Exceptionally Talented Financial Content Writers

Financial services is the biggest industry in the world, playing a pivotal role in the success of large and small companies. It has a hand in every business and impacts every individual, with large companies traditionally dominating the financial sector. However, in recent decades, the free markets have opened up opportunities to smaller businesses.

Digital transformation has made it even easier for finance entrepreneurs to set up and succeed. However, in such a crowded market, standing out isn’t easy at all. Content marketing is one of the most impactful methods of growing your reach online. Continue reading to find out how the writers at Crowd Content can help your finance business climb up the search engine results pages.

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What Is Financial Copywriting?

Financial copywriting makes up the content on your website, in your blog posts and in the emails you send out to clients. Content writers in the financial sector understand how to make complex concepts engaging and interesting while answering web users’ most pressing questions. And that’s the secret to an effective content marketing strategy: writing that satisfies web users and search engines in equal measure.

The days of adding a few select keywords and watching a post-climb up the search engine results pages are done with so many websites on the internet. Google’s algorithm has evolved to analyze over 200 metrics when deciding where to place your financial website. Our writers are familiar with all search engines’ constantly evolving algorithms and have the creative flair to craft content that satisfies them and keeps readers’ eyes on your website.

Rachel Elle

New York, USA

J.A. Young

Indiana, USA

David B

Victoria, Canada

Drew Berger

Ohio, USA

Types of Financial Content Writing

The more value you add to your site visitors’ lives, the more they’ll view your brand as authoritative and come back to your site for help answering their burning financial questions.

Website content: Every word on your website should be planned and written with your target audience and search engine algorithms in mind. Our finance copywriters can help you populate your website with compelling copy that resonates with both.
Blog posts: If your website doesn’t have a blog you update weekly, it’s time to get one. It’s the core of your SEO strategy, and we can help you refine it so it answers the questions your specific target audience is asking. Not only does this draw them to your website, but it can also convince them to convert.
White papers and e-books: Education is one of the most valuable tools for any individual or organization. By providing high-level, informative long-form content, you can establish your financial brand as a thought leader and provide genuine value to people’s lives.
Press releases: Communicate your business’s strengths and important advancements to potential clients in a form that shines the best light on your company in the financial sector. Let our writers craft press releases that establish you as a thought leader within your niche.

Examples of Topics We Cover in the Finance Sector

Finance is a broad umbrella term encompassing a wide range of different services. We carefully vet each writer to determine their level of expertise and specific experience within a given niche. As such, we can help you create targeted, high-converting content, whether you need a personal finance copywriter or a loan review content writer.
Below are some examples of financial topics our writers have covered in the past.

Bookkeeping and Finance

Accounting Software
Cash Flow
Banking Reconciliation
Bookkeeping
Expenses
Reporting
Profit and Loss Accounts

Insurance and Banking

Personal Banking Accounts
Business Bank Accounts
Unbanked and underbanked problems
Process improvement
Insurance product reviews
Insurance provider web copy

Costing and Budgeting

Decode financial management for your audience, whether you’re a B2B or B2C financial institution. Make it easier to understand your products and add value for web users looking to make astute financial choices.

Credit and Debit Cards

Help your customers find the right credit and debit cards for them by providing all the information they need in the form of articles and blog posts. Offer advice about fraud avoidance and help consumers navigate the tricky financial markets.

Borrowing and Loans

Loans make the world go-’round, and business and personal customers can benefit from content helping them choose the best loans. Help them understand interest rates, terms and conditions, fees, accounts receivable invoicing, lines of credit and other key topics.

Benefits of Hiring a Copywriter for Finance Companies

Using Crowd Content’s financial writing services could help your finance brand reach a wider audience and become a well-known name in your industry. Below are some of the business advantages our customers in the finance sector have told us about.

Brand Authority

Brand authority is elusive, and crafting an online persona that reflects the quality of your service can be tricky. Our copywriters conduct thorough research into your target audience and deliver exceptional content with all the right internal and external links.
We tirelessly vet each writer, ensuring they pass separate assessments on their knowledge of the finance industry and their acumen as digital marketers.

Cutting-Edge SEO Expertise

Search engine optimization is the magic ingredient that connects your content to the people typing in searches about financial matters. Let our writers use their expert knowledge of search engine algorithms to write financial copy that resonates with search engines and audiences.

Focus on Numbers

There are a few unicorns who love numbers as much as they love words. All our content writers are passionate wordsmiths with a knack for marketing. While many have worked in finance in the past, they’ve moved onto words as a specialty, and they can use this unique skill set to create high-conversion copy for your brand. This leaves your team free to do what they do best.

How to Request Financial Writing Service

We’re all about making our clients’ lives easier, so we make it as simple as possible to request financial content. Just follow these three steps:

Image showing financial writing services

Create a business account by entering your email address and name into the web form.
Provide more information to secure your account and then add funds.
Create an order to request an article, detail your expectations and add any extras such as proofreading or editing.

If you’re interested in getting high-volume financial content, opt for our managed services. A dedicated content manager oversees all projects, which include three layers of quality control. Get in touch today for a quote for managed financial content for your business.

Copy That Converts Visitors to Customers

Writing content that appeals to potential customers as well as Google’s algorithm is a fine art. Incorporating too many keywords makes the copy seems like spam to both; however, not having enough keyword relevancy also means neither search engines nor customers will be interested. Having a writer that can balance art and SEO is crucial in today’s digital marketing landscape.

Search Engine Optimization

SEO is in the process of changing the world, but it’s by no means something everyone’s taking advantage of yet.