Industry: Commerce Agency
As an Agency that helps grow brands of all sizes and stages, this Commerce Agency works with clients across a wide array of verticals. When the company’s SEO team needed high-quality niche content on subjects ranging from beauty to health and wellness, it turned to Crowd Content for a solution. Recently, we sat down with SEO and Content Marketing Experts from The Agency to discuss the successful partnership. Here’s what they had to say.
The Agency is regularly called on to supply keyword-rich blog posts for clients who are building their brand and need to rank highly on major search engines. However, creating the varied, often specialized, content required to satisfy those clients’ diverse needs, while adhering to a limited budget, proved challenging.
The SEO team realized assigning a single in-house writer to content projects wouldn’t provide the specialization needed to succeed. To do so, they would require access to skilled long-form writers who specialize in these verticals and who could consistently deliver high-quality content, regardless of the topic.
Consequently, The Agency began its search for an outsourced copywriting solution. However, finding the high-quality SEO content they needed wasn’t as easy as they’d hoped. Although their other content platform providers had several writers who met the agency’s stringent standards, it wasn’t enough to deliver the volume of content required. They needed a company that could offer access to a larger pool of qualified writers.
The Agency’s VP of Performance recommended Crowd Content, having used the service before. Hoping to find the high-quality, SEO-rich content it needed, the agency made the switch.
The Agency primarily uses Crowd Content’s copywriting service for blog posts. Through the platform, the team is able to place open casting calls for copywriters who meet their specific needs. These calls go out to Crowd Content’s pool of more than 5,000 professional copywriters, so the agency can easily find the most suitable writers for the job and submit orders directly to them. Moreover, they can repeat this process for each new client they take on.
A Marketing Expert from the Agency notes that they receive great content right away, saving them from having to vet numerous writers. She said they saw it as a good sign for the success of the partnership. Finding the right writers quickly is often a challenge, she points out, particularly with clients that operate in niche verticals. If you get it wrong, you’re wasting money.
Ultimately, The Agency view their relationship with Crowd Content as a true partnership. They aim to balance the copywriters’ expertise with their own SEO knowledge by providing in-depth outlines, so each piece comes out perfect. Overall, the team finds this strategy to be working well.
To date, Crowd Content has already produced 20 to 30 blog posts for many of The Agency’s higher-volume clients. Consequently, the agency has benefited from working with Crowd Content in several crucial areas, including:
By applying content written by Crowd Content writers, The Agency has seen the following results:
|Client||Blog Name||# of Total KWs Ranking||# of Page 1 KWs Ranking||# of Pageviews Since Publish Date|
|Client 1||Blog 1||314||49||951|
|Client 2||Blog 1||44||10||218|
Perhaps most importantly, Crowd Content provides the niche content The Agency needs to keep its clients satisfied, while staying comfortably within its budget. The agency plans to continue this successful partnership and hopes to expand its use of the Crowd Content platform going forward.
Industry: Advertising Services
Artificial intelligence is an up-and-coming player in the content marketing world, but it can’t do everything. Find out how Crowd Content helped an agency meet client needs AI could not.
TRIBBUTE is a boutique digital marketing agency recognizing value for its clients across numerous industries. The team at TRIBBUTE is experienced in data analysis, AI, and paid marketing; however, the agency needs content writers.
When the agency broadened its offerings beyond paid media, it was inevitable that high-quality content needed to be provided at scale for its clients, which is why they turned to Crowd Content’s marketplace solution.
As TRIBBUTE expanded, the team realized it needed a way to offer clients’ copy for products and SEO pages. This was not an internal core competency, nor was it cost-effective for the agency to invest in a dedicated resource to manage this functionality.
To solve this issue, TRIBBUTE tested several options:
The criteria TRIBBUTE had in mind when vetting solutions included:
Crowd Content’s marketplace solution provided seamlessly for all these needs. The customer success manager assigned to TRIBBUTE’s account worked closely with the TRIBBUTE team to build qualified writing teams and set up style guides for its account. TRIBBUTE had not previously worked with style guides and now uses them as a best practice. The CSM also helped them set up bulk order processes to create even more efficiencies.
