Content marketing had a quite turbulent year in 2014, filled with plenty of highs and lows. Online writing services have also been both benefited from and been a victim of this roller coaster ride.
Now that 2015 is here, it is a good time to look back at 2014 and analyze what website content writing services did in 2014 and what that means for 2015.
End of Free For All Content
With the shut down of the Yahoo Contributor Network, there basically aren’t any more online publishing websites that allow writers to get paid for undirected content. This hurt some writers initially, but it also means that there is less content clogging the internet, which benefits website content overall.
Panda 4.1 Update
Google’s Panda 4.1 update rocked the content marketing world. Keyword density went from being absolutely critical one day to potentially detrimental the next day. Search engine rankings and page hits fluctuated wildly, with some content seeing massive drops while other content improved astronomically. Writing websites adapted by focusing less on keywords and more on quality content. The overall result was simply better output from content writers at every level.
Social media has been around for decades, but 2014 saw significant changes in how content publishing services approached it. Instead of treating social media like just another website, content writing strategies developed that were customized to specific social media platforms. This trend will definitely continue into 2015, with video content almost assuredly becoming an option on many website writing services, since 85% of internet users visit YouTube every month.
Content Marketing Won Advertising War
The greatest accomplishment of website content writing services in 2014 was winning the advertising war. Content marketing was the highest advertising priority of businesses in 2014. This is both an acknowledgment of the degree to which the internet has become a part of everyday life and the high quality of the content these writing services produced in 2014.
Superior standards were a priority in 2014 and should definitely remain a priority in 2015 if these writing services want to continue to be in such high demand.