Grow Your Business With Help From Expert Medical Copywriters

$12,914 on health care per year. But the medical industry is extremely competitive. Doing a stellar job and relying on word of mouth are no longer enough, with digital marketing presenting practitioners with more opportunities than ever to stand out.

Boost your online reputation and fill your books months in advance by deploying a content marketing strategy. Let the expert copywriters at Crowd Content craft articles and posts that perfectly fit your brand voice and communicate your USPs to the world.

What Do Health Care Writers Do?

Writers for health care professionals serve a variety of functions. From populating websites with copy that converts to writing technical white papers for medical device manufacturers. The possibilities are practically endless. The primary aims of health care content writing provide internet users with useful information and let search engines know your medical site is worth visiting.

Copy serves as subtle advertising for your company, letting the world know you’re a trusted, reliable source of medical information. Health care is notoriously private, and many people prefer to anonymously search for help online rather than ask in person. Your company can tap into what people search for online by offering solutions to their problems and enticing them to inquire directly.

The real magic behind what our medical copywriters do lies in their ability to combine health care expertise with cutting-edge digital marketing acumen. Google’s algorithm uses over 200 metrics to decide how high your medical website ranks on the search engine results pages. Our health care content writers understand how to satisfy search engine algorithms while creating immaculately written, expertly informed pieces.

Elizabeth Michael

Elizabeth Michael

Toronto, Canada

Richard S

Richard S

Victoria, Canada

Hope Burris

Hope Burris

Ohio, USA

Carrie McCarthy

Carrie McCarthy

New York, USA

Who Needs Medical Copywriting Services?

The medical industry has a broad scope, and our team assesses each writer at Crowd Content to ensure they’re qualified to write a piece. Some niches we’ve written high-conversion-rate copy for within the health care field include:

  • Medical offices
  • Mental health facilities
  • Behavioural health facilities
  • Addiction treatment centres
  • Holistic therapy
  • Dentistry
  • Cosmetic practitioners
  • Medical device manufacturers
  • Medical labs
  • Medical software developers
  • Nursing care facilities
  • Women’s health care facilities
  • Counsellors and therapists

Types of Medical Content Writing

No matter what your health care practice does, you can benefit from implementing a diverse content strategy. Our writers will tailor the tone, voice and style of the content to align with your specified preferences and the findings from your in-depth brand personality research.

Below are some examples of the types of content our medical copywriters can craft on your behalf.

Landing Pages

Your website landing pages are like the digital storefront for your business except they can help search engines notice you. Our health care content writers understand what Google expects to see on your local, city and state landing pages.

Blog Posts

Weekly blog posts are one of the cornerstones of content marketing. Populating your website with well-written long-form copy that includes keyword strings, geolocation markers and authoritative links is excellent for SEO. Over time, your blog will draw more and more eyes to your site and convince people to book at your medical practice.

White Papers

White papers are very long, informative pieces that help people resolve genuine problems. They’re excellent for B2B marketing and require extensive professional experience within the medical field to create. Including white papers as part of your content marketing strategy can help you capture data and establish yourself as an industry thought leader.

Informative Articles

Answering the health care questions people regularly ask search engines is a primary aim of medical content writing. By adding informative articles that answer people’s commonly asked questions within your niche, you make it easier for web users to find you. What’s more, you let the world know you’re an authority within your field of expertise.

Case Studies

Motivational case studies are an excellent way of humanizing your brand and communicating your story to web users, generating leads. They directly let people know that your medical practice brings value to people’s lives with true stories that inspire potential patients to use your services.

A bonus benefit for B2B health care providers is that case studies let other health care professionals know you’re an industry expert.

Social Media Posts

Social media plays a major role in many people’s lives, acting as a social glue and facilitating word-of-mouth marketing on an unprecedented scale. Writing social media posts that capture people’s attention isn’t as easy as it looks. Cosmetic practitioners and community-based services in particular can generate engagement and reach more people using social media.

How Can Health Care Content Writers Help Your Business?

Now that you know what our medical copywriters can do for you, let’s look at how their work can help you grow your health care business:

  • Drive patient acquisition: The goal for most medical practitioners is to reach a wider audience and increase patient acquisition. While search engines have simplified this process, a thorough understanding of their requirements is crucial to capitalize on this opportunity. Our content writers excel at bridging the divide between medical expertise and the best SEO practices, helping you achieve your patient acquisition goals.
  • Be a thought leader: By consistently publishing high-quality content, you establish yourself as a trusted authority in the medical field. As a result, users frequently turn to your website as their go-to resource, ensuring they not only return regularly but also prioritize your services over others when seeking assistance.
  • Gain time for strategy: If you’ve already implemented a content marketing strategy, and one of your skilled team members is dedicating valuable time each week to crafting articles and posts, you might be underutilizing their true expertise. Allow our copywriters to leverage their profound knowledge of the medical industry and SEO, enabling them to produce exceptional content. This, in turn, frees up your team to focus on their core strengths and responsibilities.

How to Request a Medical Article

Requesting health care content from us is easy—just follow these three simple steps:

  1. Explore the platform, create a free account and browse through our services.
  2. Add funds to your Crowd Content account using a credit card or PayPal.
  3. Create an order and start requesting health care articles.

For managed services that handle high-volume projects and include three layers of quality control, get in touch today for a quote.

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Medical Copywriter FAQ

Rest assured, we maintain a rigorous vetting process to ensure that our writers possess the necessary skills to produce outstanding health care content. If you find yourself unsatisfied with a medical article, you have the flexibility to request revisions until it meets your expectations. In rare cases where revisions do not suffice, we also offer the option to decline the article and receive a full refund.

The cost of hiring writers for health care professionals can vary, depending on the quality level you prefer. We offer a range of quality levels, from one star to four stars. Your pricing will slightly increase based on the quality level you select, with rates beginning at a competitive 3.5 cents per word.

Ready to enhance your health care brand and attract more clients? Discover the power of expert medical copywriting services at Crowd Content. Take the next step towards success—create a free account to get started on your journey to health care excellence.