Most folks who operate a website today are savvy enough to appreciate the value of focusing on creating quality on-page content as part of their SEO efforts, but it’s also important for site operators to utilize tools that can help their sites rank better in search engine results pages.
Here are three SEO content tools that you may want to consider adding to your arsenal.
1. Yoast
Yoast is a plug-in for the wildly popular WordPress blogging platform. The Yoast SEO plug-in for WordPress is designed to rearrange the elements on pages that are produced by WordPress in order to make them as appealing as possible to the major search engine bots.
Yoast automates many of the most basic elements of on-page formatting for SEO.
For example, it trims out superfluous words from permalink URLs, such as “the” and “on,” in order to produce a URL that’s more search engine-friendly. Users can also access options that permit the plug-in to re-write page titles in a more SEO-friendly fashion.
2. Moz Plug-in for Chrome
The Moz Plug-in for Chrome provides you with access to a wide range of data about how your site’s SEO campaigns are performing.
With Google becoming increasingly unwilling to divulge information about SEO success, such as PageRank, it’s important for website owners to have SEO content tools that provide a quick read on how their SEO efforts are doing.
Moz offers information regarding what sites are linking back to your site. You can also quickly find social media metrics, such as information regarding how many people have mentioned a particular page on Twitter, Facebook or elsewhere.
Moz also allows you to browse through competitors’ pages and check out how their SEO campaigns are performing.
3. Google Trends
When people on the web want the first word on what’s popular right now, many of them turn to Google Trends.
Google provides information about what has been popular in search both recently and in the past. Google Trends also delivers analysis about what search terms have been popular in different regions.
This type of data can be helpful as you try to narrow down the topics and keywords that you should be targeting through your sites’ SEO campaigns.
