Leading Content Creation Service Provider Crowd Content Acquired by Sage Capital and Cetina Capital

Cover image for a press release announcing Crowd Content has been acquired by Sage Capital and Cetina Capital

Acquisition will help accelerate innovation and growth plans; Founder Clayton Lainsbury to remain on Board

Victoria, BC – January 6, 2021 — Crowd Content Media, a company that helps businesses create content at any scale, is pleased to announce that it has been acquired by an investment group that includes Canadian-based Sage Capital and Northern California-based Cetina Capital. 

Since 2011, Crowd Content has been helping brands create publish-ready content at scale. The company differs from other content providers in that the experienced production team uses several layers of quality control to ensure content matches the brand style guidelines and requirements of the organizations they work with. Crowd Content has over 6000 clients, including Lowe’s, WordPress, and 3M. 

The acquisition will help to accelerate Crowd Content’s growth plans, and will allow for investment into the platform and its capabilities. Crowd Content will utilize the investment to bring to market innovative content creation tools that leverage AI technology. 

Crowd Content Founder Clayton Lainsbury will remain involved in the business, and will hold a seat on the Board of Directors post-acquisition.

“I’m very happy for our customers, writers, employees, and the technology community in Victoria,” said Lainsbury. “Sage and Cetina are excellent partners for the next phase of Crowd Content’s growth. We are in a very exciting space, and this new partnership will help Crowd Content serve its current customers better, while continuing to grow the customer base.”

Carlos Meza will join Crowd Content as CEO. Mr. Meza is a seasoned executive with a demonstrated history in the information technology and services industry. He was most recently CEO of educational software solutions company Kivuto Solutions. 

“I am extremely thankful for the opportunity to lead Crowd Content into the next phase of the company’s growth,” said Meza. “We have an opportunity in front of us to scale up quickly and accelerate our growth, and I am looking forward to leading the team during this exciting time.”


About Crowd Content

Based in Victoria, BC, Crowd Content Media is a leading content creation service provider. Its platform connects talented writers and editors with businesses in need of high-quality, publish-ready content at scale. Crowd Content serves enterprise and SMB customers through its cloud portal, where it provides self-serve and fully managed content services.

About Sage Capital

Based in Toronto, Ontario, Sage Capital Partners is the first institutional fund focused on search fund investing in Canada. Sage supports both traditional searchers and non-traditional/self-funded entrepreneurs in their quest to acquire and grow companies in the lower mid-market. Sage has extensive experience in a wide variety of businesses and industries and continues to actively pursue control and minority investment opportunities.

About Cetina Capital

Based out of the San Francisco Bay Area, Cetina’s team is experienced in the full lifecycle of a business from start-up to growth (and/or turn-around) to meaningful exits. Cetina is interested in businesses/divisions with an IT component providing services or products to businesses or government. For more information, visit www.cetinacap.com.

Media Contact

Nicole Baker, Baker Consulting