What Are the Benefits of A+ Product Descriptions?

product description content

If you’ve ever shopped online, you’ve likely seen plenty of great product descriptions and, inevitably, quite a few terrible ones.

Maybe some spoke to you, and maybe some turned you off from a purchase completely, but in a marketplace driven by ecommerce – in the U.S. alone, online shopping represents nearly 8% of total sales – what marketers have to say about a product can hold great influence over a site’s success or failure. Skilled product description writers know their copy directly impacts both conversion rates and a site’s SEO which are both critical.

1. Paint a Mental Picture

In a brick and mortar store, you can hold a product, feel the material between your fingers, and evaluate fit, size, color, and appearance in person.

In an ecommerce setting, on the other hand, product images and descriptions are the only resources shoppers have to make a purchase decision, so a poorly written description isn’t doing anyone any favors.

A good product description exists to paint a mental picture, creating the experience of seeing, feeling, and assessing an object first hand.

Through the use of evocative, illustrative language and tools like buyer personas, marketers can create a written representation of the personal experience online shopping lacks.

2. Build an Emotional Connection

Use of descriptive language is only part of the equation, however. The other half involves creating an emotional connection, inspiring need or want in a consumer.

Describing a little black dress isn’t enough; marketers need to take things one step further, providing a potential buyer with a linguistic adventure detailing what kind of feelings such a dress may offer.

why are A+ product descriptions important?

A dress by itself isn’t necessarily exciting, but imaging the experience of attending a glamorous event in the aforementioned dress, for example, can be the missing piece of the puzzle a shopper needs to click “Add to Cart.”

Psychology tells us that emotional connections are paramount in influencing buyer decisions, making an ability to connect with shoppers is an extremely important tool in content marketing.

3. Provide SEO Benefits

You may be able to craft the best possible product descriptions on earth, but if no one can find your site online, shoppers will still pass you by.

Superb product descriptions can provide SEO benefits in addition to drawing in consumers, elevating your site in the SERPs in order to draw customer attention.

In order to reap the SEO benefits of your product descriptions, fresh, original, and high quality content with an emphasis on the right keywords content is a must.

SEO benefits of A+ product descriptions

Duplicate content and keyword stuffing can only hurt you, so playing by Google’s rules while still crafting compelling, creative content can help you create product descriptions that hit the mark every time.

Are your product descriptions worthy of an A+, or are you still struggling to nail a 4.0?

Tell me in the comments what you do to write product descriptions that wow!

Rachel Elle

Article by

Rachel has spent her whole whole life writing. In addition to academic pursuits throughout her education, Rachel holds a Bachelor of Arts in English with a concentration in creative writing and a Master of Accounting. She excels in in business writing, including accounting, marketing, finance, investments, and taxation.

Powered by Crowd Content image

Content Creation for Your Blog

Learn more
Image showing a writer on work
Writers Hub

5 Best Practices for Building Your Writing Website

Continue reading

benefits of content audit
Content Marketing

What Is a Content Audit and How Can it Help Me?

Continue reading

0 thoughts on “What Are the Benefits of A+ Product Descriptions?”

  • Avatar

    Great post. I find that clients sometimes realize the importance of product descriptions, but they don’t always realize how much skill writing a compelling description takes. Just because they’re short doesn’t mean product descriptions are easy to write. They’re an artform, just like any other writing that moves the reader.

    • Avatar
      auntieemily says:

      I agree. And really, they are getting so much help from the product description without spending a lot of money on it.

      • Avatar

        Because product descriptions are short and so important, I typically ask for a high per-word rate if priced by the word.

        • Avatar
          Rachel Elle says:

          That’s a great idea when soliciting independent work. I normally write product descriptions solely to get my TAT up, but those short ones are frustrating. 40 to 50 words isn’t really enough to sell much of anything.

        • Avatar
          Georgia Potts says:

          I agree. It can take a lot of research and imagination to come up with even a short description. I won’t do them for low rates.

          • Avatar
            Bethany A. says:

            Yes, so true. It’s hard to fit all that you want to say into a few sentences. If the client wants a really good description, then they have to understand that it takes time. You need to consider what to say so that you can get all of the facts and emotion into the description without making it too long, and that makes it just as hard as any longer piece that you write.

