How Missing Content Deadlines Impacts Marketing Agencies in a Big Way (and What You Can Do About It)

Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to […]

Content Marketing for eCommerce: 6 Types of Copy You Need to Succeed

Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn to the web to make purchases. By 2021, that number is expected to climb to 2.14 billion. With a growing number of potential customers, it’s not surprising that competition in the eCommerce […]

How to Determine Optimal Content Lengths (and Why Longer Isn’t Always Better)

The other day, I searched online for a recipe for a chicken dish. One of the top three Google links seemed promising, so I clicked through only to find myself reading seven paragraphs about how picky someone’s toddler was before the chicken dish was even mentioned. Then I had to scroll down another few miles […]

How Creating Content With E-A-T In Mind Can Help Future-Proof Your Site Against Algorithm Changes

If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]

Posted in SEO

Crash Course: How to Become an SEO Content Writer

Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]

How Can You Find a Great Content Writer Who Has Niche Expertise?

When you’re looking to get a writer to create content for your brand, you’re likely hoping to find someone who knows your subject matter inside and out. While many experienced content writers pull double duty as master researchers, those who are already familiar with your niche are invaluable. They can hit the ground running, creating […]

4 Qualities a Good Content Writer Needs Heading Into 2019

Writers are expected to master all kinds of skills—they’re supposed to have fantastic grammar, a hint of wit, the ability to describe even the most mundane things in vivid detail and a talent for downing barrel-sized cups of coffee in a single gulp—but with all that skill comes a tendency to overlook something important. One […]

6 Situations Where Content Rewriting Can Help Your Marketing

As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]

How to Leverage Google My Business Posts to Promote Your Content

It’s not too often that you can get something for nothing, and it’s rare when that something has value. But this seems to be the case with Google My Business’s (GMB) relatively new posts feature. Google Posts let you promote your local business, announce events and sales and introduce new content or products directly on Google’s search […]

Posted in SEO

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