Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads.
But producing content at scale takes time! According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as they are usually more custom and in-depth.
And many business leaders publish books to establish authority in their field and boost their company brand. If a blog post takes four hours, imagine how long a whole book would take!
That’s why finding a business ghostwriter is key to scaling content marketing. Outsourcing content to a ghostwriter frees up time to focus on strategy, and business ghostwriting services enable marketing departments & executives to increase output.
You first need to figure out how much it costs to hire a business ghostwriter. With so many factors impacting ghostwriting costs for businesses, how do you sort all this out?
And what are the benefits of business ghostwriting to weigh against costs? Without understanding both sides of the equation, you can’t calculate investment returns.
In this post, we’ll overview what business ghostwriting is all about, what criteria influence costs and how to optimize the efficiency of ghostwriting.
Once you master the ins & outs of the costs of ghostwriting on your business and how to turn those costs into an investment, you can improve your content marketing to increase traffic and convert more leads.
Or maybe publish that industry book to (finally!) impress your employees, hehe.
What Is a Business Ghostwriter?
Business ghostwriting is when you hire an external writer to write blog posts, ebooks or business books while you retain writing credit.
Simply put, you’re paying an expert writer to write your content marketing for you. This helps you save time and create content at scale.
Ghostwriters create content of all types, from 300-page business books to short blog posts designed to promote a product or service.
Business ghostwriting services are ideal when determining how to grow your business using content marketing because content development is a core principle of content marketing.
Successful ghostwriters come from a variety of professional backgrounds, from software developers who write technical manuals to creative writers who can connect with customers.
In other words, with the right team of business ghostwriters, you can solidify content-production processes to improve your overall content marketing, get more leads and increase sales.
How Successful Businesses Use Ghostwriting Services
One question businesses always ask is how to use a ghostwriter.
Leveraging ghostwriters enables you to optimize cost-efficiency while scaling output and mainting quality all at the same time.
And with bylines and writing credit, you retain your brand’s authority over your area of expertise. It’ a win-win!
There are four main types of ghostwriting content: Website copy, ebooks & business books, fiction and memoirs. Businesses focus mostly on web content like landing pages & blog posts, ebooks for lead generation and business books to establish authority in your industry.
Content for Business Ghostwriting Services
- Landing pages: Business ghostwriters can write keyword-rich landing pages with compelling calls-to-action, making it easier to generate leads or convert your existing leads into paying customers.
- Blog posts: When you want to educate your target audience and demonstrate authority for SEO, blog posts are a go-to. Ghostwriters deliver well-researched posts to engage audiences and help businesses increase traffic & conversions.
- Ebooks: Ebooks are a great piece of middle-of-funnel collateral for your content marketing. Users can download these mini books about a topic as part of the lead-nurturing process to move throuhg your sales funnel. Ebooks are usually longer than blog posts, so it’s important for the writing to flow well. Professional ghostwriters can write ebooks from scratch or take existing blog content and repurpose it for you.
- Business books: If you’re a growing business and want to establish a professional reputation in your industry, authoring a book is a great way to accomplish this goal. But writing a book can be incredibly time-consuming, taking months and sometimes years. Busy business executives simply don’t have the time, or even the experience.
Leveraging business ghostwriters where possible in your content marketing strategy can help you take advantage of time- and cost-saving benefits. But the right ghostwriter can make even more of a difference for your marketing efforts.
Advantages of Hiring a Business Ghostwriter
Ghostwriters can help you achieve flexibility and reduce the cost of your content marketing efforts overall. They can also bring exterior knowledge and experience to the table to increase the quality of your content.
If you’re a solo business owner, you have to juggle everything from marketing and customer service to bookkeeping and inventory management. You may not have enough time to conduct research and write the type of content that can help grow your business.
On the other hand, large companies may want their employees to focus on product development, customer service or other functions, leaving little time available to create a content marketing plan, develop content and publish it on a regular schedule. Business ghostwriters can help businesses of any size publish content consistently without having to dedicate a lot of time to content creation.
When you hire a full-time writer, their salary or hourly wage is only one of the costs you incur. You may also need to offer benefits, pay extra taxes and cover the cost of a new computer or other equipment the writer needs to do their job. These costs add up quickly, especially for small businesses. Plus, you have to cover these costs whether you need content or not when a writer is on your payroll.
When you work with a business ghostwriter, you only pay for the content you receive. Ghostwriters may charge an hourly fee, a flat fee for each project or a specific rate per page or per word. You don’t pay for their computer equipment or internet access, they’re responsible for their own taxes and you don’t have to worry about finding space for them in your office. As a result, working with a ghostwriter can save you a significant amount of money.
If you hire a full-time writer, they may not have experience writing every type of content you need. You could get around this problem by hiring two part-time writers with different skillsets, but then you’d have to find space and purchase equipment for both of them. A better alternative is to hire different ghostwriters for each type of project. If you want to publish a book, for example, you’d work with a business book ghostwriter. Then you’d work with a second ghostwriter if you needed a case study or white paper. This gives you a tremendous amount of flexibility.
How Much Does a Ghostwriter Cost?
The cost of a ghostwriter depends on many factors, such as what type of content you need, how long each piece needs to be and how much research is needed to complete the project. A ghostwriter may also charge more if you ask them to include images, hyperlinks and other content elements.
Writing coach Lisa Tener explains that business book ghostwriting usually starts at $5,000 per book. If a ghostwriter charges hourly, the cost of e-books may be anywhere from $30 to $200 per hour, depending on the scope of the project. Per-word rates for this type of work typically range from $1 to $3.
One of the reasons book ghostwriting is expensive is because of the prestige associated with publishing a book that people can buy at a bookstore and hold in their hands. Other types of projects cost much less.
According to the American Writers & Artists Institute, professional writers typically charge at least $450 to create the home page of a website and $250 to $750 for an information page, which may include how-to guides, buying guides and product reviews. Case studies typically cost $1,200 to $2,000 each, while white papers cost anywhere from $2,000 to $10,000.
Working with a company such as Crowd Content, which has a pipeline of freelance writers ready to take on business ghostwriting jobs, can help you save a lot of money on some of these averages.
How to Hire a Ghostwriter
If you’re ready to take advantage of all the benefits of business ghostwriting, you have two options.
The first is to advertise online, screen applications, review work samples and conduct interviews until you have the right ghostwriter for the job. If you go this route, set aside plenty of time for reviewing samples, as you need to find someone who can write in your preferred tone and keep members of your target audience engaged.
The second option is to work with an agency that has many business ghostwriters available to start working with you almost immediately. Working with an agency eliminates the need to advertise, screen applications and conduct interviews, freeing up a lot of your time.
If you work with an agency, you’ll also be able to request a business ghostwriter who has experience writing about your industry. Someone with industry experience is likely to do a better job communicating the value of what you offer than someone who’s never worked with a company like yours before.
Start Growing Your Business
If you’re ready to learn how to grow your business with content marketing, reach out to a business ghostwriter today. To make the process of hiring a writer even easier, partner with an agency that has highly qualified ghostwriters ready to take on projects of any size. At Crowd Content, we make it easy to find freelance ghostwriters for hire.