    • Avatar
      Doe Richard says:

      Yeah, it takes efforts to produce effective product descriptions that can influence purchasing decisions. But as a writer, I wonder why many clients don’t consider color an integral part of a product description unless there’s a functional benefit to it. For instance, consider these phrases as parts of separate product descriptions: “a red sedan,” “a black sedan,” and just “a sedan.” Do these three phrases provide the same level of visualization from the perspective of a potential buyer; in which case, there would be no need to include color in a PD? Or is the mention of color in a PD going to influence a buyer’s final choice?

      • Avatar

        In my experience, clients who don’t want colors mentioned intend to use the same description across multiple units that have different colors. It’s just for accuracy and efficiency.

        When I’ve worked with clients who wanted me to use colors (which I think does create a more specific, unique and authoritative product description), they’ve had me use something like “[COLOR]”. Then, a program uses a database to insert the proper color for each product. That way, they can use the same product description multiple times.

  • Avatar
    Georgia Potts says:

    What I’ve always found helpful is to write benefit statements and help buyers really see how they will benefit from using it. What do they get out of it? How will it make their day better?

    I’m also really surprised to see that online shopping is only 8% of sales. I buy practically everything online, even some of our groceries (you can’t beat the prices of non-perishables on Amazon). Are people really still running from store to store? Do they not know about Prime?

    • Avatar
      Rachel Elle says:

      I was surprised about that too, honestly. I live in an area with Prime Now, so I can shop for perishable groceries through local stores (and basically anything else on Prime through Amazon) and have it all at my door within two hours. It’s amazing. I just ordered a bunch of groceries last night and didn’t have to leave my apartment, and all without a delivery charge.

      With the way online shopping is becoming faster and easier, I see product descriptions becoming even more important. Ecommerce continues to ramp, and the images, video, and written content sites provide to shoppers has to be able to rival a physical shopping experience.

      • Avatar
        Georgia Potts says:

        Prime Now sounds amazing. I think cars will fly before we get that where I live, but Walmart is doing something sort of similar. You can buy all of your groceries online and then go to one of the pickup centers that they’re putting all over the place. They have your order there and they load it into your car. I haven’t tried that yet, but apparently it’s really taking off.

        • Avatar
          Rachel Elle says:

          I live in Manhattan, so there are lots of workarounds to normal shopping here. Basically everything can be delivered, and mostly within a few hours at most. Product descriptions are pretty important in a place like this!

          • Avatar

            Rachel, my family members are about to have their first baby. They live in a walk-up in Brooklyn and both have full-time jobs. Buying baby supplies online and having things delivered will make their lives easier than it was for my parents in 1950’s Brooklyn!

          • Avatar
            Rachel Elle says:

            So much easier! I don’t how people functioned before delivery everything. Although maybe we’re just lazier now… The effort of trying to get from the 33rd floor to the lobby is often more than I want to deal with most days.

          • Avatar

            Delivery is awesome. Way back, people used to get ice delivered, milk delivered, meat delivered…..we aren’t lazier, we are just as efficient.

          • Avatar
            Rachel Elle says:

            I work in corporate finance, and my husband is in his first year of medical residency. Writing is more of a fun hobby for me.

        • Avatar

          That was a nightmare at a local store where I am. Although they had the order ready, you had to wait in line at the photo booth (of all places) to get your order. It took just as long to wait for other customers’ orders to be taken care of as it would have to go and get the items yourself.

          • Avatar

            I’ve had the same experience. The stores need to get their act together and have online orders ready within a very few minutes.

          • Avatar
            Earl Dotson says:

            But if they do that, they’ll have to admit online shopping is moving in on their territory. Most of them would probably rather continue to live in denial.

        • Avatar
          Rachel Elle says:

          I wonder how long it will be before all stores switch to a focus, at least partially, on online shopping, and how small businesses will be able to keep up.

      • Avatar
        auntieemily says:

        I had not heard of Prime Now before – sounds awesome! Will probably be a long time before it comes to a small town like mine, but still… 🙂

        • Avatar
          Rachel Elle says:

          It’s totally awesome. And it has tons of competitors. There are dozens of delivery services for basically anything in this city (and I’m sure other major metro areas around the world) and it really takes online shopping – and thus product descriptions! – to a whole new level.

