5 Trendy Content Marketing Strategies for 2017

Content Marketing Trends

Content is and will most likely always be king. Every company needs a well-crafted content creation strategy, a budget and team able to execute and ongoing monitoring of key metrics to ensure that things are on track in order to compete in today’s digital world.

You will need to view analytics for every piece of content created to see which formats are getting the most interaction and response from your audience. The topics here outline some of the major content marketing trends to pay attention to in 2017 to help your content’s exposure.

Email Marketing

Though many companies see email marketing as old-fashioned marketing schtick, it actually can be a very lucrative investment of your time. The Direct Marketing Association estimates that proper email marketing campaigns average a 4,100 percent return on investment, especially in the world of B2B marketing.

Use targeted offers on your site to build an opt-in list, and segment the list so you can send focused messages to your customers and prospects. Whether you stick with individualized drip campaigns or you simply send a monthly newsletter, you’ll find that you’ll get a pretty good bang for your buck.

Email Marketing

 

Content Subscription

If your website consistently offers high-quality content that is valuable and educational, people are more likely to pay for it. The fact of the matter is, people really don’t mind paying for access to educational content that provides factual information to them. Valuable content includes statistics and linked facts.

Offer a subscription plan at a minimal cost to bring in a little extra income and build your audience, and entice new subscribers by letting them view a limited number of articles each month. You can even up the stakes by asking them to complete a short survey first.

Multimedia in Content Marketing

The average reader makes a decision to read or leave in 8 seconds or less. Your job is to capture their attention and give them a reason to continue reading right upfront. How do you remedy this? Include relevant video content and images that bring your topic to life.

Your content is more likely to be shared and referenced when video and image inclusions are present. Every article that you post on your website should have a main image. It helps SEO and social media sharing when you customize the photo to include a company logo or website name on the main image.

Corporate Blog

According to the Content Marketing Institute, brands that post content consistently are likely to outperform their competition. By consistent, they are referring to a regular frequency of new content being published.

Don’t let your corporate or brand blog languish. Nurture it week after week with consistent posting, and watch success build over time.

Real-Time Content Marketing

If real-time marketing is not something your brand is currently doing, you’re missing out. You can take almost any major event and tie your company to it in a positive way. What you’ll want to do is pick an event, such as a major win by a sports team and offer a discount along with the post. An example is a mattress company saying “Sleep better after the next [team name]’s wins the championship. Mention this ad and use promo code [insert promo code] for special savings on a new mattress purchase.”

When creating content for online publishing, keep in mind that your audience isn’t going to want to look through large blocks of text. Break your content up into sub-headed sections. Include bullet points, tips, and links to related posts on your website whenever possible. The easier your content is to look at, the more your audience will want to read it.

 

Simona Osborn

Article by

A talented writer wears many hats. Simona enjoys pieces on topics such as video gaming, food, product descriptions, jewelry, fashion, tech and health/wellness, but is well-versed enough to write on nearly any topic. She prides herself on providing fast turnaround times and high-quality work every time.

Content Creation for Your Blog

Learn more
Content Marketing

4 Tips to Refresh Your Stale Blog

Continue reading

Content Marketing

Social Media Management: The New Marketing Trend

Continue reading

Leave a Reply

avatar
Georgia Potts
Guest
Georgia Potts

I think the best thing about content marketing in 2017 will be that the election WILL BE OVER. We will no longer have to hear about the election ever again.

But also, yeah, using video really is key right now. A lot of people prefer it to trying to read on their devices, and it’s easy to listen to if you’re doing other things.

Rachel Elle
Guest
Rachel Elle

Amen to that! My office is located in the same building as the studios of some of the country’s largest news outlets and I can’t get away from it.

Based on the number of articles I’ve written recently about video marketing, I’d have to agree with you.

Rob Toccs
Guest
Rob Toccs

Who’s requesting content on video marketing? Are agencies that offer it seeing a lot of growth?

