Expert Legal Content Writers for Hire

The legal industry is undoubtedly one of the most crucial sectors globally, and it’s no secret that it’s highly competitive. In today’s rapidly evolving digital landscape, law firms face increasing pressure to stay relevant. Expert legal content writers can help legal businesses expand their reach without making a significant financial investment.

Read on to discover more about our law copywriting services and why the exceptional freelancers at Crowd Content are your best choice to boost traffic to your legal services website.

What Is a Law Copywriter?

A law copywriter is an expert in two areas: legal services and content marketing. Our onboarding team conducts rigorous evaluations of each writer, considering their industry background and the quality of their writing. To become part of our platform, writers must successfully complete multiple assessments and provide evidence of their legal acumen.

The content they create serves as a powerful tool to help your company broaden its reach and establish itself as a trusted authority in the realm of legal services. Given that legal matters are often sensitive subjects, individuals seeking legal assistance tend to conduct thorough online research before selecting a law firm to work with.

A well-executed content marketing strategy can effectively connect you with potential clients actively seeking your services. Through articles and blog posts, you can provide solutions and build trust, all before they even reach out to your staff. By consistently sharing top-notch content online, you’ll also draw the attention of other experts, further establishing your brand as a leading authority in the legal field.

Jenn MacDonald

Jenn MacDonald

California, USA

Elizabeth Michael

Elizabeth Michael

Toronto, Canada

Bea Johnson

Bea Johnson

New York, USA

Carrie McCarthy

Carrie McCarthy

New York, USA

What Can Law Content Writers Do?

In the legal field, various types of content serve distinct purposes for both potential clients and search engines. Here’s a brief overview of some of the most effective content formats for legal firms:

Landing Pages

Google and other search engines have a primary goal: to deliver valuable and actionable information to web users. By achieving this objective, they build trust and encourage people to return to their platforms for future searches.

To earn favor with search engine algorithms and make your law firm’s website truly useful to the public, you need to meet more than 200 different metrics. Among these, landing pages play a crucial role. These pages should feature comprehensive, long-form content that thoroughly defines every service your firm offers. It’s essential to have separate pages for each location you operate in, and these pages should be consistently updated with fresh information.

However, keeping up with the demands of content marketing alone can be incredibly time-consuming. Your team’s expertise is better used in their core competencies. That’s where our content writing services come in as an affordable solution, offering exceptional return on investment while ensuring your website meets search engine requirements.

Blog Posts

Having a blog with a few keywords here and there is no longer enough. Each post should contain topically relevant, long-form content that answers the public’s burning legal questions.

Updating your blog regularly is a highly effective way of capturing the intent of search engine users. Plus, by linking to authoritative sources and acquiring backlinks, you can use a blog to establish your law firm as a thought leader.

Editorial Content

Editorial content adds value for people who are interested in legal subject matter and goes a step further to establishing brand authority. Our content writers are just as experienced and effective at crafting editorial content as they are at blogging and creating website copy.

Email Marketing and Newsletters

Email marketing can be highly effective for law firms, helping your brand stay fresh in clients’ eyes by consistently delivering value into their inbox. Newsletters humanize your brand, helping you build and maintain a personal relationship with clients.
Newsletters can be particularly effective in the field of legal services, and our law content writers can take this integral weekly or monthly task off your hands.

White Papers

White papers are one of the best ways to let the world know the extent of your expertise and acumen when it comes to solving problems. While highly effective in the B2B space, they also offer value to potential clients and can serve as tools to help you gather data.

Furthermore, search engines tend to favor long-form content because it is perceived as offering the most value to web users.


Written interviews serve a variety of functions, providing a networking opportunity and allowing you to answer a broader range of internet users’ questions. Conducting interviews with legal experts or thought leaders from different fields can open up new doors. Posting them digitally helps you reach a wider audience and solve a variety of problems.

Case Studies

Case studies can serve as crucial motivation to potential clients who are deciding whether to use your services or go with a competitor. All law practitioners know case studies are one of the most effective marketing tactics, providing real-life examples of how your firm has helped people and offering valuable insight into your brand personality.