        • Avatar
          Earl Dotson says:

          My wife loves Amazon Prime because she can get items delivered without having to spend a minimum amount. I love it because of the movies and TV shows it offers.

          • Avatar

            Amazon Prime is really great for those who live in remote areas and can’t always drive the necessary distances to find decent shopping.

    • Avatar

      Me too, very surprised that online sales only comprise 8% of sales. That slice must be growing very fast, though, right?

      • Avatar

        It’s growing, but likely faster in some sectors — and possibly sectors with lower-priced products — than others.

        • Avatar
          Bethany A. says:

          It’s amazing to me that people don’t shop online more often than they do. I recently was looking for a desk chair and I went to several stores in my town before deciding that Amazon was the best place to go to. There just aren’t the deals, or the quantity of products, available in store as there are online.

          • Avatar
            Rachel Elle says:

            We’ve done so much shopping that way while furnishing our new place. I don’t know where to shop for microwave carts but Amazon sure made that quest easy.

    • Avatar

      You might buy personal goods online, but I think those figures include things like cars — and it takes a lot of spaghetti to equal the price of one car!

      • Avatar
        Rachel Elle says:

        That’s a good point, Rob. I’d definitely never purchase a car without seeing it in person first, but a great online product description during the research process would still come in handy!

      • Avatar
        Georgia Potts says:

        A lot of people buy cars online. My husband actually bought a car online. eBay has an enormous car section that has been popular for years.

        • Avatar
          Rachel Elle says:

          Oh, people definitely do it. Personally, I’m a car idiot. I need the security of a dealer to prevent me from making a massive mistake.

          • Avatar
            Earl Dotson says:

            This is the first time I’ve ever heard of a car dealer described as a trustworthy figure.

        • Avatar

          Quite a lot do, but the percentage of people that actually click “buy” for a car as compared to those that purchase it in person is still fairly small, I think.

        • Avatar

          I’m so clueless when it comes to buying cars. I purchase used camera equipment on eBay, and I’ve had a ton of success. Stuff that would cost me way more money retail has been great from eBay, used.

    • Avatar

      Writing about the benefits of a product is smart.
      And I know…. I buy pretty much everyone online, too! I much prefer it to shopping in store.

        • Avatar

          I prefer shopping online largely because of the convenience of it. I enjoy browsing for clothing while sitting on my couch and not having to make a decision on whether or not I actually want to buy the pieces that I am looking for until later. When I’m in store, I tend to feel more rushed. I buy a lot of different products online, from clothing to furniture to food, but groceries are the one thing that I don’t mind buying in store.

          • Avatar
            Rachel Elle says:

            Plus it’s so easy to add things to your cart without a commitment. When you pick things out at an actual store, there’s a subtle pressure to actually try them on or make a purchase, and walking out empty handed can feel awkward. I feel no shame abandoning a cart online, and sometimes it even earns me a promo code a few days later.

          • Avatar

            So true. And I love all of the deals that can be scored when shopping online, too! There are so many more options than in store.

          • Avatar
            Rachel Elle says:

            Coupon codes are my favorite. If you forget a paper coupon at home, you’re out of luck, but with sites like RetailMeNot, there’s always a bargain to be had when shopping online.

          • Avatar
            Rachel Elle says:

            I’m personally a big fan of free shipping codes. I’m much more likely to buy if I don’t have to pay for my purchase to get to me!

          • Avatar

            That’s an interesting article. Since I don’t have Amazon Prime, I just add staples like dishwasher soap or shampoo to my cart until the total reaches the free shipping threshold. I only buy shoes online from a retailer that offers free return shipping.

          • Avatar

            Sometimes you can do a sort of triple-dipping savings strategy online, by first going to the retailer’s site through a rebate site such as Ebates. Second, enroll in the retailer’s loyalty points program, and apply earned points to your purchase. Third, look at Retailmenot and apply any discount codes.

          • Avatar

            Yes, it’s pretty easy to get into the routine of always checking for these savings and applying them. After coupons, loyalty points and rebates, you’re sometimes paying only 50% of the store’s online price.

          • Avatar
            Georgia Potts says:

            You can use that app in stores as well sometimes. I have used it at Kohl’s a few times now.

          • Avatar

            I often place items that I may want to choose in the “Save for later” bin or the Wish List on Amazon. Then, over the next day or two, when I’m done with my research, I’ll pop the best choice into my cart and buy it.

