Twitter User Engagement Techniques to Gain Followers

One of the biggest differences that separates a social media account with thousands of followers from one that has a few dozen, is user engagement.

Spam has been a serious issue. New laws are continuously being introduced with the aim of reducing spam or eliminating it outright. Different than spam, though not without its similarities, are blended tweets and posts that engage users in a pleasant way, which they consent to, because it offers something of value to them.

On Twitter

There are several techniques that users on Twitter employ to gain more followers. The most important thing, at a very basic level, is to offer at least some real content. Tweet about interesting and intelligent topics. Controversy can be good, but discretion and good judgment are always advised.

One method that is commonly used to gain followers is to tweet hashtags like #FF or #PleaseFollow combined with a list of Twitter usernames. On first sight, these tweets seem very cryptic to the uninitiated. There is, however, some sense behind it all. The person sending the tweet is looking for attention and to gain followers.

The people with their names on the list have indicated publicly that they would like attention in the form of gaining more followers in their own tweets. The person sending the tweet has recognized this trait among a group of Twitter followers and has deduced that they will be agreeable to having their Twitter name in a list because it will help them gain followers.

Other Twitter users who see these lists and understand the purpose of them often re-tweet them, signaling that they too would like to gain followers.

Some Twitter users like Bobbi Dickson, @MisterSalesman, regularly tweet twenty or thirty lists in a short period. They regularly refresh the entries on the lists and expand them as they find more users. Bobbi Dickson has gained over 75,000 Twitter followers using this technique and is highly popular on the social network, with many passionate fans. Bobbi also regularly tweets and retweets about other users writing, artwork and websites.

Share Fellow Users’ Content

Another technique that Bobbi Dickson, as well as Twitter user Eric B. Thomasma, @seams16, who has over 18,000 followers, use, is choosing content by other Twitter users that they like and sharing it with their followers. Some share content by re-tweeting.

Others compose entire unique tweets and sometimes reviews and artwork celebrating the work of other Twitter users. The simple act of copying and pasting a Twitter user’s short biography and tweeting to your followers goes a very long way in expressing goodwill and gaining followers in return.

Follow Back

There are differing opinions on the subject, but following just about anyone that follows you is one of the best ways to keep a steady flow of new Twitters followers running. There are some Twitter accounts maintained by users that like to tweet about porn or drugs; the amount of necessary discretion is advised when choosing who to follow and relies on personal tastes.

But in general, if they aren’t offensive, follow them back if they follow you. If you’re Warren Buffett or Fifty Cent, this doesn’t apply to you. Everyone else, especially business owners, should follow back everyone who has taken the time to follow them. It literally takes two seconds and creates unknowable opportunities.

Llewellyn Richards

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Llewellyn Richards is an experienced financial writer with many published articles on topics ranging from technical analysis to due diligence. He is a graduate of the Canadian Securities Course and Conduct Practices Handbook Course. Richards is passionate about writing, as well as upholding the integrity of capital markets.

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0 thoughts on “Twitter User Engagement Techniques to Gain Followers”

  • Avatar

    Web marketers I know and trust tout Twitter as one of the most effective ways to market on social media. So thanks for this post, Llewellyn! Good tips…

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    Joanna Morgan says:

    I’m not sure how I feel about the #ff – how do the people who use it find out who wants to follow them? Perhaps I’m just unclear on the concept. The other tips, however, are stellar – I find that doing that works for followers. The next step is to have a product to which people want to respond! Great tips thanks again!

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      I think what he’s saying is tweet something relevant to @Joanna @soandso @anotherperson @etc and then adding a cryptic hashtag to that list of people. They will identify the hashtag as relating to them and learn to follow that hashtag.

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    Georgia Potts says:

    I think it’s important to mention that these are all methods for a Twitter account that is meant for marketing. Most Twitter users are personal users, however, and these techniques would making using Twitter difficult for personal users.

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      Corbin Bartoli says:

      Yeah, for private users, a lot of these methods could fall through the cracks. That being said, I think a strong network of friends in the same field of expertise could go a long way to bridging that gap. Over all though, if it’s a personal twitter account being used, a small little blurb goes a long way.

