A recent survey conducted by Hubspot on the difference, at least perceived by marketing gurus and sales agents, between content marketing and their now well-known phrase they coined, “Inbound Marketing” has several others experts in the field expressly in opposition of their findings.
I look at ‘inbound marketing’ as a way of marketing and content as the what and how of marketing.
Some argue that content is the very opposite of inbound. To some, one is a subset of the other.
The real important point to consider is does it work for YOUR website in gaining more traffic, engaging more readers and influencing them to buy your widgets!
A Few Critical Content Marketing Tips
Read: You must set aside time (or at least delegate it to someone!) to keep up on what’s new to your intended target market. In order to drive traffic to your site, you must stay in touch.
Whether you are using ‘inbound marketing’ techniques or just want to write engaging copy, you must be current. A great read for tips on driving traffic, Alex Ivanovs post on Huffington Post explores some new as well as tried and true techniques.
Analytics: This is a growing field of research that is only getting bigger and deeper. Content marketing is here to stay.
Find out how you are ranking among your peers, competitors and especially with your intended market. To get ahead and stay ahead in the future, the ones who master analytics in their content marketing efforts will win the lion’s share of booty!
Social Media: It’s not going away. According to the Content Marketing Institute, it may be in a decline but it’s not going to become irrelevant.
In other words, keep engaging your audience where they hang out. Invest in being a presence wherever they are.
Content Marketing Tips for the Future – Technological Transformation
Regardless of your industry, using technology for improvement of the connection with your target audience is a hot topic.
As mobile technology evolves, your marketing talent and strategy must rise to meet it. As audiences grow in their ability to use technology, traditional marketing approaches just won’t grab their attention.
Mobile technology makes it easier than ever for them to research, buy, and share from anywhere.
Don’t be left behind the 8 ball! Keep up with the digital transformation of marketing to meet your audience where they are, not where you want them to be.
Learn more about recent Content Marketing news by visiting our blog!