The TRIBBUTE team also says they were “wowed” by the quality delivered by Crowd Content’s writers, especially for tasks with high levels of technical specificity. TRIBBUTE has e-commerce clients that sell items such as motorcycle helmets and semi-truck parts. The content written by Crowd Content writers for these technical parts and products easily passed quality checks by the clients.
With Crowd Content’s robust writer database and scalable processes, TRIBBUTE can approach growth and client demands more confidently. Our clients have ever-increasing dependencies on the quality of their product feeds and do not have the time to write unique and meaningful content for each product. With Crowd Content, we can easily scale product descriptions and other content requirements for hundreds or thousands of products.
TRIBBUTE has also seen measurable success when using Crowd Content, including higher indexing of client pages in the search engines.
“With paid media and paid search, teams can eventually hit a wall where opportunities for increased performance are slim,” says Konechny. “We can’t grow the campaigns anymore because the traditional opportunities aren’t there. But we found that if we changed the product feed, we could increase performance.”
By applying content written by Crowd Content writers to those product feeds, TRIBBUTE has seen the following results:
Industry: Advertising Services
RYNO Strategic Solutions, a fast-growing digital marketing agency, needed a better way of meeting client turn-around times and quality needs. After considering around two dozen options, RYNO chose Crowd Content, basing its decision on factors including excellent communication and quality and the ability to support fast turn-around times.
Find out more about RYNO’s search for a new content provider below and why it chose to partner with Crowd Content.
RYNO Strategic Solutions is in an exponential growth period, bringing on numerous new clients that require thousands of pages of content a month. The demand for quality content at a fast pace and large scale overwhelmed RYNO’s previous content provider, and the team at RYNO had an aha moment. It realized that it couldn’t and shouldn’t rely on a single provider to cover all its content needs.
What would happen, asked the RYNO team, if the current vendor kept struggling to meet quality and turn-around expectations? What would happen if the single vendor RYNO used went under or had some other issues?
The solution was to bring in at least one more vendor.
RYNO Strategic Solutions started to explore other options. The lead content manager began with Google searches to identify 20 to 25 potential content vendors. Some of these solutions didn’t have the option to contact sales associates on their websites—you could only start by ordering content. They didn’t make the cut. He reached out to others via email, and only around five companies responded within the first few days. Crowd Content responded within minutes.
It was the excellent communication from the very beginning that made Crowd Content stand out initially.
“The whole team has been an absolute pleasure. I’ve never had a single bad interaction or left a meeting thinking this person didn’t know what they were talking about. It’s always been professional and kind,” says RYNO’s lead content manager.
Extraordinary communication on the part of the entire Crowd Content team wasn’t the only reason RYNO chose it as a vendor. Other reasons included:
RYNO’s content manager also points out that he never felt like Crowd Content was selling him on a solution. Instead, he felt like the entire team was listening to his needs and concerns and then opening a transparent, human-forward dialogue about solutions.
“It makes my job a lot easier not to have to worry about turn-around time,” says RYNO’s content manager. After all, he has to live up to promises made to RYNO’s other teams, which in turn have promises to uphold to clients.
Turnaround time was a huge struggle for RYNO before Crowd Content, but this partnership has alleviated much of that burden. RYNO’s average turnaround time has been 250% faster since partnering with Crowd Content, and their overall percentage of total content outsourced has shifted from 50% to 80%.
RYNO has also seen SEO and other wins due to the high-quality content Crowd Content provides. “Quality impacts so much SEO-wise, it’s critical. We have seen improvements with SEO and conversions with Crowd Content’s content compared with lower-quality content.”
Unique product descriptions are critical to SEO success for e-commerce stores, but they can also be a challenge to create. Discover how Crowd Content helped one company succeed with SEO copy.
Living Spaces is a physical and e-commerce furniture store with hundreds of designs and styles to choose from. It sells living room, dining room and bedroom furniture as well as mattresses, home office pieces, rugs, decor, outdoor living items and furniture for kids and teens.
The team at Living Spaces knew that search engine optimization was essential to bringing people to its e-commerce site and product pages. Find out why this furniture retailer turned to Crowd Content and how the marketplace solution benefited it.
Living Spaces had one in-house SEO writer charged with creating the content required to compete in search engines. But the business needed a lot of content—product descriptions for hundreds of SKUs at a time. It was apparent one writer couldn’t keep up with the scale, so Living Spaces began to search for a partner.
