Content Marketplace Crowd Content Achieves Industry-Leading Performance Metrics through Gamification
Victoria, BC, November 5, 2018: Crowd Content Media, a company that helps businesses create content at any scale, reported today on key performance metrics from their proprietary content marketplace.
Perhaps most impressive, Crowd Content has reported that the average turnaround time for a 432-word content order is only one hour.
The company also shared that the average rating from customers per order is 4.15 out of a possible 5.0.
These numbers were taken from a sample of the latest 300,000 orders to move through the company’s proprietary content marketplace.
“It’s exciting to share these numbers,” said Crowd Content CEO, Clayton Lainsbury. “Based on our own research, we believe this to be the fastest turnaround time for custom content creation on the Web. More importantly, though, we’re able to do it without sacrificing quality. The fact that our customer ratings remain high across such a large sample of orders shows that the content is matching and exceeding customer expectations.”
Aside from a meticulous selection process when accepting new writers, Lainsbury attributes a mature gamified technology platform to the above-average performance. “From day one, we’ve leveraged technology and gamification to improve the experience at Crowd Content. The platform is designed to maximize performance in key areas like speed, quality and reliability. For clients, this results in faster turnaround times, higher-quality content and fewer missed deadlines.”
When asked if these performance metrics are translating to financial success, Lainsbury indicated that the company saw 85% revenue growth in Q3 2018 over the same period in 2017. “We’re performing in areas that make a difference for customers, and that makes it easy for them to stay with us. When you combine that with our recent investments in customer acquisition, it sets a foundation for growth that we expect to continue into and throughout 2019.”
About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit crowdcontent.com.