Content Marketing Tips: What We Learned

Monitoring analytics is a solid content marketing tip.

A recent survey conducted by Hubspot on the difference, at least perceived by marketing gurus and sales agents, between content marketing and their now well-known phrase they coined, “Inbound Marketing” has several others experts in the field expressly in opposition of their findings.

I look at ‘inbound marketing’ as a way of marketing and content as the what and how of marketing.

Some argue that content is the very opposite of inbound. To some, one is a subset of the other.

The real important point to consider is does it work for YOUR website in gaining more traffic, engaging more readers and influencing them to buy your widgets!

A Few Critical Content Marketing Tips

Read: You must set aside time (or at least delegate it to someone!) to keep up on what’s new to your intended target market. In order to drive traffic to your site, you must stay in touch.

Whether you are using ‘inbound marketing’ techniques or just want to write engaging copy, you must be current. A great read for tips on driving traffic, Alex Ivanovs post on Huffington Post explores some new as well as tried and true techniques.

Analytics: This is a growing field of research that is only getting bigger and deeper. Content marketing is here to stay.

Find out how you are ranking among your peers, competitors and especially with your intended market. To get ahead and stay ahead in the future, the ones who master analytics in their content marketing efforts will win the lion’s share of booty!

Social Media: It’s not going away. According to the Content Marketing Institute, it may be in a decline but it’s not going to become irrelevant.

In other words, keep engaging your audience where they hang out. Invest in being a presence wherever they are.

Content Marketing Tips for the Future – Technological Transformation

Regardless of your industry, using technology for improvement of the connection with your target audience is a hot topic.

As mobile technology evolves, your marketing talent and strategy must rise to meet it. As audiences grow in their ability to use technology, traditional marketing approaches just won’t grab their attention.

Mobile technology makes it easier than ever for them to research, buy, and share from anywhere.

Don’t be left behind the 8 ball! Keep up with the digital transformation of marketing to meet your audience where they are, not where you want them to be.

Learn more about recent Content Marketing news by visiting our blog!

Chase Fluharty

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Chase has over 20 years experience in marketing/sales with a business degree and advanced graduate education from Boston University in IT Project Management. She is a licensed real estate broker and experienced web developer/designer. She can deliver timely, relevant copy for your technology, real estate, business and web related topics.

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0 thoughts on “Content Marketing Tips: What We Learned”

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    Kathryn Abbott says:

    Chase, this is a very good summary of Hubspot’s most recent market research results. I hope you’ll write more about the features that Hubspot has to offer business owners.

  • Avatar
    Georgia Potts says:

    Interesting results! I am surprised about the role of social media declining, but I am happy to hear it. Not everyone enjoys social media or likes engaging in exactly that way.

    • Avatar

      Not everyone enjoys social media? You could’ve fooled me. Since social media is not going to become irrelevant, hope the fact that it’s in decline is enough to tide you over.

      • Avatar
        Georgia Potts says:

        I don’t enjoy it. My husband can’t stand it. My parents find it a hideous waste of time. Even my kids are getting exasperated with how drama-filled it can be. The police hate it- they spend much of their time these days investigating crimes and threats committed through social media.

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