Linnea S.
Guest
Linnea S.

I agree. Including a fresh video that complements your written content does wonders for keeping potential customers on your site and keeping them engaged.

melissann
Guest
melissann

This makes sense, although as a content writer, it’s hard to consider video production as part of the big picture.

akmoyer91
Guest
akmoyer91

Try accepting it in terms of “Content writing evolution.” As a consumer, I know I am a visual person. It is convenient that things can be learned quickly through video reviews, etc. When paired together, it can certainly revolutionize our personal content online presence .

Georgia Potts
Guest
Georgia Potts

I think the pairing is really important. I don’t generally go to video when I want to see reviews or other info, but I know a lot of people who do. Different people want their information in different ways, and having both print and video can keep more visitors coming into a site.

melissann
Guest
melissann

I have to upgrade my video and infographic skills.

Rob Toccs
Guest
Rob Toccs

Only if you want to branch out beyond written content. Writing is still important.

Georgia Potts
Guest
Georgia Potts

Yeah, I really don’t have any intention of getting into video myself. It’s good for businesses to do so, but writing is my game. That’s where my career is staying.

Rob Toccs
Guest
Rob Toccs

I’ve even stayed away from script writing. It’s just not my thing.

melissann
Guest
melissann

True. I am a writer/photographer, so I get it. I just don’t want to spend the time or effort creating video. I’d rather source that piece out.

Rob Toccs
Guest
Rob Toccs

I know one client I worked with increased their average time on page from about 1 min 30 sec to almost 5 min by adding videos.

Ally Oop
Guest
Ally Oop

Yes to video, but am I the only one who has loved the discussions spawned by the election? I mean, not all of them of course.. There has been so such hate and divisiveness on both sides it just sickens me, but in terms of marketing and content creation it’s been an interesting challenge to sort of delve into what’s making certain stories fly higher than others and then discuss those patterns. I guess what I’m saying is that it’s all human behavior, and human behavior is the very core of marketing of any kind, including content. It’s like people… Read more »

Georgia Potts
Guest
Georgia Potts

I don’t like the fact that everyone who is gung-ho for one of the candidates thinks that everyone for the other candidate is stupid. But, both candidates are terrible. It’s a choice that Americans shouldn’t have to make. I will be intensely happy when it’s all over.

auntieemily
Guest
auntieemily

I think that the blog section part of this is so important. Having communication going on all of the time via a blog section can really help to enhance a site.

Rob Toccs
Guest
Rob Toccs

It also is a great way to improve a site’s internal link structure.

melissann
Guest
melissann

With so much information available on the internet today, I’m not sure what type of markets would actually make a profit from a pay for information type style. While I would hope a website offering educational content could make money this way, I’m not sure how they are doing it.

Christine Birch
Guest
Christine Birch

I thought the same thing. If it’s information that readers truly can’t find elsewhere, then maybe it would work… but that seems pretty difficult from a writing standpoint!

Rob Toccs
Guest
Rob Toccs

For a general content writer, providing unique information is challenging. For a true expert in a field, though, it’s not that difficult.

melissann
Guest
melissann

The internet seems so inundated with information, although there are the websites that rise to the top. I was reading about Huffington Post and how it got started….good content, commitment to excellent can still get you to the top.

Rob Toccs
Guest
Rob Toccs

…and refusing to pay your writers always helps.

Georgia Potts
Guest
Georgia Potts

Right? I just won’t read that site because of that. When they started up, I was horrified to learn that they offered no pay. I figured the site would go away eventually, and I legitimately don’t understand how it’s gotten so big and well known. Maybe they take all the money they could be paying writers and put it into advertising their site?

Rob Toccs
Guest
Rob Toccs

WAY TO GO!!!!!!! I’m not as upstanding a writer as you. I’ll go hide shamefully in my corner now…(with Huffington Post pulled up).

Bethany A.
Guest
Bethany A.

