It goes without saying that it’s one of the most important industries in the world, but it’s also one of the most competitive. Law firms are under pressure to adapt to market changes, particularly with regards to digital transformation. Expert legal content writers can help legal businesses expand their reach without making a significant financial investment.
Keep reading to find out more about law copywriting services, and learn why the exceptional freelancers at Crowd Content are best placed to drive traffic to your legal services website.
A law copywriter is an expert in two areas: legal services and content marketing. Our onboarding team vets each writer extensively, taking into account industry experience and the quality of their writing. Each writer must pass several assessments to be considered for our platform, as well as providing evidence to demonstrate their capacity for expertise in the legal field.
The content they produce can help your company reach a wider audience and build a reputation as a legal services authority. Because legal matters can be very sensitive subjects, individuals who require a law firm’s services often conduct extensive research online before choosing who to work with.
A content marketing strategy can help you reach the customers who are actively searching for your services. Articles and blog posts can help them move through pain points and resolve issues, establishing a sense of trust before they’ve even spoken to a staff member. The more quality content you post online, the more other experts will link to your website, establishing your brand as a thought leader in the legal field.
More than 90 percent of consumers begin their buying journeys with a search engine, and that’s true whether people are researching products or services. Someone looking for legal services is likely to start with a relevant query in Google. But law firms without the right content and SEO won’t show up in the search results—and will probably miss out on the client.
Content marketing for law firms does a lot more for your business than help you find a place in the search engine results. Find out more about content writing for law firms below and why you need it.
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There are many different types of content written for the legal field, with each type of piece serving a different function for potential clients and search engines alike. Below is a quick explanation of some of the highest-converting content for legal firms.
The aim of Google and other search engines is to provide web users with valuable, actionable information. By doing so, they establish trust and keep people coming back to use their services.
For their algorithms to consider your law firm’s website useful to the public, the site needs to satisfy more than 200 metrics. Landing pages are especially important. They should include long-form content that defines every service you provide, with separate pages for each location you operate in. Search engines also expect the pages to be updated regularly with fresh information.
Keeping up with this aspect of content marketing alone takes a lot of time. Your team’s time is better spent doing what they do best, with our content writing services providing an affordable solution with extraordinary ROI.
Having a blog with a few keywords here and there is no longer enough. Each post should contain topically relevant, long-form content that answers the public’s burning legal questions.Updating your blog regularly is a highly effective way of capturing the intent of search engine users. Plus, by linking to authoritative sources and acquiring backlinks, you can use a blog to establish your law firm as a thought leader.
Editorial content adds value for people who are interested in legal subject matter and goes a step further to establishing band authority. Our content writers are just as experienced and effective at crafting editorial content as they are at blogging and creating website copy.
Email marketing can be highly effective for law firms, helping your brand stay fresh in clients’ eyes by consistently delivering value into their inboxes. Newsletters humanize your brand, helping you build and maintain a personal relationship with clients.
Newsletters can be particularly effective in the field of legal services, and our law content writers can take this integral weekly or monthly task off your hands.
White papers are one of the best ways to let the world know the extent of your expertise and acumen when it comes to solving problems. While highly effective in the B2B space, they also offer value to potential clients and can serve as tools to help you gather data.
What’s more, search engines favour long-form content because they view it as providing web users with the most value.
Written interviews serve a variety of functions, providing a networking opportunity and allowing you to answer a broader range of internet users’ questions. Conducting interviews with legal experts or thought leaders from different fields can open up new doors. Posting them digitally helps you reach a wider audience and solve a variety of problems.
Case studies can serve as crucial motivation to potential clients who are deciding whether to use your services or go with a competitor. All law practitioners know case studies are one of the most effective marketing tactics, providing real-life examples of how your firm has helped people and offering valuable insight into your brand personality.
With so many freelancers and content services claiming they can create the best legal content for your law firm, how do you choose the best one? At Crowd Content, we’ve been helping law firm operators increase web traffic and grow their practices since 2010. We’ve always been ahead of the curve and have a reputation for providing quality services to our clients.
Let’s look at some of the reasons law firms keep returning to work with our content writers. They craft content that’s:
Now that you’re armed with an understanding of what legal copywriting services entail, here’s an explanation of how they can help your law firm grow.
We’ve worked extensively within the law field. Here are some examples of law firms we’ve written for:
Crowd Content’s easy-to-use website makes requesting legal content a breeze. Just follow these steps:
We also provide managed services for high-scale projects, overseen by an expert content manager, with three layers of quality control included. Get in touch today for a quote.
SEO is in the process of changing the world, but it’s by no means something everyone’s taking advantage of yet. Get ahead of the masses by deploying a content marketing strategy with the help of legal writing experts.
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Our writers understand the importance of conducting extensive research into your audience. What’s best to write about depends on what your target market wants to read. Examples of subjects we’ve written about include current events, notable cases, news, business-specific client pages, FAQs and case studies.
The cost of your legal content depends on the quality of writing you require and the type of service you choose. Self-serve rates start at 3 cents per word and go up to 13 cents per word, with the cost of managed services customized according to your requirements.
A strong content strategy provides numerous benefits for law firms. It helps potential clients discover your firm, makes it easier to convert potential clients to actual clients and can drive up revenue for your business. Let’s dig deeper into why your law firm should invest in legal content writing services today.
One of the first reasons to invest in content writing is because quality content helps push your pages higher in the search engines. When people enter a search query, they’re most likely to choose one of the first three results and unlikely to click past the first page of results.
At Crowd Content, we can help you create and implement a legal content writing strategy to increase your chances of showing up on the first page of search results by:
Creating high-quality content that’s semantically complete and addresses searcher intent. We aren’t in the business of slapping keywords into quickly-churned content and calling it done. Our teams work to write comprehensive legal content that performs well in search engines.
Content marketing for law firms must also demonstrate your authority in the niche to build trust with your reader. It’s imperative that each landing page or blog on your site demonstrates knowledge of your niche, giving potential clientele a sneak peek into the services you can provide for them.
Law firm content writing that conveys this authority is more likely to persuade people to call your office or make an appointment to learn more about your services.
Legal matters can be scary for those who don’t understand them. When your content approaches a topic in an authoritative but comforting way, providing insight and education, you offer immediate value for potential clientele. This increases the chance they remember your law firm and reach out to you when they have a need or are ready to move forward with a matter.
Lawyers generally want to avoid giving outright advice in content marketing. After all, you want someone to reach out and become a paying client before that happens. Crowd Content helps you create blog posts and other content that educates readers about what type of law you practice, defines different aspects of the law and helps individuals understand why they might need your services.
Strong legal content helps your firm drive more leads by:
Without compelling and authoritative landing pages, blog posts and other types of content, you miss out on these critical elements of digital marketing.
It’s always a good time to work on your law firm’s content marketing strategy, and the good news is that you don’t need in-house resources to get the job done.
Whether you’re looking for technical writing for your law firm or want compelling narrative-based blog posts to engage your target audience, Crowd Content can help. Find out more about our copywriting services today.