Automotive Content Writing

The United States automotive industry is the most profitable in the world, and the industry is worth an astounding $18.1 billion globally. While this sounds great for operators within the market, the growth of e-commerce and the proliferation of convenient software means more people are turning their hand to selling cars online than ever.

There’s more competition to stand out above the industry than ever before, and attracting customers is more of a challenge. This is where the automotive service writer steps in.
Content marketing is a secret tool you can use to send your automotive website hurtling up the search engine results pages. With optimized copy from Crowd Content’s expert writers, you can capture people’s attention and hold it for more inquiries and sales—and even bigger profits.

What Is Automotive Copywriting?

An automotive copywriter specializes in everything to do with the auto industry. Populating your website with copy that uses search engine optimization and conversion rate optimization best practices is one of the most effective ways to reach a wider audience. Websites that include plenty of well-written and informative content with relevant industry keywords and phrases are deemed the best by search engines. Hitting Google’s 200+ expectations are essential for getting your automotive website to the front pages of search engines’ results pages.

Image showing Rachel Elle

Rachel Elle

New York, USA

Image showing JA Young

J.A. Young

Indiana, USA

Image showing David B

David B

Victoria, Canada

Image showing Drew Berger

Drew Berger

Ohio, USA

Why Work With Our Automotive Copywriters?

Crowd Content’s automotive copywriters come equipped to help you create web pages that convert visitors to buyers. With writers regularly writing authoritative content about diverse motoring topics such as auto models, parts, accessories and repair service guides, we can help increase your website’s relevance and value for people entering automotive search terms into Google.
Performing these duties in-house is time-consuming and not cost-effective, as you’ll distract your company’s best minds for hours every week to create content. Let your team focus on what they do best; we’ll take care of keeping your website relevant and competitive.

Types of Automotive Content

Diverse expertise is crucial when it comes to SEO, and our writers understand the full spectrum of the automotive industry. During a series of assessments, we assess our content writers on their copywriting abilities, along with their knowledge of the automotive industry. When you work with us, these are some of the article types we can craft on your behalf:

  • Brochures: Sending out automotive brochures to interested parties is one of the best ways to turn a cold call in to your next big lead.
  • Social media: Let our social media and motoring experts create social media campaigns that let your brand personality shine through, enticing customers to buy from your auto dealership, auto repairs service or auto parts dealership.
  • Email marketing: A well-timed and optimized email campaign is still one of the best ways to nurture potential customers into loyal clients. The automotive industry is highly competitive, and an email campaign from expert auto copywriters can make all the difference.

Benefits of Automotive Copywriting

There’s no doubt you and your team have the know-how when it comes to motors, but there’s a good chance you’re not content writing experts. Combining the two is where the magic starts to happen on your website, helping you attract more visitors and convert more leads.
Let’s look at some of the main reasons working with an automotive service writer is so effective.

Work With Automotive Experts

We tirelessly vet each automotive content writer to ensure they have the writing skills, understanding of SEO and knowledge of the motoring industry necessary to excel for our clients. That means you benefit from automotive copywriters who have proven expertise as digital marketers within the auto industry—a niche skillset that’s pretty hard to come by.

Copy That Converts Visitors to Customers

Writing content that appeals to potential customers as well as Google’s algorithm is a fine art. Incorporating too many keywords makes the copy seems like spam to both; however, not having enough keyword relevancy also means neither search engines nor customers will be interested. Having a writer that can balance art and SEO is crucial in today’s digital marketing landscape.

Search Engine Optimization

SEO is in the process of changing the world, but it’s by no means something everyone’s taking advantage of yet. Get ahead of the masses by deploying a content marketing strategy with the help of experts at the cutting edge of digital marketing.

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FAQ for Our Automotive Writing Services

Any operator within the automotive industry can benefit from working with automotive service writers, including:

  • Privately owned auto dealerships
  • Large automotive retailers
  • Independent auto retailers
  • Auto repair services
  • Online auto retailers

Outsourcing automotive copywriting services makes sense for any auto dealer, retailer or service provider looking to reach a bigger audience. The more relevant content you include in your website, the higher it’s likely to rank. Even if you have an in-house marketing department, their time is better for strategizing than writing content.

The exact cost of auto copywriting services depends on the quality level you’re looking for and whether you opt for self-serve or managed services. Self-serve automotive content writing starts at just 3 cents per word, with 13.5 cents being the highest quality level. Managed services are priced on an individual basis and feature three layers of quality assessment from writers, editors and our Crowd Content’s expert content managers.

At Crowd Content, we can help you populate your automotive website with content that drives it up the search engine results pages and speaks directly to your vehicle-savvy target audience. All you have to do is create an account and follow the on-screen instructions to get started.