          • Avatar
            Rachel Elle says:

            I do that, too. Good way to keep tabs on potential purchases.

            Well, that and things I can’t afford…

          • Avatar

            Very true. When shopping online, the shopper feels that they can always come back and re-read the product description and the specs later. So, the well-written product description often has two or more chances to win the customer over.

          • Avatar
            Bethany A. says:

            Yes. And overall, a good product description can convince someone to buy a product in a whole different way than when someone goes out to a store and just sees the product without reading a description of it.

          • Avatar
            Rachel Elle says:

            Very true. Sometimes, a description captures functionality in a way a casual shopper may otherwise never have noticed!

          • Avatar

            Agreed. Feeling rushed in the store is really a problem. At least when you’re reading an online product description, you don’t have a salesperson hovering behind you, saying “That color would look good on you.”

          • Avatar
            Bethany A. says:

            Yes, it can be so uncomfortable to be in a store with the staff watching your every move. I don’t shop at too many smaller stores because of this. As long as a product description is accurate and there is a good photo of the product up on the site, I see nothing wrong with doing most of my shopping online.

          • Avatar

            I had an issue with glasses once. I bought a pair online (had my prescription from a doctor). Although the site listed the width of the frame, I didn’t know what width was right for me. The pair I selected was small. Now I know what width to get, though.

          • Avatar
            Bethany A. says:

            Not knowing exactly what you are getting is the one thing about online shopping that can be frustrating. And that is why good product descriptions are so needed.

          • Avatar
            Rachel Elle says:

            Too true! A great description will always sell products faster, and a great writer can make even awful items sound amazing.

          • Avatar
            Rachel Elle says:

            There are sites that handle that now, letting you virtually try on glasses from home. Technology is so cool.

          • Avatar

            I’ve bought four pairs of glasses online in the last couple of months. It’s kind of exciting to be able to afford two pairs of glasses, and two pairs of sunglasses because of the deep discounts online. I uploaded a picture to see how the glasses would look, and oddly, all four pairs worked. What shocks me, is how cheap online companies can make glasses, while traditional retailers are charging five times as much. While I’d love to support local, it’s a no brainer for me.

          • Avatar

            I cannot stand the hovering salespeople. It seems as if they’re either breathing down your neck or simply nonexistent when you actually want or need them. For me, online shopping means no pesky salespeople, and I love it.

          • Avatar

            I like to read reviews of more expensive products I’m going to buy. Although some make writing funny, outrageous reviews on Amazon a part-time career (kidding), you can get a good feel for a product by reading reviews from people who are actually using the product. I don’t bother if it is something small, but when I’m spending a good chunk of money I read the reviews. By the way, I think my profile cartoon looks like one of our potential US Presidents.

          • Avatar

            Me too. I read so many reviews of flat-screen TVs before buying my TV. The reviews helped to back up the statements in the product descriptions.

          • Avatar
            Rachel Elle says:

            That’s a good point, Linnea. If a customer is interested in a project but isn’t ready to commit to a purchase, a great product description may be the deciding factor.

        • Avatar
          Georgia Potts says:

          I like the convenience of it as well. I also like the prices I can get online. I really don’t have much time to go to stores, and when you do, you pay full retail plus sales tax. I save money and time by buying online, and I get a far bigger selection as well. I don’t live in a huge city, so the selection in local stores isn’t always what I want it to be. You can’t beat shopping on Amazon if you have Prime- great prices, fast shipping, no sales tax and no shipping cost.

          • Avatar

            I also enjoy many of the benefits that online shopping affords. If possible, though, I appreciate the ethical advantages of purchasing from a local retailer that I know treats their employees and customers well.

          • Avatar

            Good for you, Rob. I do feel that we should support local shops when possible, especially if we know that they’re good to their employees.

          • Avatar

            I’m not personally in favor of local over national or international, but it’s easier to know whether a local company is good than it is to find out the many dynamics of a larger corporation.

          • Avatar
            Rachel Elle says:

            It can sometimes go the other way, though. Larger companies sometimes make their crappy exploits known. Walmart, for example. It’s easy to know to hate them.

          • Avatar
            Bethany A. says:

            Supporting local shops is a great idea, but I just find it to be more expensive and less convenient than shopping online.

