What Makes a Good Technical Writer?

Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]

How To Get a Ghostwriter To Craft an eBook That Drives Results

What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

Are Editors Essential to Your Content Marketing Success?

Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies stick. After all, no one wants to throw good money after bad, and funneling your financial commitment toward the channels that work best is the smartest play you can make. What does […]

Introducing the Dogs of SMX

When it comes to conference swag, it’s easy to predict what exhibitors will give out: Pens T-shirts Notebooks USB sticks Lanyards Keychains Stress balls I should probably mention pens twice. These are all great items to pick up and are often good to bring back to the office and share among your colleagues. That said, […]

Posted in SEO

Make the Most of Shrewd Back-to-School Content Marketing This Year

It’s no secret that the holiday season drives retail year-over-year, and that’s true online or off. Amazon might boost its summer numbers with Prime Day, but even the Goliath of eCommerce is most hopping come October or November. Just check out this Statista graph that shows Amazon net revenue by quarter: those stair-step peaks all […]

Who Are My Facebook Followers, and How Do I Engage Them?

With an average of 1.28 billion active daily users, Facebook is a content marketer’s dream. Having an active social media presence on Facebook is an efficient, economical way to draw attention to your blog, but sometimes posting there can feel like shouting into the void —even when you have thousands of Facebook followers. Step up […]

How Facebook is Changing the Marketing Game with Influencers

In late 2016, Facebook announced a key change to its branded content platform. Companies have been able to promote branded content through the Facebook pages of bands, media outlets and celebrities for some time, but not through private profiles. This changed with the October update; Facebook announced that verified private profiles could promote branded content to […]

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