How to Use eBooks for Fantastic Small Business Marketing

If you’ve spent time online, you’ve likely seen it at one time or another – websites that offer a free eBook in exchange for nothing more than your email address. If you have ever looked into using eBooks for small business marketing, then you have most likely heard that eBooks are a great form of […]

White Paper Examples & How to Advice to Drive Amazing Results

We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper examples. Please get in touch if you have any other questions.  Marketers that understand how to create content for every stage of the buyer journey know that leveraging different types of content […]

Do you Need a Content Writer or a Copywriter?

Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]

The Long-Term Value of Content and Why You Shouldn’t Put Off Creating It in the Short -Term

Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the experience. Many businesses — online and off — are facing serious challenges in 2020, particularly given the impact that COVID-19 is having […]

12 Content Distribution Tips to Ensure Maximum Exposure in 2020

It’s 2020 – and the content distribution game is changing fast.  Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]

What is Copywriting and What Are Its Best Practices for 2019?

Technically, copywriting occurs whenever you create content for promotional, advertising or marketing materials. Your blog posts, social media posts and Google text ads are all copy. So is the content in marketing emails, case studies, catalogs and website landing pages, because these are all tools meant to market or sell your products or brand. But […]

Crash Course: How to Become an SEO Content Writer

Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]

What Makes a Good Technical Writer?

Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]

Sign Up for the Crowd Content Newsletter

Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.

Share via