Exceptionally Talented Financial Content Writers

Financial services is the biggest industry in the world, playing a pivotal role in the success of large and small companies. It has a hand in every business and impacts every individual, with large companies traditionally dominating the financial sector. However, in recent decades, the free markets have opened up opportunities to smaller businesses.

While digital transformation empowers finance entrepreneurs, standing out in a crowded market remains challenging. Content marketing is one of the most impactful methods of growing your reach online. Continue reading to find out how the writers at Crowd Content can help your finance business climb the search engine results pages.

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What Is Financial Copywriting?

Financial copywriting encompasses content on your website, blog posts and client emails. Content writers in the financial sector understand how to make complex concepts engaging and interesting while answering web users’ most pressing questions. What’s the secret to an effective content marketing strategy? Content that satisfies web users and search engines equally.

The days of adding a few select keywords and watching a post climb up the search engine results pages are over. With so many websites on the internet, Google’s algorithm has evolved to analyze over 200 metrics when deciding where to place your financial website. Our writers are well-versed in the ever-changing algorithms of search engines, skillfully crafting content that not only meets these criteria but also captivates readers.

Carrie McCarthy

New York, USA

Jenn MacDonald

California, USA

Richard S

Victoria, Canada

Hope Burris

Ohio, USA

Examples of Topics We Cover in the Finance Sector

Finance is a broad umbrella term encompassing a wide range of different services. We carefully vet each writer to determine their level of expertise and specific experience within a niche. As such, we can help you create targeted, high-converting content, whether you need a personal finance copywriter or a loan review content writer.

Below are some examples of financial topics our writers have covered in the past.

Bookkeeping and Finance

Every company in existence requires bookkeeping services. Some topics we’ve covered in this niche include:

Accounting software
Cash flow
Banking reconciliation
Bookkeeping
Expenses
Reporting
Profit and loss accounts

Insurance and Banking

Insurance is another of the largest global industries, and there’s a lot of overlap with banking and finance. Some related topics we’ve covered include:

Personal bank accounts
Business bank accounts
Unbanked and underbanked problems
Process improvement
Insurance product reviews
Insurance provider web copy

Costs and Budgets

Decode financial management for your audience, whether you’re a B2B or B2C financial institution. Make it easier to understand your products and add value for web users looking to make astute financial choices.

Credit and Debit Cards

Help your customers find the right credit and debit cards by providing all the information they need in articles and blog posts. Offer advice about fraud avoidance and help consumers navigate tricky financial markets.

Borrowing and Loans

Loans play a pivotal role in the global economy. Both businesses and individuals benefit from content that guides them in selecting the most suitable loans. Provide information to help consumers grasp concepts such as interest rates, terms, fees, lines of credit and other essential loan topics.

Types of Financial Content Writing

When you provide more value to your website visitors, they are more likely to see your brand as authoritative. This, in turn, encourages them to return to your site for assistance with their pressing financial queries.

Website content: Every word on your website should be planned and written with your target audience and search engine algorithms in mind. Our finance copywriters can help you populate your website with compelling copy that resonates with both.
Blog posts: If your website doesn’t have a blog you update weekly, it’s time to get one. It’s the core of your SEO strategy, and we can help you refine it so it answers the questions your specific target audience is asking. Not only does this draw them to your website, but it can also convince them to convert.
White papers and e-books: Education is one of the most valuable tools for any individual or organization. By providing high-level, informative long-form content, you can establish your financial brand as a thought leader and provide genuine value to people’s lives.
Press releases: Communicate your business’s strengths and important advancements to potential clients in a form that shines the best light on your company in the financial sector. Let our writers craft press releases that establish you as a thought leader within your niche.

Benefits of Hiring a Copywriter for Finance Companies

By using Crowd Content’s financial writing services, your finance brand can reach a broader audience and establish a strong reputation in your industry. Below are some of the business advantages our customers in the finance sector have told us.

Brand Authority

Building a credible online brand persona is challenging, and crafting an online persona that reflects the quality of your service can be tricky. Our copywriters conduct thorough research into your target audience and deliver exceptional content with all the right internal and external links.

Cutting-Edge SEO Expertise

Search engine optimization is the magic ingredient that connects your content to the people typing in searches about financial matters. Let our writers use their expert knowledge of search engine algorithms to write financial copy that resonates with search engines and audiences.

Focus on Numbers

All our content writers are not only passionate wordsmiths with a knack for marketing but also have a solid grounding in financial metrics and numerical data. Many of them have previously worked in the finance sector, bringing a deep understanding of quantitative aspects to their writing. Having transitioned from crunching numbers to mastering words, they use this unique combination of skills to craft high-conversion copy for your brand. With their expertise handling the content, your team can concentrate on what they do best.

How to Request Financial Writing Service

We aim to simplify our clients’ experiences. To request financial content, simply follow these three steps:

Image showing financial writing services

Create a business account by entering your email address and name into the web form.
Provide more information to secure your account and then add funds.
Create an order to request an article, detail your expectations and add any extras such as proofreading, editing or an SME review.

If you’re interested in getting high-volume financial content, opt for our managed services. A dedicated content manager oversees all projects, which include three layers of quality control. Get in touch today for a quote for managed financial content for your business.