Great article. Capturing attention quickly is so important, and videos are a great tool to use for that.

Rob Toccs
Guest
Rob Toccs

Do you have any examples of successful paid content subscription services for small companies? Is this limited to only large industry leaders, or something small business owners can take advantage of?

Christine Birch
Guest
Christine Birch

Maybe a course in a certain subject that isn’t covered in-depth elsewhere… I’ve paid for a subscription to a site before, because I couldn’t find the information I wanted otherwise.

Georgia Potts
Guest
Georgia Potts

Oddly, I once had to pay a subscription because I had an article on the site and couldn’t access it any other way. I wanted to print it out as a sample and had to pay the site for the privilege of even seeing it. I don’t use profanity that much, but you can imagine that day…

Christine Birch
Guest
Christine Birch

Haha, how frustrating! Another reason to keep backup copies somewhere, I guess!

Anabelle BF
Guest
Anabelle BF

That’s really annoying. They should at least have provided a PDF copy for your records.

Rob Toccs
Guest
Rob Toccs

You weren’t able to ask the client for a copy?

Georgia Potts
Guest
Georgia Potts

It wasn’t for a client. I used to be in print news, and I’d written a newspaper article that I wanted to print out and submit as a clip. The paper didn’t keep an extended morgue or archive, and they’d later sold it to another paper who had published it behind a paywall.

Rob Toccs
Guest
Rob Toccs

Ahhh…that makes more sense — but is still wrong! Do libraries keep papers? Maybe you could look there if the issue arises again?

Rob Toccs
Guest
Rob Toccs

What kind of site did you pay for a subscription to?

Christine Birch
Guest
Christine Birch

“People really don’t mind paying for access to educational content that provides factual information to them.” I think relevance is key!

Rob Toccs
Guest
Rob Toccs

True! Accuracy, insightfulness and relevance are all important.

Tay H
Guest
Tay H

These trends seem consistent with what is already known across most companies Marketting efforts. Still nice to see content as King and definitely agree with lengthy blocks of text are generally not going to be read carefully.

Ally Oop
Guest
Ally Oop

Email marketing isn’t dead, it just isn’t as useful on its own anymore. Use it as a complementary strategy along with SMS, on-site capture, etc. and conversions will skyrocket.

Earl Dotson
Guest
Earl Dotson

Email marketing may not be dead, but if it can’t stand on its own anymore it’s certainly been weakened. It probably will come as no surprise if one day email marketing does become obsolete.

Anabelle BF
Guest
Anabelle BF

…So, plus ça change, plus c’est pareil? This is pretty much what everyone has been doing, content-wise, for years.

At least that’s what I’ve been (trying to) doing.

Rob Toccs
Guest
Rob Toccs

Yea, the points aren’t actually that unique or trendy.

Jennifer Alston
Guest
Jennifer Alston

I never really gave a lot of thought about “Content Subscription”. I always viewed it like an unwanted solicitation or ad because they are “asking” me to make a purchase. But, looking at it through the eyes of a marketer and not a writer, I can see the full benefit and advantage, which is generating income from your articles. I love Real-time marketing, I have always advised my clients to use this strategy to bring in new customers and retain the old ones. Who doesn’t love a great discount, right? Especially if it’s attached to something that I am interested… Read more »

Christine Birch
Guest
Christine Birch

That’s true – content subscriptions don’t work for everyone and can tend to sound like solicitations to those who aren’t already interested. The successful ones I’ve seen usually have a mixture of free content and paid content for those readers looking for more detail.

Rob Toccs
Guest
Rob Toccs

Yea, you need the free content to establish your credibility, especially since anyone can be anyone online.

Hot Shapers Belt in Pakistan
Guest
Hot Shapers Belt in Pakistan

you do a great job awesome website

More in Content Marketing
4 Tips to Refresh Your Stale Blog

Let's face it, it's tough to hit a homerun every time you're up to bat and, similarly, it's going to...

Close