The Do’s and Don’ts of Metadata

Do you ever wonder how search engines find your website? There’s this thing called metadata, mysterious to many internet users, that tells search engines what’s on your website. Metadata is data that describes the content of your website. The blurb that shows up on a search engine page and on social media is metadata, but other […]

Posted in SEO

Feature Friday: Getting SEO Metadata with Your Content

Happy Halloween and happy Friday! Today, Matt demonstrates how to order SEO metadata with your content. We've made it easy for you and your writer to work together to get the metadata you need for your SEO strategy. From within the advanced order option area in the content order form, you will want to click 'yes' […]

How to Create Killer SEO eCommerce Category Pages

For eCommerce sites, category and subcategory pages typically account for the largest chunk of organic traffic, only lagging behind the homepage in terms of volume. That’s because the typical consumer is more apt to use search phrases that are better matched to category pages than product pages. Need help writing killer category pages? Connect with […]

6 Content Marketing Tips That Ensure You’re Following Best Practices for 2019

Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable.  Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]

Expert Checklist: SEO for Blog Posts

Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]

Posted in SEO

Crash Course: How to Become an SEO Content Writer

Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]

What Does an SEO-Friendly Blog Title Look Like in 2019?

That’s a good question. SEO professionals always have optimization on their minds. Ensuring their websites, content, and blog posts are as optimized as possible is critical to their success. And, we’ve known for a long time that blog titles are a key element of optimizing a blog post. Brian Dean even states that they’re the […]

Copywriting for SEO: How to Be Sure Your eCommerce Copy Converts and Ranks

Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content that captures the intent of what consumers are looking for online and capitalizes on and satisfies that intent. If your copy does this, you benefit from: More time spent on page Higher […]

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