Great insurance marketing content makes complex subjects accessible to consumers while positioning your business as a trustworthy authority on industry topics.
The majority of insurance consumers start their shopping journey online. Almost 70% conduct an online search as the first step to learning about insurance products, and many consumers compare policy options and insurance providers online before sliding further into the sales funnel.
Insurance businesses must show up for those searches to have a chance of converting prospective customers. High-quality insurance marketing content helps you improve SEO performance to do just that.
Discover more about insurance content below, including how Crowd Content’s insurance copywriting services can help you perform well in Google search results and drive increased conversions.
New York, USA
US Based Writers
Insurance copywriters create marketing and other content for businesses and websites in the insurance niche. They follow client briefs and requirements to write high-quality content, often with an eye on search engine optimization to ensure content performs well in search engines.
You can search for insurance writers on professional sites like LinkedIn or hire them through freelance bidding sites. You can also work with agencies like Crowd Content. Our database of writers includes many highly qualified insurance writers, including some who have past experience and credentials in the niche.
The cost of insurance content depends on the scope and quality of the work. Factors that can impact the cost of content include whether you’re paying someone in-house full-time or paying only when you need content. Additional services, such as editing or subject-matter expert reviews, can increase the cost of content, though these services also tend to increase the quality of the content.