The first content writing service Living Spaces worked with didn’t meet the company’s quality needs and was not a budget-friendly choice. The service charged a monthly fee on top of fees for each piece of content.
Living Spaces began to look elsewhere for a solution. Crowd Content’s pricing structure was competitive, and it met the selection criteria. Living Spaces needed:
After a brief trial, it was obvious Crowd Content did meet all of the requirements. Reasons that Living Spaces quickly settled on Crowd Content included:
Living Spaces experienced a huge increase in the amount of SEO copy it could publish at once, which impacted the whole team and content marketing process positively. Before the Crowd Content solution, category managers at Living Spaces that ordered content sometimes had to wait for copy. With the outsourced content solution, it’s a much faster turn-around time.
This has also led to better performance for product pages. The team can publish hundreds of SEO product descriptions for a category in one day and see quick results for that category.
And compared to other solutions, including the first content company Living Spaces trialed as well as writing all the copy in-house, Crowd Content saves the team a lot of time and money.
Industry: Advertising Services
When seoplus+, an award-winning marketing agency, needed to outsource the creation of niche content that met their high standards, they turned to Crowd Content and never looked back. Recently, Juwairiya Kembo, Content Marketing Coordinator and Team Lead at seoplus+, sat down with us to discuss the agency’s decision to partner with Crowd Content and what made the relationship so successful. Here’s the story of that journey.
As a digital marketing agency, the content department at seoplus+ delivers strategy-driven content to local and global businesses in various sectors. Although the agency is currently growing its team of internal writers to accommodate these needs, it can’t yet meet the high demand for written content, particularly for clients in niche industries, such as health, finance, legal and IT.
To satisfy its clients’ demanding content requirements, the agency needed access to more specialized copywriters. In particular, it needed writers who could deliver high-quality content that aligned with Google E-E-A-T signals and other crucial SEO elements, while still reflecting the unique brand voices of its client businesses.
seoplus+ began its search for a content creation solution. However, the right partner would have to fulfill crucial criteria, such as:
Unfortunately, the path forward wasn’t as clear as the agency had hoped. Looking primarily within its current network for a solution, seoplus+ struggled to find a partner that could meet the high standards it demanded. The team found that most platforms just couldn’t generate concise, compelling content that aligned with their SEO strategy.
Because Crowd Content provides a free trial of its content creation platform, the seoplus+ team could explore the solution’s self-serve side at their leisure. In doing so, they discovered a solution that could handle the rapid turnaround times they needed with an interface that seamlessly integrated all aspects of the content ordering process. Plus, Crowd Content immediately assigned an account manager to seoplus+ to guide and support the agency throughout the process.
Then, seoplus+ tried out Crowd Content’s managed services side, which provides a fully managed content delivery experience. Through this service, a content manager creates a dedicated team of qualified copywriters and editors from the company’s pool of more than 5,000 professionals. Using a project brief provided by seoplus+, which contains detailed guidelines for the order, this team then produces publish-ready content for the client.
Because seoplus+ was pushing a lot of niche long-form content at the time, particularly in the health and IT sectors, the team hoped the platform could provide the time-saving solution they needed. So, the agency met with representatives from Crowd Content, who walked them through the process and explained what they could expect.
It was the solution seoplus+ had been hoping for: a platform with writers at all levels who could pen content in specialty niches while meeting the company’s high standards. The platform had excellent functionality, and the staff provided the open, transparent communication that seoplus+ wanted. According to Kembo, despite an initial learning curve, the platform was easy to work with and the price point aligned with the agency’s budget. Considering the solution a good match, seoplus+ signed on with Crowd Content.
Since the partnership began, seoplus+ has seen impressive results from Crowd Content’s deliverables, particularly with the long-form content that’s the agency’s staple. As demonstrated in the metrics shown below*, the content has successfully generated organic traffic for seoplus+ clients. Over a 1-month period, these pages have enjoyed multiple views with an average viewing time of over a minute. In fact, one page garnered a whopping average page view of more than 6 minutes. By comparison, the average across industries is typically under a minute.
