Using Freelance Writers to Scale Your Ecommerce Content Production

For a fledgling ecommerce company, building the kind of content necessary to grow an online reputation can seem daunting, especially if writing isn’t your strong suit. Between website content, blog posts, social media posts, and product descriptions, it’s easy to feel like you can’t surpass the roadblocks that can arise on a quest for quality content. When it seems as if there’s no way to create strong, compelling ecommerce content without sacrificing current resources, it’s time to see what a freelancer can do for your team.

The Power of Freelance Writers

When there’s no room in the budget to hire an in-house team and no time on the schedule to permit current employees to try their hand at content creation, finding the right freelancer can make a significant difference. With a breadth of experience and expertise built on years of practice, freelance writers can be extremely valuable. Most freelancers have flexible schedules and can provide large batches of content on demand, taking care of your marketing needs while your team is busy handling day to day tasks.

The cost of hiring a freelance writer is generally much lower than hiring an in-house marketing team or content writer, keeping your expenses low and your quality high. In addition, using the same writer or team of writers can ensure the voice and tone of your content is consistent across your site, providing visitors with a cohesive experience.

An Inside Scoop on Freelance Writing

As a freelance writer with over 5 years of experience and degrees in both creative writing and accounting, I have been able to offer my services to clients around the world, including countless ecommerce companies searching for great content. Through Crowd Content, I have been able to provide web content, email marketing resources, and product descriptions, both on my own and in conjunction with a team of other freelancers. By using my own skills and collaborating within a team, I am able to help companies create the kind of content that brings their products and ideas to life, making sure they’re always one step ahead of the competition.

While many companies may be hesitant to get started with what seems like a faceless, anonymous writer, working with a freelance writer can offer you the low-cost support you need to launch a successful ecommerce website. You may also be surprised at how good some freelancers are at building and maintaining relationships with clients, essentially acting as an extension of the client’s team over long periods of time.

Through a platform that guarantees quality results and accountability, you can find a freelance writer with expertise in your industry and experience in the kind of content you need, creating an invaluable resource that can ensure your products and website will always stand out.


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Rachel has spent her whole whole life writing. In addition to academic pursuits throughout her education, Rachel holds a Bachelor of Arts in English with a concentration in creative writing and a Master of Accounting. She excels in in business writing, including accounting, marketing, finance, investments, and taxation.

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