Visual Content Marketing: Six Options to Consider

Visual Content Is Key

Having great content sprinkled with the right amount of keywords and phrases to optimize your ranking on search engines is a good start. However, great content is likely to be lost on your target audience if you fail to make it visually appealing too.

When considering incorporating elements of visual content marketing for your blog, emails, website or social media platforms, there are six basic visual options to consider:

1. Infographics

Inforgraphics are meant to present information in a way that is both informative and easy to digest. This is a good way to present stats that would otherwise come across as dry within your content. Use short blurbs of information with graphics that illustrate your point. Infographics usually contain bar graphs, pie charts, arrows, and other eye-catching visuals.

2. Memes

Memes are humorous graphics that can quickly go viral. While this is a good thing, you still want to keep it relevant. It is not going to do your business any good if everybody is talking about a humorous graphic that has nothing at all to do with your business. Memes work best if you highlight one of your selling points in a way that attracts the attention of your target audience.

3. Graphs and Charts

Charts and graphs are another way to present information that would otherwise take up space in your text. If you are going to use graphs and charts, mix it up and use different colors to clearly drive your point home. Use simple headlines and labels to make it clear what point it is you are trying to convey since casual readers aren’t likely to read a tiny blurb of text at the bottom of your chart to see what you are trying to illustrate.

4. Video

Videos, especially “how-to” videos, are effective for demonstrating how your products can be used and what problems your products or services can solve. As a general rule, you want to keep videos down to under five minutes. The good thing about visual content is that it can often stand on its own when it is shared and re-posted by customers in other platforms.

5. Slides

Sometimes you want to get more detailed, but it is hard to do that in content that is supposed to be divided into short, digestible paragraphs for maximum effectiveness. One solution is to use slides to present some of your more detailed information in a way that is easily accessible yet entirely optional. This allows casual readers to skim your content and more invested readers to click the slideshow.

6. Photos

Photos can be easily posted by you or provided by your customers. On your blog, for instance, you can request photos to engage your followers. Something like “fun ways to use our product” usually generates plenty of photos you can post throughout your content or in a special section of your website or blog. Don’t forget to add captions to add some SEO appeal.

To effectively incorporate visual content into your marketing, determine what works best for the message you are trying to convey. It is easy to get carried away with visuals. Find the right balance so that your visual content enhances and not overshadows your overall content. Experiment and make adjustments as necessary until you get the desired results.


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Jennifer is a writer at Crowd Content and creates content for several marketing related blogs. To work with Jennifer and other great freelance writers, create a free client account at Crowd Content today!

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