How to Write Engaging SEO Content

As the Internet grows up, so do SEO content writing services – gone are the days of ‘keyword stuffing’ and illegible, gibberish-filled articles.

Top search engines like Google, Bing and Yahoo! all reward high-quality content with higher SERP rankings, and more importantly, your readers demand valuable, engaging content.

Jeff Bullas states that content publishers have four “media category choices for creating engaging content”; text (copy), images, audio and video. Here’s how you can write search engine optimized content that captivates your audience:

Research Your Keywords

To create captivating SEO content, you need to know what your audience is searching for. Keyword research tools like Google’s AdWords Keyword Planner provide invaluable information about your target market.

According to, “Ranking for the “right” keywords can make or break your website”.

Write Simple, Solution-Focused Content

Today’s web users rarely read – they ‘skim’, looking for valuable, engaging content that delivers quick, practical solutions. This is where many ‘traditional’ writers fall down; while a 3000-word essay might have earned top marks in a high school English class, that same lengthy, narrative style falls flat on the web.

Need help? Outsource your writing to a credible SEO content writing service.

Be Empathetic

Jerod Morris of Copyblogger explains how empathy is an important component of every successful content marketing campaign, even one that’s focused on SEO.

Start The Conversation

Truly engaging SEO content isn’t a set-it-and-forget-it product, it’s a powerful conversation-starter. Once you’ve published your SEO blog post, article or web page, be prepared to promote your content through social media channels, backlinks and real-time social engagement.

Your audience wants to feel connected with you and your brand – simply publishing great content is only half of the equation.

Writing truly engaging SEO content is a combination of science and emotions; you need to captivate your audience with empathy, solve real-world problems and target the keywords that they are searching for right now.


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Drew Davis is a full-time professional copywriter who crafts web-optimised newsletters, blogs, product descriptions, press releases and articles. Drew has a solid track record of producing content that is engaging, meaningful and accessible. She translates complex ideas and concepts into scannable, sharable copy that delivers real results for her clients.

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