Updates intended to improve the engine’s search results are implemented daily, although they’re often small enough to go unnoticed. Several times a year, however, Google makes more significant changes to its search algorithms and systems in its efforts to deliver relevant content in billions of daily searches. Our post on Google’s June algorithm update dives […]
Eric Hoppe | Posted on
7 minute read
“Alexa, why is voice search so important for online marketing today?” Ask her this, and she’ll probably return a featured snippet answer including at least one statistic about voice search and local SEO. The two are becoming integral to each other as more people turn to voice assistants to find the best burger in town, […]
Meghan McKenzie | Posted on
7 minute read
News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]
Lisa Rohner | Posted on
5 minute read
You’ve put in countless hours researching, planning and strategizing and finally have an eCommerce content marketing strategy and comprehensive editorial calendar that’s going to skyrocket your brand. The only problem is — you need writers to get the job done. There are plenty of options when it comes to finding writers and editors, including hiring […]
Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to […]
Meghan McKenzie | Posted on
10 minute read
Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn to the web to make purchases. By 2021, that number is expected to climb to 2.14 billion. With a growing number of potential customers, it’s not surprising that competition in the eCommerce […]
Eric Hoppe | Posted on
9 minute read
The other day, I searched online for a recipe for a chicken dish. One of the top three Google links seemed promising, so I clicked through only to find myself reading seven paragraphs about how picky someone’s toddler was before the chicken dish was even mentioned. Then I had to scroll down another few miles […]
If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]
13 minute read
Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]
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