Content writing is an art form.
It takes a lot of time and patience to make sure your content is perfect before posting it online. Even the most skilled content writers need to take time to ensure each piece of content they write is ready to publish.
Without content, people would have nothing to read on your website and the search engines wouldn’t have any organic keywords to locate. This is why it is so important that everything is done just right to make sure your content helps propel your business forward. To help you along the way, here are a few mistakes you need to avoid.
Not Relating to Your Audience
You might be surprised at how many people don’t understand and relate to their audience. Think about the people you want to read your content and visit your website. Then, develop a strategy around them. Knowing who your audience is will help you develop a sound content marketing strategy. For example, if you own an HVAC company, you want to create content that someone is going to read when their system starts acting up on them.
If you create content that doesn’t solve the needs of the customer, it isn’t going to get read. In turn, you end up losing visitors and potential customers. Get in tune with your audience right from the beginning. When you know how to address your audience, you can create content that is engaging and informative.
One of the best examples of a brand that relates to their audience is Denny’s. They know who their customers are and what they are interested in. You aren’t going to see a Denny’s advertisement with a bunch of people in suits, wearing Rolex watches or driving fancy cars. Their ads are targeted toward the typical middle-class family who wants a place to enjoy dining out with their loved ones at an affordable price.
Omitting the About Us Page
Oftentimes, people end up forgoing the about us page in their effort to get their website online. It doesn’t matter what type of business you have. Readers want to know what it is that you have to offer them and who you are. Include information about how your company got started, how long you have been in business, your employees and what you have to offer customers.
The more information you can include here, the better it is going to be for your customers. This page establishes that you can be trusted and helps form a personal connection with the reader. Think about potential questions the reader might have and try to answer them here.
Ignoring the Power of Videos
Oftentimes, people assume that content has to be written. They overlook just how powerful video marketing can be. With 500 million people watching videos on Facebook each day, it makes sense that you should get in on the action. Simple video ads could end up attracting quite a few visitors to your site, plus it helps put a face to your brand and gives people something they can relate to on a regular basis.
By going through the tips above, you can save yourself a lot of stress and hassle in creating your new blog. It takes time to get things going, but it will all be worth it in the end.
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