Creating exceptional product page copy that connects with your ideal buyer persona and puts the spotlight on your products by highlighting key features and adding some excitement into the mix is challenging. Harder still is doing that while maintaining your brand identity and speaking in the correct tone of voice.
Our skilled writers are experts at writing this kind of copy, and will deliver content that builds a connection and boosts conversion rates.
It’s well known now that Google will penalize your site if you are using the same product descriptions as the manufacturer. In other words, Google will not place your site on the first page of the search results if you have this duplicate content.
Use our crowd of writers to easily re-write thousands of manufacturer descriptions into high-quality, unique product descriptions that Google will notice. Your website will benefit quickly from increased search traffic. Even better, this spike in traffic will last for months or even years to come.
Delivering a complete and fulfilling experience to your customer can get them talking about your store. That’s why every product counts. Look at all your products as an opportunity to build out the story of your brand. If you do this well, customers may just tell their friends – in person and on social media.
Easily Manage Products
Our interface is easy to use, allowing you to create and manage thousands of product descriptions. We even offer managed services for high volume orders.
Use Multiple Writers
Break your products into batches for multiple writers. This speeds up the process.
Quality Control
Writers are trained to follow your instructions and match your existing style guide if needed.
Crowd Content specializes in working with large eCommerce websites who order thousands of product descriptions each month on our platform. Leverage our team's expertise and take your store to the next level.
Excellent product descriptions do two things for an eCommerce site:
Our experienced team are pros at writing product descriptions and can create quality content that will do both of these for your store.
Product copywriting varies a bit depending on which platform the copy is being used for. We can connect you with a product description copywriter experienced in writing for owned sites, Amazon, Walmart, Overstock and more.
We’ve built integrations with both BigCommerce and Shopify so you can easily import your catalog into Crowd Content, order fresh content with a few clicks, and then publish your updated copy to your store. Goodbye, copy and paste!
Ecommerce stores often have thousands of products to create descriptions for. That’s why we’ve made it easy to order hundreds or thousands of product descriptions at once. You can easily add orders by uploading a spreadsheet or importing your catalog from your store through our integrations.
Brand Identity
Our writers learn about your brand voice and style guide so your product pages are delivered on-brand and with the right tone of voice.
Diverse
There's nothing worse than reading a product description that's just a wall of text. We write copy with a range of elements including bullet points, short and long descriptions, product specs, and instructions.
Strong Calls to Action
Good product descriptions go beyond just describing the product and ask shoppers to buy. Our copywriters will build strong calls to action into your sales copy, resulting in more conversions for you.
Highlight Key Features
You can tell when product descriptions are written by writers who don't understand the products. Our writers take the time to understand each product so they can properly highlight just how great the product is. This delivers a better user experience and boosts conversion rates.
Crowd Content continues to surpass our expectations and always provides high quality content in a timely manner.
With over 6,000 writers on our roster, we’re confident we can match you with a writer that will understand your market and customers well.
If you want product descriptions that are going to drive conversions and help your SEO, you need to hire an experienced product description writer. Our platform makes it easy for you to hire any number of writers to craft top-notch unique product descriptions at scale. Just provide your product details, product features, and product specification when you order and a skilled writer will deliver the product copy you’ll love.
You can, but chances are multiple other sites are using the same content. That means you’ll get no SEO value from them, and you also won’t be able to add your brand’s voice to them. To write a good SEO product description that ranks and gets you sales, your best bet is to have a professional product description writer craft unique copy that speaks to your product details, includes relevant keywords, and compels your target customer to buy from you.
Yes! Our writers have experience writing copy for every marketplace, including Amazon. They understand Amazon SEO and can help your products perform well. Once you’ve set up your account you can search for an Amazon product description writer that’s perfect for your brand.
You just need to the Crowd Content app in your Shopify store and you’ll be able to access your entire catalog in your Crowd Content account. Then, you can order fresh product copies for any SKUs you choose, and instantly publish them once they’re ready.
We’re also integrated with BigCommerce’s eCommerce platform.
If you're experienced at writing product or service descriptions be sure to apply today to access freelance writing jobs with industry-leading companies.
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