For many people, engaging with brands on social media is a part of everyday life. This presents an opportunity for companies to position themselves in front of both current and potential customers. Whether you’re targeting other businesses or marketing directly to consumers, your social media posts can help your audience get to know your company […]

Creating content is only half the battle for content marketers. Once you hit Publish, you’ve got to promote your work or risk it dropping from featured article to obscurity in a heartbeat. In fact, savvy content marketers spend only 20 percent of their time creating content and 80 percent promoting it. Social media typically plays […]

Today’s biggest stars aren’t necessarily Oscar winners or even literal rock stars. Instead, a new variety of home-grown stars are springing up on the internet. These social media stars have astonishing influence and make, in some cases, spectacular salaries for doing… well, whatever it is that they do. Take a look at some of the […]

We all know social networking is a must-do for any brand, but are you hitting all the right online clubs? Facebook, Twitter and Instagram might be the heavy general hitters, but here’s a look at five niche social media sites that can help make or break specialty brands. 1. Care2: a networking site for socially […]

Our recent post on infographics covered best practices and tips for choosing the right format to get your message across. Once you’ve done the work to create quality content and paired it with smart, relevant images and your social media infographics are still not getting traction, it might simply be an issue of legibility. Building […]

We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of marketers believe their Facebook campaigns are effective, for example. One way to boost ROI on social is to find out what’s working for others and how you can incorporate those lessons into […]

There are lots of factors that come into play when it comes to your site’s search engine rankings, but social media is becoming increasingly important for SEO. Audience engagement is a big indicator of how well your posts are performing, and search engines take this into account when deciding how authoritative your site is. Shares, […]