How to Use eBooks for Fantastic Small Business Marketing

If you’ve spent time online, you’ve likely seen it at one time or another – websites that offer a free eBook in exchange for nothing more than your email address. If you have ever looked into using eBooks for small business marketing, then you have most likely heard that eBooks are a great form of […]

Crash Course: How to Become an SEO Content Writer

Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]

What Makes a Good Technical Writer?

Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]

How To Get a Ghostwriter To Craft an eBook That Drives Results

What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

Are Editors Essential to Your Content Marketing Success?

Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies stick. After all, no one wants to throw good money after bad, and funneling your financial commitment toward the channels that work best is the smartest play you can make. What does […]

Introducing the Dogs of SMX

When it comes to conference swag, it’s easy to predict what exhibitors will give out: Pens T-shirts Notebooks USB sticks Lanyards Keychains Stress balls I should probably mention pens twice. These are all great items to pick up and are often good to bring back to the office and share among your colleagues. That said, […]

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Make the Most of Shrewd Back-to-School Content Marketing This Year

It’s no secret that the holiday season drives retail year-over-year, and that’s true online or off. Amazon might boost its summer numbers with Prime Day, but even the Goliath of eCommerce is most hopping come October or November. Just check out this Statista graph that shows Amazon net revenue by quarter: those stair-step peaks all […]

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