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    Christina Jackson says:

    I think that hashtags can be effective when it comes to gaining followers, but I’m not sure about #ff, I’ve found that most people gain followers by hash tagging the subject related to the tweet. That way it becomes easier for people to access the tweet and are able to see similar things.

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    I think this is good advice to apply to any social network. I didn’t think about tons of twitter lists. I’ll have to employ that. I’m new to twitter, so I’m just figuring out the hashtag system and how to effectively use Twitter to my greatest advantage.

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    Victor Peters says:

    wow!i now have tips at my disposal that will help me get the number of my twitter followers increase.I have also learnt that it is essential to check on the amount of discretion.It is a very informative piece of literature.

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    Corbin Bartoli says:

    Thanks for the information, Llewellyn. This might sound silly, but I’m just now getting into the swing of twitter. I’m a Facebook person, so this was a big help. I had no idea that I could use #FF like that. I’ll have to give it a try.

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      Have you gotten into the swing of Twitter yet? It’s a great site. Whether it’s better than Facebook is hard to decide since, in my opinion at least, the sites are so different.

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      Have you gotten into the swing of Twitter yet? If so, which do you like better, Twitter or Facebook? In my opinion, it’s hard to compare the two sites because they’re so different.

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    Charlotte Noble says:

    I love these tips and would like to hear more about increasing followers who will become customers. I guess it’s a combination of a number game and getting your ideal client to follow you, but I clearly haven’t figured this one out. Any advice?

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    Vincent Moore says:

    Yes it is very important to stay engaged on Twitter, whether that means retweeting, following other relevant influencers, and sharing what you love. Thanks for the great post!

    • Avatar

      How great is it to be able to retweet? It makes it so much easier to stay engaged on Twitter, which as you pointed out is very important. It almost seems too easy.

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    Earl Dotson says:

    Having more than 18,000 (let alone 75,000) Twitter followers boggles my mind. I remember feeling like it was a big deal when I hit 100 Twitter followers. Following those who follow me wasn’t something I thought much about before, but Llewellyn has convinced me it’s worth trying.

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    Simona May says:

    Great tips. Getting a following on social media can be such a leg up in the content marketing world and the business world in general. Thanks for publishing, it was a worthwhile read!

    • Avatar

      It feels great to build a following on social media. In a way, it almost feels like a validation, like proof that you’re doing something right.

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    Anne Simon says:

    Good advice on use of hashtags, retweets, and lists of people. Any time you can follow a person, or retweet what they said should gain a following on Twitter – especially if it is worthwhile reading and carries some information, application, or inspiration.

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    Annabelle Dunlap says:

    I agree that if follow back every that follows you. However, as impressive as having thousands of Twitter followers can be, quality always trumps quantity. Having followers that are related to your industry or are part of the demographic your business is targeting would be excellent tweeters to follow. But if you aren’t going to get any value out of their tweets, and vice verse, then there’s no point in following them.

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    These are some great tips! I especially like the “Please Follow” hashtag (had no clue about this) and am going to employ it in my own tweets.

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    Twitter is quickly rising above Facebook. I love these tips – they’re great ideas for breaking onto the Twitter scene. I will be sharing this with my clients!

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    I like the suggestion on choosing intellectual topics to tweet about over controversial topics, because while controversial is exciting it does have the possibility of alienating people.

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      Earl Dotson says:

      And isn’t an intellectual topic more useful than a controversial one? You have to, by definition, have some intelligence to discuss an intellectual topic, while many controversial topics inspire less than brilliant (a polite way of staying stupid) people to share their (ill-informed) opinions.

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    I love learning from other writers who understand the intricacies of other social media platforms besides Facebook. I am going to start focusing my marketing on Twitter, too, and see if I can start getting more valuable followers.

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    Although controversy seems to be working great for one particular political candidate in the US on Twitter, I agree that it’s useful, engaging content that generally matters. I get so bored over there if there isn’t something interesting shared.

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    These are all great steps to help grow your twitter followers! Use the automation tools. They will save you a countless amount of time. Also make your tweets sound like you actually wrote them. In other words try not to over tweet unless you think your audience will be genuinely interested in the information you are tweeting about. You can also just speed up the entire process and free up time by using a top tier twitter service such as http://growtwitterfollowers.net

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