Why Choose Crowd Content’s Legal Content Writers?

With so many freelancers and content services claiming they can create the best legal content for your law firm, how do you choose the best one? At Crowd Content, we’ve been helping law firm operators increase web traffic and grow their practices since 2010. We’ve always been ahead of the curve and have a reputation for providing quality services to our clients.

Let’s explore why law firms repeatedly choose to work with our content writers. Our writers excel in crafting content that is:

  • Authoritative: Authority can’t be faked. Law is one of the most heavily regulated industries in the world, with more codes and regulations governing it than a nonexpert can keep up with. There’s so much specialty vocabulary that legal services might as well have its own dictionary. Luckily, our content writers are already experts, so they can create authoritative copy that converts.
  • Actionable: Content shouldn’t just be topically relevant and useful to customers; it should inspire them to take action. Legal copywriting should be subtly persuasive and never take a hard-sell approach. Crowd Content’s legal writers can navigate this tightrope with grace and style.
  • Relevant: It’s no secret that the law is ever-changing and the goal post moves regularly. While you’re busy helping clients move forward through these changes, our law copywriters can make the necessary updates and amendments to your customer-facing copy.
  • Optimized: A primary point of a content strategy is to let search engines know your website is there to solve web users’ problems. To achieve online visibility, one needs a deep understanding of how Google determines website rankings on its search engine results pages.

Benefits of Hiring a Legal Website Copywriter

Now that you’re armed with an understanding of what legal copywriting services entail, here’s an explanation of how they can help your law firm

Now that you’re armed with an understanding of what legal copywriting services entail, here’s an explanation of how they can help your law firm grow.

  1. Free Up Your Team’s Time
    Your team’s time is one of your company’s most valuable assets. Our expert copywriters can create content on your law firm’s behalf for a fraction of what it would cost in-house. They conduct thorough research, meticulously follow your instructions, seamlessly adopt your brand voice and create perfectly optimized content that drives conversions.
  2. Get Discovered by Search Engines
    SEO is one of the hottest marketing trends, and it’s a lot more than just a buzzword. Search engines want to solve the public’s problems, and so does your law firm. Let the legal content experts at Crowd Content align your goals with the expectations of search engine algorithms to send your website hurtling up the SERPs.
  3. Become a Thought Leader
    Brand authority can be the difference between someone choosing your law firm over another. If the content on your website answers people’s questions in an authoritative and meaningful way, they’re more likely to choose your services over a company that doesn’t offer them value.

Legal Writers for Hire

We’ve worked extensively within the law field. Here are some categories we’ve written:

  • Personal injury
  • Criminal defence
  • Family law
  • Social Security
  • Bankruptcy
  • Business law
  • Insurance law
  • Tax law
  • Civil litigation
  • Medical malpractice
  • Immigration law
  • Elder law

How to Request Content Writing for Law Firms

Crowd Content’s easy-to-use website makes requesting legal content a breeze. Just follow these steps:

  1. Create a free client account, peek around the platform and take a look at our roster of 6,000 expert content writers
  2. Add funds to your balance with a credit card or PayPal
  3. To place an order, initiate a job request by completing the form. Specify your requirements and set the desired timeframe for the writer

We also provide managed services for high-scale projects, overseen by an expert content manager, with three layers of quality control included. Get in touch today for a quote.

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Legal Content Writer FAQ

Our writers understand the importance of conducting extensive research into your audience. What’s best to write about depends on what your target market wants to read. Examples of subjects we’ve written about include current events, notable cases, news, business-specific client pages, FAQs and case studies.

The cost of your legal content depends on the quality of writing you require and the type of service you choose. Self-serve rates start at 3.5 cents per word and go up to 15.9 cents per word, with the cost of managed services customized according to your requirements.

Boost your law firm’s online presence and credibility with the unmatched expertise of Crowd Content’s legal copywriters. From authoritative articles to compelling case studies, ensure every word on your website resonates with both search engines and potential clients. Don’t miss out on the opportunity to be the go-to law firm in your niche. Let’s embark on a journey of growth, credibility and success—start with Crowd Content today!