How to Use eBooks for Fantastic Small Business Marketing

If you’ve spent time online, you’ve likely seen it at one time or another – websites that offer a free eBook in exchange for nothing more than your email address. If you have ever looked into using eBooks for small business marketing, then you have most likely heard that eBooks are a great form of […]

What is Copywriting and What Are Its Best Practices for 2019?

Technically, copywriting occurs whenever you create content for promotional, advertising or marketing materials. Your blog posts, social media posts and Google text ads are all copy. So is the content in marketing emails, case studies, catalogs and website landing pages, because these are all tools meant to market or sell your products or brand. But […]

What Makes Good B2B Copywriters, and How Can You Find Them?

In 2019, B2B content marketing is about so much more than organic traffic and generating the all-important click. Yes, SERP performance and conversions are critical to success — and those are both things B2B copywriting and content should address. But great B2B copywriters provide additional benefits. Stellar B2B content positions you as a leader, an […]

Percent vs %: What You Need to Know About AP’s 2019 Stylebook Changes

Different types of content writers use the AP Stylebook in somewhat different ways. It guides journalists on how to present stories to readers in the most subjective way possible, and it takes the guesswork out of the nitty gritty details such as formatting numbers and dates, whether to use Oxford commas or not and so […]

Crash Course: How to Become an SEO Content Writer

Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]

What Makes a Good Technical Writer?

Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]

How To Get a Ghostwriter To Craft an eBook That Drives Results

What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

Sign Up for the Crowd Content Newsletter

Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.