Tackling Content Upgrades: What, Why, How Often and How to Update Your Website Content

The prevailing wisdom is that long-form content (1,000 words or more, at least) often drives better SEO and conversion performance. And you’re supposed to post fresh content regularly — once a week or more is the answer given by most experts. Yet according to one study, it takes around 3 hours and 15 minutes to […]

Email Drip Campaigns: How to Wow Beyond Website Content

Website content explains subjects not likely to change, like your products or services, while social media keeps your audience engaged long enough to click a link.  Don’t you want a deeper, more meaningful connection with your clients, prospects, and fans? An efficient way to forge this connection without tying up all of your resources is […]

What Website Content Writing Services Did Right in 2014

Content marketing had a quite turbulent year in 2014, filled with plenty of highs and lows. Online writing services have also been both benefited from and been a victim of this roller coaster ride. Now that 2015 is here, it is a good time to look back at 2014 and analyze what website content writing […]

5 Quick Tips for Planning Website Content

Website content marketing is a lot like advertisements in a magazine. If your message doesn’t engage your audience quickly, your audience will simply “turn the page,” which in this case means they will leave your website. The following checklist will help you improve the engagement value of your website content. 1. Identify Your Target Audience […]

3 Mistakes to Avoid When Writing Content for Your Website

Content writing is an art form. It takes a lot of time and patience to make sure your content is perfect before posting it online. Even the most skilled content writers need to take time to ensure each piece of content they write is ready to publish. Without content, people would have nothing to read […]

User-Generated Content Examples

We’re in an era of authenticity in marketing, where real stories feed business objectives.  In an increasingly saturated business landscape, trust perseveres as a key determining factor for consumers. Web users conduct research before buying anything. They compare your website with reviews and your brand’s social platforms to make informed decisions. According to PWC, only […]

E-Commerce Content Strategy in 2024: A Comprehensive Guide

Consumers are filling their virtual shopping carts to the brim, pushing retail online sales to an estimated $6.9 trillion in 2024. A comprehensive e-commerce content strategy can help you chisel out a piece of this lucrative market, boosting your brand’s visibility and persuading customers to choose your business for their needs. To stand out, you […]

The Ultimate Guide to Content Marketing ROI

In a cubicle not far from you, a content marketing guru sits hunched over analytics dashboards, looking like a modern-day Indiana Jones trying to decipher ancient hieroglyphs. The endless parade of numbers and charts would make even a seasoned accountant’s eyes glaze over, but our hero decodes the secret language of clicks, impressions, and conversions […]

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