How Consistent Blog Writing Drives Your Content Strategy

Quality Blog Writing Powers Content Strategy

By now, you are surely familiar with the value and purpose of blog writing. Essentially an online journal, a blog allows your company to quickly and easily relay information. Simply log in, tell your readers about a product, service or idea, post it and you’re done.

Blog writing is a powerful marketing tool for your business. With a blog, you can:

  • Attract visitors to your main website
  • Humanize your business
  • Provide better customer service
  • Drive up your sales

Because blogs are generally informal and conversational, they are a forum in which your readers will feel comfortable engaging with your business. Attract more viewers by syndicating your blog feed to social media sites. You will reach a wider audience and create brand loyalty over time.

But don’t stop there! You have invested time and money into each blog post. By repurposing the content, you will elevate your exposure, attract more readers and ultimately get more bang for your buck.

Listed here are four ways to get more mileage out of your blog posts.

White Papers are Still Relevant

According to Content Marketing Institute, white papers are still an effective content marketing strategy. To create an effective white paper, reference the responses your blog post received from clients. What resonated with your audience? Did you gain fresh insight from your clients’ responses? Convert your blog post to a white paper by further refining and presenting your original point of view.

Create Infographics

Your readers are highly visual. Converting the information in a blog post to an infographic is an effective way to convey valuable information to a wider audience. As Jeff Bullas states, infographics are easy to scan and easy to share on social media sites.

Repackage the Details in an eBook

Have you wanted to create an eBook for your website, but you don’t know where to begin? Take a look at your blog. You likely already have a selection of carefully researched and written content. Choose a topic, filter the blog posts accordingly and most of the hard work is already done.

Use Your Blog Posts to Power Newsletters

Newsletters are a great way to send customized mail to your readers. Even your most faithful readers may miss a blog post or two. By reusing a blog post as a newsletter, you can ensure that valuable information about your products or services reaches your target audience.

Repurpose your blog writing and syndicating the updated content to all your usual social media sites. You can reach more readers with increased social shares, ultimately driving more traffic to your main website.


Article by

Katelyn Macdonald is an experienced freelancer with a Bachelors of Science in Business. Her work includes, but is not limited to, blog posts, product reviews and press releases. She also has experience in writing articles pertaining to travel and health-related topics. Katelyn Macdonald works hard to ensure her clients' satisfaction.

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