Behavioral Analytics: Go Beyond Basic Marketing Metrics

Key Topics:

  • Intro to behavioural analytics & Microsoft Clarity
  • Why behavioural analytics is crucial for marketers
  • How to utilize behavioural analytics to improve conversions
  • Proven success stories
  • New features in MS Clarity



Ravi Theja Yada
Principal Program Manager @ Microsoft

Ravi Theja Yada is a Principal Program Manager at Microsoft. With almost a decade of experience in Web, Search and AI, Ravi leads a team to democratize behavioral analytics with Microsoft Clarity. Previously, he had pioneered image-based search (visual search) experiences across mobile, web and desktop at Microsoft and brought SOTA Computer Vision models to the market. Ravi is a strong believer in being a well-rounded product manager working across the stack from user experience, infrastructure, ML/AI, and GTM/Marketing to bring products to market. Ravi studied Computer Engineering at University of Illinois Urbana-Champaign.

Nizam Uddin

Nizam Uddin
Head of Growth @ Crowd Content

Nizam is a driven and result-oriented marketing leader with over 11 years of marketing experience. He has a proven track record of delivering results through SEM and SEO and specializes in technical SEO, conversion rate optimization, and on-page tactics. Nizam led an SEM agency division before joining Crowd Content.