The prevailing wisdom is that long-form content (1,000 words or more, at least) often drives better SEO and conversion performance. And you’re supposed to post fresh content regularly — once a week or more is the answer given by most experts. Yet according to one study, it takes around 3 hours and 15 minutes to […]

Website content explains subjects not likely to change, like your products or services, while social media keeps your audience engaged long enough to click a link.  Don’t you want a deeper, more meaningful connection with your clients, prospects, and fans? An efficient way to forge this connection without tying up all of your resources is […]

Content marketing had a quite turbulent year in 2014, filled with plenty of highs and lows. Online writing services have also been both benefited from and been a victim of this roller coaster ride. Now that 2015 is here, it is a good time to look back at 2014 and analyze what website content writing […]

Website content marketing is a lot like advertisements in a magazine. If your message doesn’t engage your audience quickly, your audience will simply “turn the page,” which in this case means they will leave your website. The following checklist will help you improve the engagement value of your website content. 1. Identify Your Target Audience […]

If you want your B2B business to rank well on search engines, you must consistently put out content that appeals to your target audience and establishes you as an expert in your niche.  But as a B2B content marketer, you know that it can sometimes be challenging to continuously think of new content ideas that […]