Over the past few years, Google has worked hard to maintain its reputation as the number one search engine in the world. A large part of their success can be attributed to their ability to adapt to how users search for the information they need. This adaptation has sparked the release of several algorithm updates, the most recent one code-named “Hummingbird”, which are designed to present the most relevant results based on random keyword searches.
How Has Hummingbird Changed Google Search?
One of the largest changes that Google’s Hummingbird update has brought to the mix has been its introduction of semantic search protocols. In a nutshell, semantic search is a form of structured data validation that can do much more than just match certain search keywords to a website or blog. Rather, it digs much deeper into what the user is looking for and can achieve much more relevant results.
This updated has proved to be a great benefit to anyone using Google Search to find what they need. However, it has also sparked a considerable amount of controversy among bloggers and the SEO community as a whole regarding how to properly optimize their web content.
Is SEO Still Relevant After Hummingbird?
Google’s latest update has brought about massive changes to the internet marketing landscape. Some previous self-proclaimed “SEO gurus” have even begun hanging up their hats, insinuating that it’s no longer possible to optimize their web content for better search ranking results. While, over the years, Google has removed ranking factors that have been exploited by internet marketers, Hummingbird has by no means taken away all the benefits of SEO.
It’s true that old SEO tricks like “keyword stuffing”, spam tactics and link-building campaigns have all been all but eliminated from Google’s keyword ranking factors. However, this hasn’t removed the importance of SEO, rather, it has forced web owners to reevaluate the most important aspect of any good website – its content.
How Should Your Content Be Optimized?
One of the biggest mistakes search engine marketing professionals have made over the years is constantly changing their content. It seems like every month web developers are continuously altering keywords, titles, subject matter, etc. The fact of the matter is, well-written, informative content will always be engaging and shouldn’t need much alteration over time.
That being said; most people are now finding it beneficial to use SEO content writing services in order to maximize their SEO results. This can be a great investment, as semantic search focuses on natural language and targeted subject matter. An SEO content writer who is well informed on these new protocols and your overall ranking goals can create the content around these new requirements, giving you the time you need to expand your social media outreach.
Overall, the SEO landscape has vastly changed over the years. The ranking factors that Google uses will likely adapt in time and marketing professionals will need to stay well-informed and up-to-date. One thing that remains unchanged, however, is the importance of having quality content on your website or blog. By keeping this your first and foremost priority, you will no doubt survive any new algorithm update Google tosses your way.