Tackling Content Upgrades: What, Why, How Often and How to Update Your Website Content

The prevailing wisdom is that long-form content (1,000 words or more, at least) often drives better SEO and conversion performance. And you’re supposed to post fresh content regularly — once a week or more is the answer given by most experts. Yet according to one study, it takes around 3 hours and 15 minutes to […]

Email Drip Campaigns: How to Wow Beyond Website Content

Website content explains subjects not likely to change, like your products or services, while social media keeps your audience engaged long enough to click a link.  Don’t you want a deeper, more meaningful connection with your clients, prospects, and fans? An efficient way to forge this connection without tying up all of your resources is […]

What Website Content Writing Services Did Right in 2014

Content marketing had a quite turbulent year in 2014, filled with plenty of highs and lows. Online writing services have also been both benefited from and been a victim of this roller coaster ride. Now that 2015 is here, it is a good time to look back at 2014 and analyze what website content writing […]

5 Quick Tips for Planning Website Content

Website content marketing is a lot like advertisements in a magazine. If your message doesn’t engage your audience quickly, your audience will simply “turn the page,” which in this case means they will leave your website. The following checklist will help you improve the engagement value of your website content. 1. Identify Your Target Audience […]

3 Mistakes to Avoid When Writing Content for Your Website

Content writing is an art form. It takes a lot of time and patience to make sure your content is perfect before posting it online. Even the most skilled content writers need to take time to ensure each piece of content they write is ready to publish. Without content, people would have nothing to read […]

7 Tips for Boosting Your Website Authority

What Is Website Authority? Website authority is a measure of the overall strength of your site or domain. Strong sites tend to show up higher in the search results and have traits that include, but certainly aren’t limited to: Many SEO companies and other sites offer ways to measure website authority. You can use a […]

13 Reasons Why You Should Outsource Your Content Creation in 2023

Whether you’re thinking about outsourcing content creation for the first time or just looking for a better way to get the job done, there’s good news: experts agree that not online is outsourcing content writing a good idea, it’s possibly the best way to take your business to the next level. Here’s a baker’s dozen’s […]

What Content Writing Services Did Right in 2022

Content is the fastest-moving trend in marketing. The sector grew by 14.8% in 2022, and is expected to produce $107 billion in revenue by 2026. Website content writing services are a major driving force behind the accelerated growth — let’s take a look at what they did right in 2022 and determine how last year’s […]

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