Whether you’re a business owner or a marketer looking to increase the visibility of a client, using multimedia online to evangelize is an absolute necessity. Today, savvy shoppers rely on a lot of visual content to inform their purchasing decisions.
For many, YouTube is synonymous with multimedia marketing. However, it’s not the only platform worth investing in when promoting a brand. Here are 5 excellent alternatives that deserve some attention.
A strong contender in the multimedia marketing arena is Vimeo, a hip, professional video hosting site with a rabid following. Businesses will want to look at the Vimeo PRO package, which costs $199 per year and boasts 1080p HD support, 50GB of storage space, advanced analytics and numerous branding options. If you’re looking to differentiate yourself from the many competitors that host their media on YouTube, Vimeo is a wise choice.
One site that deserves more attention from online marketers is Dailymotion, a video hosting site that features a diverse array of content. Users can upload videos up to 60 minutes in length or 2GB in size. Due to its smaller user base, it’s easier for brands to attain the top spot in their respective niches. Thanks to decreased competition, it’s easier to attain a higher ROI than on YouTube.
Though it may not have the name recognition of YouTube, Blip.tv is nevertheless a popular purveyor of premium web content. Blip allows for uploads of up to 1GB in size and offers a 50/50 split on advertising revenues. Thanks to its comprehensive suite of tools for promoting your content and monitoring analytics, it’s perfect for brands that publish videos as part of a larger collection rather than as standalone advertising.
For business video hosting, Viddler
might just be one of the best options out there at the present time. It allows uploaders to use custom branding and geo-filter access to videos based on location. Videos can be monetized either by in-video ads or by selling access to premium video content via a subscription model. Finally, Viddler boasts some of the best default analytics capabilities of any video hosting platform around.
As the go-to site for short, entertaining video clips that can easily go viral under the right circumstances, Metacafe can be a powerful weapon in the hands of the right marketer. Though you won’t get rich from ads on your Metacafe submissions, you can significantly raise your brand’s profile and get tons of publicity with little effort. For companies that specialize in media or entertainment, Metacafe is good bet.
While YouTube has been a reliably effective video marketing tool for years now, it doesn’t define the current multimedia landscape. If you’re willing to venture off the beaten path, there are plenty of sites that present viable alternatives. There’s multimedia everywhere online today and you don’t need to default to YouTube to achieve a decent return on your efforts when promoting your brand in the video marketing sphere.