Content Brief Template

Ensure your writers have the tools to produce quality content that ranks on Google and engages your audience.

Download Free Content Brief Template

Our free content brief template helps you:

Create a structured set of instructions for your content
Set parameters for SEO and keywords
Provide notes on your content’s goal, intended audience, style preferences, and resources
Achieve better results for your content’s ranking, user engagement, and readability

A content brief template is the first step to receiving high-quality content that performs.

Section included in this template:

SEO/Keywords: Add targeted keywords and assign specific rules that reflect your SEO strategy.
Word Count: Specify an optimized content length that keeps you competitive.
Optimized Headers: Lets you provide a structured, high-quality outline with optimized headers, keywords, and talking points.

Style Guide: Provide specific grammar and style rules you want the writer to follow to ensure the content matches your expectations.
Audience and Goal: Describe the target audience for your content and let the writer know how you want it to sound.

Internal resources: Supply links and other resources to direct the writer in their research.
Internal Linking: Include notes here about which internal URLs you’d like the writer to link to in the content to help boost your ranking.

Often, it’s not enough to give a writer a topic with keywords and ask them to write — sometimes, the finished article won’t match your expectations or ends up sounding differently than you expected.
A content brief template lets you provide all the relevant information the writer needs to execute your content in a clear, easy-to-read format.

Download our free content brief template today.

Get Free Content Brief Template