Rick Leach | Posted on
16 minute read
In a cubicle not far from you, a content marketing guru sits hunched over analytics dashboards, looking like a modern-day Indiana Jones trying to decipher ancient hieroglyphs. The endless parade of numbers and charts would make even a seasoned accountant’s eyes glaze over, but our hero decodes the secret language of clicks, impressions, and conversions […]
Carlos Meza | Posted on
14 minute read
Crafting a compelling blog post from scratch is like trying to invent a new recipe off the top of your head. Throwing words at a page and hoping for the best won’t engage readers or help your content rank on search engines, so what’s the answer? Enter blog post templates. In this guide, we explain […]
Carlos Meza | Posted on
9 minute read
AI is the biggest game-changer for content marketing since Google Analytics came onto the scene in ’05. From simplifying tedious tasks to crafting targeted content, AI tools promise to streamline, innovate, and enhance. But, amidst the hype and noise, there’s a burning question: Can Google, the digital gatekeeper, tell if content is created by steel […]
Rick Leach | Posted on
18 minute read
When the first artificial intelligence program in the United States emerged in 1952, it’s likely that its creator, Arthur Samuel, had no idea AI would one day be as pervasive as it’s become in the 21st century. But the soaring popularity of AI content creation tools underscores our collective desire for smarter, more streamlined ways to drive […]
Rick Leach | Posted on
12 minute read
Let’s face it: Creating and publishing outstanding content on your own is next to impossible. Thankfully, most businesses use a team — but with teams comes scale, and with scale comes bottlenecks, inefficiencies, and ineffectiveness. Gone are the days of just winging it. Today’s cluttered blog landscape and the developing metaverse of tech and talk […]
Rick Leach | Posted on
14 minute read
Your customers are here, there, and everywhere, scrolling social media, searching Google, and shopping on mobile apps. As a marketer, you have more opportunities than ever to engage audiences, but the trick is to deliver your messages on the content distribution channels they most frequently use. This guide offers clarity around the content channels you […]
Carlos Meza | Posted on
14 minute read
As a digital marketer, you’ve whipped your website into shape — you’ve published great content, ranked well for keywords, and driven quality traffic to your site. But you also know your website hasn’t achieved its full potential for capturing leads. Enter the content gap analysis. Designed to find weaknesses in your strategy, an SEO content […]
Carlos Meza | Posted on
12 minute read
Does AI content rank in Google? Or could you torpedo consumer trust and your business’s future by taking advantage of one of the hottest tools on the internet? When ChatGPT burst into public consciousness in late November 2022, the tech seemed to draw a line in the virtual sand, separating the earlier times of content from […]
Nizam Uddin | Posted on
6 minute read
What Is Website Authority? Website authority is a measure of the overall strength of your site or domain. Strong sites tend to show up higher in the search results and have traits that include, but certainly aren’t limited to: Many SEO companies and other sites offer ways to measure website authority. You can use a […]
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