Have you ever fallen asleep while reading? Unless you were incredibly exhausted, I bet the book you were reading was boring.
So instead of paying attention, your brain decided, “There’s nothing interesting here. I think I’ll go to sleep instead”.
You don’t want anyone falling asleep while reading your ebook, so you need engaging writing. Here’s how.
In general, you should write your ebook the same way you blog — conversationally. Be humorous. Keep your sentences short and use informal language.
As always, you must know your audience before you pick your tone. If you’re writing a specialized ebook for experts, your language will be different than if you’re writing an general introductory ebook.
Facts show that you’ve done your research and give you credibility, but they lack personality. Peppering your writing with examples and anecdotes combats the tedium of plain facts.
Maybe you want to start each chapter with a story that hooks your readers. No matter what format you choose, be sure to distribute your examples evenly.
It’s fine if one chapter has two stories and another has one, but don’t put three examples in one chapter and none in another.
The best way to engage your readers is by making them active participants. Give them something to do other than just read. If you’re writing a how-to guide, this step should be easy.
If your book is informational, think about how you could turn it into a how-to. What steps will help your readers digest the information? If you’ve got enough exercises, include on per chapter.
If you don’t have enough for that, put them in an appendix at the end of your book and reference them in your text.