*Data from November 5, 2022, through December 5, 2022
|Post Title||Page Views||Average Time on Page||Entrances|
|Distracted Driving Accidents||10||1.37||2|
|Driving Under Influence (DUI) Accidents||11||1.13||2|
|Public Transport Accidents||16||6.13||3|
|Sports Injury Lawyer||11||2.01||3|
|Long-Term Disability Claim Lawyer||31||3.16||6|
|Swimming Pool Accident Lawyer||4||3.40||1|
But, the impact of the seoplus+/Crowd Content partnership goes well beyond metrics. Kembo notes a multitude of benefits from the relationship, including:
When asked what she would recommend about Crowd Content, Kembo quickly answered, “Everything.”
Ultimately, Crowd Content has made it possible for seoplus+ to acquire the world-class content it needs at a price it can afford, and the agency is convinced that Crowd Content is the right solution for its needs. Since signing on for the service, the agency has never looked back.
As a cutting-edge mental health and substance abuse treatment center, FHE Health needs to regularly publish a high volume of SEO-optimized content to remain competitive. However, acquiring this type of niche content can be tricky. Here’s what Chris Foy, Content Manager and Webmaster for FHE Health, had to say about the challenges the center faced and how its partnership with Crowd Content resolved these pain points.
FHE provides mental health and substance abuse support to over one hundred individuals a month, through their multiple programs. In this space, it’s also one of the few providers that manages its own websites. However, to do so, FHE needs to drive a lot of traffic to ensure that the right clients can find the center and receive essential services. Consequently, the center runs it’s own innovative SEO operation. It also employs a single in-house writer, who’s familiar with the facility and what it does and can conduct in-person interviews.
Ultimately, however, FHE needed writers who could write well across a variety of topics, including medical- and science-focused issues. Chris explains that topics could potentially range from general concepts, such as the role of faith and religion in recovery, to specific areas, such as decoding mental health whitepapers. Having a single writer made it difficult to satisfy these niche content requirements, and hiring and managing a team of writers large enough to accommodate the volume of content needed was impractical. The center needed to be able to field these topics to a broad team of writers.
FHE also wanted a content solution that would be as hands-off as possible. Chris notes that managing a high volume of content, doing SEO research and providing writers with guidance can be time-consuming. The team wanted to be able to provide writers with a topic and instructions and receive high-quality content in return.
Although Chris doesn’t remember his introduction to Crowd Content, he’s used the platform over the years at multiple employers as well as for his occasional personal content writing needs. Because of these successful past partnerships, Chris found no need to explore other potential solutions. Whether FHE needs 500 words or several thousand, he believes he’ll get value and consistency through Crowd Content’s solution, making it a straightforward and easy choice to fill his team’s needs.
Crowd Content primarily provides SEO-focused copywriting services for FHE. Because the center requires a high volume of content, it sources articles multiple ways, with some orders going to its in-house writers, some placed through Crowd Content’s self-serve portal and the rest funnelled through the platform’s managed content side.
As the facility’s use of Crowd Content’s solution has ramped up from about 30 pieces a month to 70 or 80, Chris has been pleased with the benefits FHE has seen from the partnership. They include:
Although the partnership with Crowd Content had been a resounding success, FHE has shopped around for other solutions to perform due-diligence. However, after trying out other writing services to see if it might be an even better fit, the team quickly found the workflow and content quality far inferior to what they’d received through Crowd Content. Ultimately, the company decided that Crowd Content was still the right solution for FHE.
According to Chris, FHE’s organic rankings are visibly responding to the influx of articles created and optimized by Crowd Content, and month-over-month growth of organic traffic has been steadily increasing. In fact, the FHE team has been blown away by how much the outsourced content has impacted the company’s organic presence and conversions. With a happy leadership team and a flourishing SEO plan, FHE knows that Crowd Content’s platform was the hands-off solution it needed to compete in the field’s competitive climate.
What is CraftJack / What is your role?
CraftJack is a lead generation company that connects general construction contractors with customers in their area. My name is Jaclyn, and I am the Senior SEO & content marketing manager.
What challenges and/or obstacles inspired you to seek a content solution?
Over the years, my role has shifted into something bigger than content writing. I moved from a content specialist into more of a strategy, SEO and project management role on top of content marketing. I have less time for writing than before. We’re growing as a company, and I have big ideas for our content marketing team, but I can’t reach those goals alone. I knew I needed extra hands, but we couldn’t hire an in-house writer or a freelancer.
