- Intro to behavioural analytics & Microsoft Clarity
- Why behavioural analytics is crucial for marketers
- How to utilize behavioural analytics to improve conversions
- Proven success stories
- New features in MS Clarity
Ravi Theja Yada
Principal Program Manager @ Microsoft
Ravi Theja Yada is a Principal Program Manager at Microsoft. With almost a decade of experience in Web, Search and AI, Ravi leads a team to democratize behavioral analytics with Microsoft Clarity. Previously, he had pioneered image-based search (visual search) experiences across mobile, web and desktop at Microsoft and brought SOTA Computer Vision models to the market. Ravi is a strong believer in being a well-rounded product manager working across the stack from user experience, infrastructure, ML/AI, and GTM/Marketing to bring products to market. Ravi studied Computer Engineering at University of Illinois Urbana-Champaign.
Head of Growth @ Crowd Content
Nizam is a driven and result-oriented marketing leader with over 11 years of marketing experience. He has a proven track record of delivering results through SEM and SEO and specializes in technical SEO, conversion rate optimization, and on-page tactics. Nizam led an SEM agency division before joining Crowd Content.