          • Avatar

            I have a two-year-old, so it gives her and my wife an excuse to go out. It is less convenient, though.

            As for the price, we get plenty of things on Amazon and from Walmart. If it’s just a little more, though, we try to buy local. There’s also a few specific stores we buy local from, like one particular used book store, because the owners have connections and knowledge that also has value.

        • Avatar
          Rachel Elle says:

          It’s just so freaking easy. I grocery shop online now and while it’s a little more limiting, it’s still nice to place an order and have it shop up in a few hours without requiring you to actually leave home. So convenient!

          • Avatar

            I’ve always been heasitant to grocery shop online, because I don’t trust that the person gathering the items together knows how to or will take the effort to pick out the best produce available.

          • Avatar
            Rachel Elle says:

            That’s true, and I do often stay away from fruits and vegetables unless its something like bananas or lemons that are obvious and hard to mess up. I usually stick to basics, and supplement with fruit carts and farmers’ market stands and the like. With the grocery store I use with Prime Now, your shopper will actually text you with questions if anything comes up.

          • Avatar
            Rachel Elle says:

            It’s very handy, especially if the store is out of something and you have a substitute in mind.

    • Avatar

      This is a valid point and a great way to product descriptions designed to actually sell the product. Anyone can write a imaginative descriptor, but not everyone can write one that entices the customer to make a purchase. That is after all the best thing a product description could do.

      • Avatar

        If people can’t write product descriptions that move the reader toward a purchase, then perhaps they’re better suited for another type of writing. That’s the purpose of a product description.

        • Avatar
          Earl Dotson says:

          And if they can’t tell what a production description is supposed to do just from the name, their problems probably go deeper than writing.

    • Avatar

      I agree, benefit statements are (in my opinion) the way to go!
      Only 8% is surprising to me as well. I obviously buy perishable food items in the grocery store, but I’ve been an Amazon Prime member for years and have never regretted it.

    • Avatar

      I found 8% for online sales surprising. I really thought it would be hire! Even if you are not actually purchasing online I am fairly confident that people would now do their research online and be reading through troves of product descriptions before they actually go to the store and purchase whatever product it is they desired. Or is it just me?

    • Avatar

      I find those statistics hard to believe ! My mother has been shopping online since 2004, so perhaps I have normalized the idea of online shopping. Now that I think about it, I remember wondering why she didn’t just go to the store ! I assumed in today’s economy that online shopping would be at least 25%+ of sales.

  • Avatar

    I use action verbs when writing a product description, including words like “impress”, “complement”, “dress up”, “update”, “create”, etc. It’s important to state how the product’s features are a benefit, as in “durable polyester fabric is easy to wipe clean.” You want to point out benefits that the customer may not think of when he first sees the product image.

    • Avatar

      Great tips ! I will keep this front and forward next time I write a product description. I usually spend more time trying to sell the product vs. focusing on its benefits too the consumer. Perhaps this is the missing variable I before couldn’t see from my own, terrible product reviews. 🙂

  • Avatar
    auntieemily says:

    I think that the emotional connection part of this is so important. I am not a fan of product descriptions that share simply the facts.

    • Avatar
      Christine Birch says:

      Absolutely true. Especially when shopping online, which is already more impersonal than in-store, that emotional grab is even more important.

        • Avatar
          Rachel Elle says:

          It is to me. I want a product description to paint me a word picture and really appeal to me as a buyer. I’ll routinely consider products and move on simply because I’m not getting enough information. If I’m going to order an expensive purse, I want you to tell me all about why I need this purse and what it can do for me. Don’t leave it to dimensions and material and move on; you need to rival the experience of actually putting the purse in my hands.

          • Avatar

            Well said. A good product description has to make the shopper see why this product is exceptional. A skillful writer can make the item stand out from the field of similar products.

          • Avatar

            Yes, Rachel. But is that product description that grabs and tugs at your emotions even more important when selling online, as opposed to in a brick-and-mortar setting? Or, is it equally important in both settings?

            In other words, does the tactile nature of a brick-and-mortar setting make the product description just a little less important?

  • Avatar
    Christine Birch says:

    “…providing a potential buyer with a linguistic adventure detailing what kind of feelings such a dress may offer.” Well said! The imaginative and entertaining descriptions always grab my attention.

