If you’re in the health care or wellness industry and looking for ways to expand your reach, consider using medical copywriting services. The average American spends $11,582 on health care per year, but the medical industry is extremely competitive. Doing a stellar job and relying on word of mouth is no longer enough, with digital marketing presenting practitioners with more opportunities than ever to stand out.
Boost your online reputation and fill your books months in advance by deploying a content marketing strategy. Let the expert copywriters at Crowd Content craft articles and posts that perfectly fit your brand voice and communicate your USPs to the world.
Writers for health care professionals serve a variety of functions. From populating websites with copy that converts to writing technical white papers for medical device manufacturers, the possibilities are practically endless. The primary aims of healthcare content writing are twofold: provide internet users with useful information and let search engines know your medical site is worth visiting.
Copy serves as subtle advertising for your company, letting the world know you’re a trusted, reliable source of medical information. Health care is notoriously private, and many people prefer to anonymously search for help online rather than ask in person. Your company can tap into what people search for online by offering solutions to their problems and enticing them to inquire directly.
The real magic behind what our medical copywriters do lies in their ability to combine health care expertise with cutting-edge digital marketing acumen. Google’s algorithm uses over 200 metrics to decide how high your medical website ranks on the search engine results pages. Our health care content writers understand how to satisfy search engine algorithms while creating immaculately written, expertly informed pieces.
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The medical industry has a broad scope, and people—not machines—assess each writer at Crowd Content to ensure they’re qualified to write a piece. Some of the niches we’ve written high-conversion-rate copy for within the health care field include:
No matter what your health care practice does, you can benefit from implementing a diverse content strategy. Our writers will adapt tone, voice and style according to your specifications and independent research into your brand personality.Below are some examples of the types of content our medical copywriters can craft on your behalf.
Your website landing pages are like the digital storefront for your business except they can help search engines notice you. Our health care content writers understand what Google expects to see on your local, city and state landing pages.
Weekly blog posts are one of the cornerstones of content marketing. Populating your website with well-written long-form copy that includes keyword strings, geolocation markers and authoritative links is excellent for SEO. Over time, your blog will draw more and more eyes to your site and convince people to book at your medical practice.
White papers are very long, informative pieces that help people resolve genuine problems. They’re excellent for B2B marketing and require extensive professional experience within the medical field to create. Including white papers as part of your content marketing strategy can help you capture data and establish yourself as an industry thought leader.
Answering the health care questions people regularly ask search engines is a primary aim of medical content writing. By adding informative articles that answer people’s commonly asked questions within your niche, you make it easier for web users to find you. What’s more, you let the world know you’re an authority within your field of expertise.
Motivational case studies are an excellent way of humanizing your brand and communicating your story to web users, thereby generating leads. They directly let people know that your medical practice brings value to people’s lives with true stories that inspire potential patients to use your services.
A bonus benefit for B2B health care providers is that case studies let other health care professionals know you’re an industry expert.
Social media plays a major role in many people’s lives, acting as a social glue and facilitating word-of-mouth marketing on an unprecedented scale. Writing social media posts that capture people’s attention isn’t as easy as it looks. Cosmetic practitioners and community-based services in particular can generate engagement and reach more people using social media.
There’s no doubt you and your team have the know-how when it comes to motors, but there’s a good chance you’re not content writing experts. Combining the two is where the magic starts to happen on your website, helping you attract more visitors and convert more leads.
Let’s look at some of the main reasons working with a medical service writer is so effective.
We tirelessly vet each medical content writer to ensure they have the writing skills, understanding of SEO and knowledge to excel for our clients. That means you benefit from copywriters who have proven expertise as digital marketers within the medical industry—a niche skillset that’s pretty hard to come by.
Now that you know what our medical copywriters can do for you, let’s look at how their work can help you grow your health care business:
SEO is in the process of changing the world, but it’s by no means something everyone’s taking advantage of yet. Get ahead of the masses by deploying a content marketing strategy with the help of expert healthcare writers.
Requesting health care content from us is easy—just follow these steps:
For managed services that handle high-volume projects and include three layers of quality control, get in touch today for a quote.
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We tirelessly vet each writer to make sure they have the skills required to deliver exceptional health care content. If quality falls short of your expectations for any reason, you can send it back for as many revisions as required. In the rare instance the writer doesn’t get it right despite revisions, you can reject the article and receive a full refund.
There are four quality levels for medical content writing, from one star to four stars. You pay a little more depending on the quality level you choose, with prices starting at just 3 cents per word.