If it’s true that we’re consuming more content on the web, it must follow that our interest in certain products and services is as significant as the effort required to swipe our finger across the screen. In the digital realm, the flick of a finger can sweep your brand’s presence into oblivion. But if creating […]

The prevailing wisdom is that long-form content (1,000 words or more, at least) often drives better SEO and conversion performance. And you’re supposed to post fresh content regularly — once a week or more is the answer given by most experts. Yet according to one study, it takes around 3 hours and 15 minutes to […]

Website content explains subjects not likely to change, like your products or services, while social media keeps your audience engaged long enough to click a link.  Don’t you want a deeper, more meaningful connection with your clients, prospects, and fans? An efficient way to forge this connection without tying up all of your resources is […]

Content marketing had a quite turbulent year in 2014, filled with plenty of highs and lows. Online writing services have also been both benefited from and been a victim of this roller coaster ride. Now that 2015 is here, it is a good time to look back at 2014 and analyze what website content writing […]

Website content marketing is a lot like advertisements in a magazine. If your message doesn’t engage your audience quickly, your audience will simply “turn the page,” which in this case means they will leave your website. The following checklist will help you improve the engagement value of your website content. 1. Identify Your Target Audience […]

Content is the fastest-moving trend in marketing. The sector grew by 14.8% in 2022, and is expected to produce $107 billion in revenue by 2026. Website content writing services are a major driving force behind the accelerated growth — let’s take a look at what they did right in 2022 and determine how last year’s […]

When you’re trying to boost your website’s prominence in search engine rankings, it’s good to aim high. Typically, the further up the search engine result pages (SERP) your site lands, the better your click-through rate and the more organic traffic you’ll attract.  But getting to those prized top spots takes some work. You need a comprehensive SEO […]

We all know about OpenAI and ChatGPT – it’s become the fastest growing consumer application in history with over 100 million monthly active users in January. AI is here to stay and as content creators, we need to find ways to adapt to it. For many, the rapid growth of AI seems like the end […]