Summarize the main points of frustration you faced
In addition to writing content, I needed to edit, too, another tedious but important task I was running out of time for. Editing will always fall at the bottom of the list, and that is where mistakes start to slip through. I didn’t know there was a solution that fit all my needs, and I felt stuck. I kept thinking, how do I get everything done without things falling through the cracks?
What criteria were you looking for in a solution?
I needed a solution that was easy to manage, flexible, personalized, and guaranteed high quality. It was critical that the content created was SEO-optimized and error-free. Crowd Content was easy; all I had to do was submit briefs, and the content manager took it from there. I loved that they had subject matter experts and editing services as well.
Why did you choose Crowd Content?
What makes Crowd Content stand out from a traditional agency is its ability to understand and cater to our needs. They put in the effort to learn our business and goals in a way I had not experienced before. Their managed service with a dedicated content manager is an extension to our team—not a replacement. I also loved how flexible and customizable their process was. If we ever change our content needs, they adapt and pivot without issue, allowing us to scale content creation while maintaining exceptional quality.
What specific results have you seen from Crowd Content?
We’ve seen a lot of positive results, especially with our Spanish content. We service many Spanish-speaking contractors, but bridging that gap has been challenging since I don’t speak Spanish. Working with Crowd Content has helped us succeed in this new domain. The Spanish-language content Crowd Content produces performed exceptionally well on our site. Our blog has grown into one of our top drivers of conversions, and we’ve seen a 70% increase in organic traffic year-over-year.
Would you recommend Crowd Content?
I’ve recommended Crowd Content to a few people already; in many cases, they don’t know where to start with content marketing. The team is fantastic at supporting the content creation process from start to finish. Crowd Content takes the challenges out of content marketing and content writing so our business can focus on what we need to be successful.
Crowd Content exists to help clients create amazing content that drives results.
We boast a roster of over 6,000 of the best freelance writers out there and some amazing technology that helps companies source high-quality content at scale.
With that in mind, we’re always looking for ways to help clients get even better content.
Several months ago, the folks at INK approached us to develop a partnership where our writers could leverage INK’s content optimization tool to create content that would rank better in Google.
While they already had data showing that content optimized with their tool is more likely to rank well in Google, both companies wanted to show that INK is a tool that can drive SEO results at scale. Together, we designed an experiment where our writers crafted 64 optimized articles for INK’s blog in just over a month to measure the SEO results the tool and our writers could drive.
The results were impressive. INK’s blog saw over 1,700% growth in organic traffic in just a month, and they started ranking for over 10,000 keywords in Google’s US index.
Our entire process and results is documented in this case study. We know you’ll find it helpful. Be sure to reach out to us or INK if you’d like to chat more about it.
Here’s a quick recap of what’s in the case study.
INK is an AI-powered content performance optimization editor designed to help create better, more comprehensive content that ranks well in Google. It launched in October 2019 and quickly generated buzz by winning Product of the Month on Product Hunt.
The INK team wanted to start building out their site’s content and establish authority in their space while also showing that their tool drives real SEO results. They decided to create a large quantity of content optimized in INK to help them do this and reached out to us at Crowd Content to help.
INK’s team started where most content teams start — SEO.
Once they had this info, they reached out to Crowd Content to create the content.
Using the SEO research that INK generated, we set to work crafting content that would meet all their requirements, including scoring over 91% in the INK editor.
The process we followed included:
This is standard practice for our Enterprise writing service. For a more detailed look at this, be sure to download the full case study.
INK published these 64 articles in June 2020. They updated us on their SEO results one month later:
Obviously, INK was thrilled to see such quick SEO results and their numbers continue to improve.
What’s more impressive is that all they did was post the content. No link building, site optimization, or any other SEO tactics were used around this time period.
This experiment worked. The combination of leveraging INK to optimize content written by top-notch freelance writers delivered amazing short-term results. And, it didn’t significantly strain INK’s internal resources since all writing and optimization was done by Crowd Content’s freelance writers.
Be sure to download the full case study for a more detailed look at how we accomplished this, and reach out to either Crowd Content or INK if you’d like to see if this approach would work for you.