, for example, you might write thought-leadership posts related to current developments and trends. Other articles might be designed to build brand recognition, educate readers about your products and services or drive customers to an online ordering system.
What Are the Benefits of Blog Writing?
A strategic, well-written blog can have a profound effect on your company, whether you’re running a start-up or growing a small business. Some of the most important benefits include:
- Boost search engine ranking. Google loves fresh content; when you publish regularly, it’s easier to rank your website higher in the search results.
- Build credibility. Whether you work in the B2C or B2B sector, a well-written blog showcases your institutional knowledge and establishes your company as a credible, authoritative resource.
- Increase website traffic. The more pages you have on your website, the more traffic you receive. A blog also creates more chances for potential customers to find your company.
- Foster customer relationships. Every blog post is a chance to provide more value to customers and create loyalty that sustains your business over the long term.
- Expand content marketing strategy. A blog opens up a world of opportunities to grow your company’s content marketing strategies and reach a larger audience.
Google E-A-T — What Is It?
E-A-T stands for expertise, authoritativeness and trustworthiness. Google uses this concept to evaluate its search algorithm and ensure that the rankings are showing the best possible results for users. In late December 2022, Google released a new version: E-E-A-T, or experience, expertise, authoritativeness and trustworthiness.
- Experience: The creator demonstrates first-hand experience in the topic they’re writing about.
- Expertise: The creator has the appropriate skills, certifications or knowledge for the topic at hand. This is particularly true for topics that affect the reader’s money or life.
- Authoritativeness: The creator is known as a reliable, authoritative and trusted source for the topic area
- Trust: The content is safe, accurate and honest.
To stay on Google’s good side — and rank high in the search results — your website must have a high level of E-A-T (or E-E-A-T). Writing a blog can go a long way toward improving your standing.
Why Hire a Professional Blog-Writing Service?
On the surface, blogging seems simple. That might be true of a personal project, but professional blogs are held to a higher standard. In addition to content creation, professional blog-writing services deliver the strategy, optimization and technical know-how you need to build a successful business blog.
1. Adapt to Algorithm Changes
Search engines adjust their algorithms regularly; in fact, Google made more than 4,000 updates in 2021 alone. A single change to the algorithm can affect your search engine rankings overnight, so it’s important to keep track.
Blog-writing services monitor algorithm updates closely, so you don’t have to. They can help you adjust your content strategy and edit older blog posts to align with new guidelines. This constant vigilance makes it easier to maintain your rankings, web traffic and sales funnel.
2. Access Professional Writers and Verified Subject Matter Experts
Blog content writing services make it easy to source professional writers with expertise across a range of fields. Most companies also provide editing services to ensure that your content is polished, free of mistakes and easy to read.
Why does that matter? Start-up and small blogs are often written in-house, usually by people without a writing background. Chances are, many of your competitors fall into that category. When your blog is written to a professional standard, your company automatically looks more credible and authoritative by comparison.
As your blog grows, you may want to expand beyond your core competencies or tackle topics that demand accuracy. Some content services can provide verified subject matter experts to evaluate the blog posts and provide a “reviewed by” line. This extra step builds E-E-A-T, which is essential when you’re publishing about sensitive topics such as health care or personal finance.
3. Target the Right Audience
Successful blogs are written for a specific group of readers. Your target audience should inform everything about each post, from the way the article is structured to the tone and vocabulary you use. A blog post for college-aged YouTubers will be considerably different from a technical blog written for senior engineers.
That’s harder than it sounds, especially if you’re new to writing. For professional blog writers, it’s second nature — they know exactly how to identify your audience and adjust their writing accordingly. The result? Blog posts that resonate with your ideal customers.
4. Free Up Your Time for High-Value Tasks
As a business owner, there are certain tasks that only you can do. By handing off your blog to a professional service, you free up time to build client relationships and pursue new contracts. Outsourcing blog posts can be helpful even if you have an experienced writer on staff — it gives them more time to spend on high-value, conversion-focused B2B copywriting.
5. Enable a Consistent Publishing Schedule
When you’re juggling projects and deadlines, it can be a challenge to stick to a regular publishing schedule. If you can manage it, you can please both Google and the customers who find value in your content. If you can’t, it might be time to seek help.
B2C or B2B content writing services can deliver a steady flow of blog posts according to your needs. You can order them all at once or schedule them to align with your content calendar. Most services can even accommodate last-minute assignments to help your brand keep up with current news stories and emerging trends.
6. Help With Keyword Research and Topic Selection
Solid keyword research — finding the phrases your ideal customers are searching for online — is the foundation of every successful blog. Once you find the right terms, you can turn them into blog posts that attract traffic and bring in more leads.
Aside from writing, keyword research is one of the most important services that content agencies provide. They’re experts at identifying the keywords that will have the biggest ROI for your business. These highly targeted phrases and blog post ideas can give you a significant advantage over competitors in the industry.
7. Provide SEO-Friendly Content
Search engine optimization (SEO) is critical for business websites. Strong SEO increases your chances of ranking well in the search results, making it easier for customers to find your company.
The thing is, effective SEO takes time — and when you’re running a business, you may not have the capacity to manage it in-house. A blog-writing service can take SEO off your plate entirely. Your content will come back ready to publish, complete with optimized headers and metadata.
8. Develop a Brand Voice
Have you ever noticed that many of the most successful global brands have distinct personalities? That’s mostly due to brand voice, which is the way a company expresses its personality in writing. A solid brand voice can help distinguish your business from competitors; it also helps customers make personal connections that inspire both sales and loyalty.
A blog can go a long way toward building your brand voice — but only if you’re intentional. Reputable writing services will work with you to develop a voice that aligns with your style and attracts the right audience.
9. Establish Brand Guidelines
When you put out marketing materials for your business, you probably use similar colors, fonts and image styles for each document. There’s a reason: Consistency breeds familiarity. It’s the same for a blog — when key elements remain the same across all posts, it creates a unified experience that helps customers recognize your brand.
Blog-writing services can help you establish and maintain guidelines. That way, every writer knows exactly how to capture your company’s style and voice. Some of the elements you can include are:
- Default tone
- Stylistic preferences
- Grammatical rules
- Words to avoid
- Brand-name formatting
10. Scale Quickly
The bigger your blog becomes, the more opportunities you have to bring in new customers, boost traffic and improve search-engine rankings. That’s why many start-ups try to grow their blogs quickly to help carve out a place in the industry.
If you’ve ever written a blog post, you know that producing content at scale is a gargantuan task. Publishing 25, 50 or 100 blog posts can involve hundreds of hours of writing, editing, formatting and publishing — something that’s not feasible for most business owners.
When you’re ready to go all in on your content strategy, blog-writing services are a worthwhile investment. You’ll have access to hundreds of writers who can complete your entire order, often in a matter of days.
Whether you’re planning to scale or you’re just dipping your toes into the world of business blogging, a blog-writing service can ease the transition. Contact Crowd Content today to find out how our expert writing, SEO and keyword research teams can help build your blog into a revenue-generating asset for your company.