Automotive Content Writers

The automotive sector in the United States ranks among the world’s most lucrative. As of 2023, its value stands at an impressive $104.1 billion, marking a 26% growth from 2021. While this is advantageous for operators in the market, the growth of e-commerce and the availability of user-friendly software have led to more people selling cars online than ever before. In such a competitive landscape, how do operators ensure they stand out? This is where automotive service writers play a pivotal role.

With optimized copy from Crowd Content’s expert writers, you can capture people’s attention and hold it for more inquiries, sales—and even bigger profits.

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What Is Automotive Copywriting?

An automotive-focused copywriter is well-versed in the car industry. Enhancing your website with content optimized for search engines and conversion rates can effectively attract and engage a wider audience.
Google’s algorithm prioritizes websites that feature comprehensive, high-quality content infused with pertinent industry keywords. Meeting Google’s 200+ criteria is crucial for propelling your automotive website to the top of search engine result pages, and we’re here to assist you in achieving that.

Rachel Elle

New York, USA

J.A. Young

Indiana, USA

David B

Victoria, Canada

Drew Berger

Ohio, USA

Why Work With Our Automotive Copywriters?

Crowd Content’s automotive copywriters are equipped to help you create web pages that convert visitors to buyers. With writers regularly producing authoritative content about diverse motoring topics, such as auto models, parts, accessories and repair content guides, we can increase your website’s relevance and value for people entering automotive search terms into Google.

Performing these duties in-house is time-consuming and not cost-effective, as you’ll distract your company’s best minds for hours every week to create content. Let your team focus on what they do best; we’ll take care of keeping your website relevant and competitive.

Types of Automotive Content

Diverse expertise is crucial for effective SEO, and our writers are well-versed in the full spectrum of the automotive industry. We evaluate their copywriting skills and industry knowledge through a series of assessments. When you partner with us, here are some of the article types we can create for you:

Website copy: Every character on your website makes an impact on sales. Our writers aren’t just experts in cars, trucks, motorcycles, SUVs and semi-trucks; they’re also digital marketing experts. We can craft your website copy to attract website visitors and meet search engine algorithms’ stringent expectations.
Landing pages: Did you know that having a separate page for each service, in every location you operate, optimizes your visibility in automotive keyword searches? We’ll refine your landing pages to maximize your reach.
Blog posts: A blog is essential for SEO, but the most compelling blogs needs weekly updates to keep the content fresh and relevant. Let us take care of your blog so you can stick to selling, strategy and service.
E-books: E-books are a powerful marketing tool in the automotive industry, aiding in data capture and generating leads. We can produce e-books that resonate with and attract customers.

Brochures: Sending out automotive brochures to interested parties is one of the best ways to turn a cold call into your next big lead.
Social media: Let our social media and motoring experts create social media campaigns that let your brand personality shine through, enticing customers to buy from your auto dealership, auto repairs service or auto parts dealership.
Email marketing: A well-timed and optimized email campaign is still one of the best ways to nurture potential customers into loyal clients. The automotive industry is highly competitive, and an email campaign from expert auto copywriters can make all the difference.

Benefits of Automotive Copywriting

There’s no doubt you and your team have the know-how when it comes to motors, but there’s a good chance you’re not content writing experts. Combining the two is where the magic starts to happen on your website, helping you attract more visitors and convert more leads.
Let’s look at some of the main reasons working with an automotive service writer is so effective.

Work With Automotive Experts

We tirelessly vet each automotive content writer to ensure they have the writing skills, understanding of SEO and knowledge of the motoring industry necessary to excel for our clients. That means you benefit from automotive copywriters who have proven expertise as digital marketers within the auto industry—a niche skillset that’s pretty hard to come by.

Copy That Converts Visitors to Customers

Writing content that appeals to potential customers and Google’s algorithm is a fine art. Overstuffing with keywords can render the copy spammy to both audiences and search engines; conversely, a lack of keyword relevancy can cause disinterest from both parties. Securing a writer who can strike the right balance between artistry and SEO is vital in the contemporary digital marketing terrain..

Search Engine Optimization

SEO is revolutionizing the digital landscape, yet not everyone has tapped into its potential. Get ahead of the masses by deploying a content marketing strategy with the help of experts at the cutting edge of digital marketing.

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Who Can Benefit From Using Automotive Content Writers?

Any operator within the automotive industry can benefit from working with automotive service writers, including:

Privately owned auto dealerships
Large automotive retailers
Independent auto retailers
Auto repair services
Online auto retailers

Why Outsource Automotive Copywriting?

Outsourcing automotive copywriting services makes sense for any auto dealer, retailer or service provider looking to reach a bigger audience. The more relevant content you include in your website, the higher it’s likely to rank. Even if you have an in-house marketing department, their time is better for strategizing than writing content.

How Much Do Automotive Content Writing Services Cost?

The exact cost of auto copywriting services depends on the quality level you’re looking for and whether you opt for self-serve or managed services. Self-serve automotive content writing starts at just 3.5 cents per word, with 15.9 cents being the highest quality level. Managed services are priced on an individual basis and feature three layers of quality assessment from writers, editors and our Crowd Content’s expert content managers.

How Can You Boost Your Automotive Website's Presence and Appeal?

At Crowd Content, we can help you populate your automotive website with content that drives it up the search engine results pages and speaks directly to your vehicle-savvy target audience. All you have to do is create an account to get started right away in our Marketplace or reach out for more information on our Managed Services.