3 minute read
Twitter’s CEO is proud to have made history in the recent elections. As the undisputed favorite news and social network of the future president, Twitter now enjoys a privileged status among social platforms in the USA, the world’s greatest superpower. On Twitter, company-led consumer engagement depends on two things. One is the contents of […]
3 minute read
Your business steers many resources toward its blog and social media platform, but it’s not getting the feedback and interaction it banked on. Let’s assume you’ve got plenty of traffic—an essential for interaction—but your posts simply aren’t generating comments. Don’t dismay and don’t give up the ship. By continuing to attract followers and adhering to […]
3 minute read
It is not uncommon for a small business to spend much of their budget on advertising. Even with a good product, it can be difficult to sell if the client base isn’t there. Writers and other freelance professionals deal with the same issue, except that instead of marketing a product, they are selling a service. […]
3 minute read
The failed 1985 New Coke marketing gimmick aside, Coca-Cola is a powerhouse of brand engagement and culture. From the award-winning Mean Joe Greene Super Bowl commercial in 1979 to rock-studded musical advertisements, the software giant is known for memorable commercials and ingenious marketing campaigns. When it comes to social media marketing, though, Coca-Cola faces some […]
3 minute read
Roughly 40 percent of the world’s population has some type of Internet connection. 20 years ago that number wasn’t even 1 percent. By the time 2005 hit, more than one billion people were using the Internet. That number hit three billion in 2014 and continues to grow with each passing year. With so many people […]
4 minute read
The world of social media is constantly in flux. MySpace was once the hottest website to visit, but it has long since been abandoned in favor of other social media websites. Which social media sites and apps are a hit can change rather quickly, but there are opportunities to connect with potential clients on all […]
Diane Chambers | Posted on
3 minute read
Social media can reward writers in many ways, and all writers should have social media pages that they regularly update. One aspect of social media that isn’t always apparent, however, is the fact that social media can help you find exactly the information you need for an assignment. Save time and find unique content when […]
3 minute read
There’s no doubt that digital marketing is a highly effective tool to build your brand and promote your company. As a social media consultant, I have witnessed the power of digital media in my clients’ marketing strategies. Where many organizations go wrong — particularly with smaller organizations — is in their content. Here’s how you can up […]
3 minute read
Inconsistency is a social media serial killer. Maybe you’re great at writing and curating awesome social media posts but if you have a hard time getting even one post per day it’s time to reconsider your process. Especially if you’re producing rich content, like videos, podcasts or blog posts, your audience wants to know that they […]
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