Meghan McKenzie | Posted on
7 minute read
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]
Meghan McKenzie | Posted on
9 minute read
If you’re not creating content for every step of the buyer’s journey, you’re literally leaking conversions and profits. Let’s look at how to support buyers’ through their journeys to maximize conversion rates and marketing ROI. Need a hand creating content? Connect with the best content writers on the web. What Is the Buyer’s Journey? The […]
5 minute read
In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we’ve made some arguments for the value of staying the course or increasing content during this time, we also know that financial facts are just that: Facts you can’t always ignore or sway. But scaling back […]
12 minute read
With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]
Meghan McKenzie | Posted on
9 minute read
Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of moving your business forward. However, creating great content can take a talent and time commitment that not everyone can invest in making, particularly for […]
Lisa Rohner | Posted on
10 minute read
Close to 90% of shoppers start their buying journey on digital channels. Before they even step into a storefront — potentially before they step out of their front door — consumers are consulting search engines to find out more about what product they might need or want. And that’s obviously even more true for purchases […]
Meghan McKenzie | Posted on
8 minute read
Content marketers and SEO experts know that content is critical to the success of their campaigns. Even the best strategies need amazing content to fuel their results. However, some circumstances may require content in far larger batches, ranging from hundreds to tens of thousands of words per day. Think of eCommerce stores that need to […]
Meghan McKenzie | Posted on
20 minute read
It’s 2020 – and the content distribution game is changing fast. Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]
Eric Hoppe | Posted on
9 minute read
In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]
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