Social media is no longer the water cooler for the world’s digital office. It’s become the town square, where people flock to find friends, entertainment options and even goods and services. It’s also a growing factor in search engine optimization for your brand — directly and indirectly. Read on to find out how social media […]
5 minute read
Creating content is only half the battle for content marketers. Once you hit Publish, you’ve got to promote your work or risk it dropping from featured article to obscurity in a heartbeat. In fact, savvy content marketers spend only 20 percent of their time creating content and 80 percent promoting it. Social media typically plays […]
4 minute read
Today’s biggest stars aren’t necessarily Oscar winners or even literal rock stars. Instead, a new variety of home-grown stars are springing up on the internet. These social media stars have astonishing influence and make, in some cases, spectacular salaries for doing… well, whatever it is that they do. Take a look at some of the […]
Sarah Stasik | Posted on
4 minute read
We all know social networking is a must-do for any brand, but are you hitting all the right online clubs? Facebook, Twitter and Instagram might be the heavy general hitters, but here’s a look at five niche social media sites that can help make or break specialty brands. 1. Care2: a networking site for socially […]
Sarah Stasik | Posted on
4 minute read
Our recent post on infographics covered best practices and tips for choosing the right format to get your message across. Once you’ve done the work to create quality content and paired it with smart, relevant images and your social media infographics are still not getting traction, it might simply be an issue of legibility. Building […]
We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of marketers believe their Facebook campaigns are effective, for example. One way to boost ROI on social is to find out what’s working for others and how you can incorporate those lessons into […]
3 minute read
There are lots of factors that come into play when it comes to your site’s search engine rankings, but social media is becoming increasingly important for SEO. Audience engagement is a big indicator of how well your posts are performing, and search engines take this into account when deciding how authoritative your site is. Shares, […]
Melissa Cossack | Posted on
3 minute read
Twitter’s CEO is proud to have made history in the recent elections. As the undisputed favorite news and social network of the future president, Twitter now enjoys a privileged status among social platforms in the USA, the world’s greatest superpower. On Twitter, company-led consumer engagement depends on two things. One is the contents of […]
J.A. Young | Posted on
3 minute read
Your business steers many resources toward its blog and social media platform, but it’s not getting the feedback and interaction it banked on. Let’s assume you’ve got plenty of traffic—an essential for interaction—but your posts simply aren’t generating comments. Don’t dismay and don’t give up the ship. By continuing to attract followers and adhering to […]
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