5 SEO Objections Debunked

5 SEO Objections Debunked

SEO benefits are plainly obvious, yet a high number of companies still shy away from using SEO tactics in marketing efforts.

It's hard to understand why SEO would ride in the back seat of the marketing van when over half of all shoppers begin online purchases with search engines.

Among those searching shoppers, 70% choose organic results over Adwords, according to a Marketing Sherpa report in 2012.

These numbers only continue to rise as more shoppers get on the online bandwagon and younger generations continue their attachment to electronic devices.

Why, then, are companies continuing to ignore SEO?

1. SEO Has Failed to Work

Faith has been lost in SEO recently, mostly because of the consistent algorith changes rolled out by many search engines and the continuous updates to the sites.

However, SEO is still working, and companies that believe any different are truly missing out. SEO techniques still exist that will increase traffic and help websites rank on search engines. 

Keeping up to date with new search engine techniques has always been essential in marketing. Stay up to date to find out which techniques work best in rolling out new SEO-based marketing strategies.

2. An Unpredictable Avenue

Yes, SEO is unpredictable, but it is not completely unreliable, as many companies believe. While it's true that companies can no longer purchase a higher search engine ranking, there are ways to create a more predictable SEO path. 

Sites can be maximized for the highest possible SEO potential. The best method to maximizing a site is education.

Reading blogs on topics such as content curation and keeping up with the latest SEO news will help marketers keep websites in the top rankings and SEO as predictable as possible.

3. Changes Come Too Fast and Expense is Too Much 

SEO does change on a consistent basis, but not all of the changes will affect every website. While it's always wise to keep up with SEO, it's also a good idea to make sure new changes will affect a website directly before taking any action.

Additionally, it's never been free. However, it has always been relatively cheaper than any other type of website promotion. 

4.  It Takes Too Much Time

It's true that search engines take some time to initially rank a website toward the top, but once the site is there, it can stay there with a moderate amount of marketing.

The site will continuously bring in business after some patience and waiting for rankings.

5. The Technicalities and Changes to the Site are Too Much 

SEO is a technical process, but it actually requires more marketing knowledge than technical. Understanding keywords, writing attractive content and pushing customers through the sales funnel is the main focus of SEO, not technical advances.

If the site includes attractive content, it will pull customers through the sales funnel, and changes to the site will not be necessary.

While some SEO changes require minor website changes, the company who has always practiced white hat website marketing will have only small changes to make the site match the latest SEO changes. 

Joanna Morgan

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Joanna holds a degree in English, Medical Assisting and Early Childhood Development. She is an experience writer in the areas of online marketing, SEO, childhood development, preschool lesson plan writing, and customer service methods. She will deliver the high quality content you deserve!

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Laura Dohan
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Laura Dohan

Joanna- I love this article for a couple reasons. 1) These are indeed very common objections from SEO skeptics. 2) You provided a great links as resources. Thanks Joanna 🙂

Joanna Morgan
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Joanna Morgan

Thank you for the comment on the links. I like to make sure I give out as much information as possible.

Natalya Ward
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Natalya Ward

I love that you didn’t make SEO sound like a miracle marketing tool. You’re right that it does take work and it isn’t free. I fully believe it’s still one of the best marketing tools for organic traffic. The key, as you stated, is staying current on the latest techniques. As with any business marketing, you have to constantly stay abreast of the best ways to use your chosen marketing methods or else you risk becoming outdated. Great list!

Joanna Morgan
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Joanna Morgan

Thank you Natalya. As with everything, you need to stay ahead of the game. Reading is essential!

Danny Welsh
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Danny Welsh

Joanna! Tell the acct managers and such at CrowdContent that they need to make your name clickable to your writer profile on your articles in the resources section. As well as same for other writers that contribute here content that helps the company promote itself and the community of writers. Tell them to Make it easy for clients to hire you immediately, or favorite you so it’s easy to find you for their next project. Great article, and thanks! Danny Welsh, CubicZirconia.com

Georgia Potts
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Georgia Potts

It’s definitely true that it hasn’t failed to work- it just works differently now. It’s also not a magic wand. It takes time to work.

Earl Dotson
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Earl Dotson

The fact that 70 percent of shoppers pick organic results over Adwords should be enough to convince anyone of SEO’s importance, but if it isn’t Joanna has five great additional arguments. Thank you, Joanna, for addressing all these concerns, especially the concern about technical changes. It’s good to know writing and marketing abilities are still more important than technical skills.

Georgia Potts
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Georgia Potts

It’s definitely a powerful reminder of how important SEO really is. It’s the gift to your business that keeps on giving.

Tay H
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Tay H

I think jamming SEO in wherever possible is a mistake people have used, potentially adding to businesses shying away from the Marketting strategy. As with most things there is a right way and a wrong way.

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