    • Avatar

      Exactly. If the product description gets me picturing myself relaxing on that sofa, or entertaining friends around that table, then I am 90% sold already.

  • Avatar
    Doe Richard says:

    In fact, various studies have shown that emotions can have a bigger influence on a purchasing decision than functional or technical details. But as a marketer, I’d suggest a healthy balance between creating an emotional connection and briefly explaining main product benefits. There still are smart buyers that will decide based on rationalization and analysis.

    • Avatar
      Earl Dotson says:

      As writers we should aspire to never write anything that’s boring, whether it’s SEO descriptions or something completely different.

  • Avatar

    I enjoy writing product descriptions, and what I like to do when writing them is to think about who will be buying the product. What are they looking for in the item? If it’s a little black dress, then would it be a young woman going on a date who is looking to buy it? It’s fun to think about that, and then to write the product description with the potential buyers in mind.

    • Avatar

      I like writing product descriptions, too. It’s fun to give the shopper a moment of imagining how well the product will complement her personal style.

  • Avatar

    These are tips that will serve great value for those of us writing product descriptions. Creating descriptions that evoke emotions and paint a picture of the quality and attributes of the product is key to success and to satisfying clients.

    • Avatar
      Rachel Elle says:

      I’m glad you found them helpful! So few companies realize how ineffective their descriptions truly are.

  • Avatar

    I’ve written hundreds of product descriptions over the years, and this post makes it clear to me what I’ve been trying to do all along. Even though the descriptions tend to be short, it’s still a rewarding way to earn money as a writer and an art all of its own.

    • Avatar
      Earl Dotson says:

      Out of all the product descriptions you’ve written, what are some of your favorites? You’re absolutely right that writing descriptions is an art in itself.

      • Avatar

        Ugh…well, for me some of my LEAST favorite are for online sex toy catalogs. I stay away from those as much as possible. I write a lot of product descriptions for office products. While boring, they are easy and they pay well.

        • Avatar
          Earl Dotson says:

          Personally, I would much rather write product descriptions for office products than sex toys. Was it uncomfortable for you when you began writing about sex toys? If so, has it gotten easier?

      • Avatar

        Some of my favorites were product descriptions of outdoor furniture, where I created a mental picture of luxurious summer relaxation. My other faves were descriptions of shower curtains and desks.

        • Avatar
          Earl Dotson says:

          What did you like about writing descriptions of shower curtains and desks? Neither one of those products screams “fun” to me.

          • Avatar

            The shower curtain product descriptions were fun to write because they were truly pretty. I love artistic prints and colorful fabrics, so I could write from my genuine feelings. Suggesting uses for the desks was easy.

    • Avatar

      Yes, an art all of its own is right! Frequently, the client has a set of rules for product description writers. Some have a list of forbidden words, a requirement that you must use the present tense, permissible action verbs, etc. It’s a challenge to keep this all in mind while writing effective product descriptions.

  • Avatar
    Quinn Evans says:

    Seeing as I write product descriptions (and have done so for soooo many years), it’s good to see what people want. There’s nothing more awesome than running into someone who sends you an interesting product and seeing that you wrote the description!

  • Avatar

    “A good product description exists to paint a mental picture, creating the experience of seeing, feeling, and assessing an object first hand.”
    An excellent point, and a very good article! Product descriptions and product reviews are really what influence me when I’m shopping online.

  • Avatar

    This is a great post Rachel! I agree, ecommerce descriptions are the only thing you have to make that buying decision. Let’s face it, online products are not tangible (until you receive them)..so you CAN’T touch them, hold them, smell them, feel them, etc. You have to rely on what others say about the product and of course the product description itself. Clearly tells you why an A+ product description is so important. It’s kind of like your first impression only.

  • Avatar
    Charlie Parker says:

    When writing product descriptions I try to differentiate the voice of the seller from that of their competitors. The shorter the product description, the harder this is to do but it’s great when the brand voice shines through 100% of the content.

  • Avatar

    I am struggling to pull a 2.0 in product description ! It seems so simple, yet every time I write one, there is always a variable missing that I just don’t see ! I am a perfectionist, so the idea that a a product description actually has a complex solution hurts me. 🙁 Thanks for the insight though, hopefully I can apply this knowledge to create better descriptions !

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>