How to Write a Great Social Media Post

For many people, engaging with brands on social media is a part of everyday life. This presents an opportunity for companies to position themselves in front of both current and potential customers. Whether you’re targeting other businesses or marketing directly to consumers, your social media posts can help your audience get to know your company […]

Here Are the 5 Best Social Media Management Tools for 2022

In 2022, social media is a mainstay. If you’re in marketing, you’re using it. Full stop. Businesses leverage social media because it’s effective. After all, hundreds of millions of people use sites like Facebook, Twitter, Pinterest and Instagram daily. That’s a lot of eyeballs scrolling through media feeds. And a lot of opportunities for new […]

Social Media SEO: Essential for Businesses in Every Industry

Search engine optimization, commonly called SEO, is a set of techniques used to improve a website’s search engine rankings. The higher your pages rank, the more visitors you’re likely to attract, leading to increased sales. Although social media usage doesn’t directly influence your page rankings, it can help you drive more traffic to your website, […]

These Social Media Fails Really Happened

Creating content is only half the battle for content marketers. Once you hit Publish, you’ve got to promote your work or risk it dropping from featured article to obscurity in a heartbeat. In fact, savvy content marketers spend only 20 percent of their time creating content and 80 percent promoting it. Social media typically plays […]

Social Media Stars: Love ’em and Learn From Them

Today’s biggest stars aren’t necessarily Oscar winners or even literal rock stars. Instead, a new variety of home-grown stars are springing up on the internet. These social media stars have astonishing influence and make, in some cases, spectacular salaries for doing… well, whatever it is that they do. Take a look at some of the […]

5 Promising Niche Social Media Sites You Need to Check Out Today

We all know social networking is a must-do for any brand, but are you hitting all the right online clubs? Facebook, Twitter and Instagram might be the heavy general hitters, but here’s a look at five niche social media sites that can help make or break specialty brands. 1. Care2: a networking site for socially […]

The Secrets to Getting the Most Out of Your Social Media Infographics

Our recent post on infographics covered best practices and tips for choosing the right format to get your message across. Once you’ve done the work to create quality content and paired it with smart, relevant images and your social media infographics are still not getting traction, it might simply be an issue of legibility. Building […]

3 Brands That Are Killing it on Social Media, and What You Can Learn From Their Success

We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of marketers believe their Facebook campaigns are effective, for example. One way to boost ROI on social is to find out what’s working for others and how you can incorporate those lessons into […]

6 Expert Secrets to Make Your Social Media Posts Pop

There are lots of factors that come into play when it comes to your site’s search engine rankings, but social media is becoming increasingly important for SEO. Audience engagement is a big indicator of how well your posts are performing, and search engines take this into account when deciding how authoritative your site is. Shares, […]

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