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Leading Content Creation Service Provider Crowd Content Acquired by Sage Capital and Cetina Capital

Acquisition will help accelerate innovation and growth plans; Founder Clayton Lainsbury to remain on Board

Victoria, BC – January 6, 2021 — Crowd Content Media, a company that helps businesses create content at any scale, is pleased to announce that it has been acquired by an investment group that includes Canadian-based Sage Capital and Northern California-based Cetina Capital. 

Since 2011, Crowd Content has been helping brands create publish-ready content at scale. The company differs from other content providers in that the experienced production team uses several layers of quality control to ensure content matches the brand style guidelines and requirements of the organizations they work with. Crowd Content has over 6000 clients, including Lowe’s, WordPress, and 3M. 

The acquisition will help to accelerate Crowd Content’s growth plans, and will allow for investment into the platform and its capabilities. Crowd Content will utilize the investment to bring to market innovative content creation tools that leverage AI technology. 

Crowd Content Founder Clayton Lainsbury will remain involved in the business, and will hold a seat on the Board of Directors post-acquisition.

“I’m very happy for our customers, writers, employees, and the technology community in Victoria,” said Lainsbury. “Sage and Cetina are excellent partners for the next phase of Crowd Content’s growth. We are in a very exciting space, and this new partnership will help Crowd Content serve its current customers better, while continuing to grow the customer base.”

Carlos Meza will join Crowd Content as CEO. Mr. Meza is a seasoned executive with a demonstrated history in the information technology and services industry. He was most recently CEO of educational software solutions company Kivuto Solutions. 

“I am extremely thankful for the opportunity to lead Crowd Content into the next phase of the company’s growth,” said Meza. “We have an opportunity in front of us to scale up quickly and accelerate our growth, and I am looking forward to leading the team during this exciting time.”

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About Crowd Content

Based in Victoria, BC, Crowd Content Media is a leading content creation service provider. Its platform connects talented writers and editors with businesses in need of high-quality, publish-ready content at scale. Crowd Content serves enterprise and SMB customers through its cloud portal, where it provides self-serve and fully managed content services.

About Sage Capital

Based in Toronto, Ontario, Sage Capital Partners is the first institutional fund focused on search fund investing in Canada. Sage supports both traditional searchers and non-traditional/self-funded entrepreneurs in their quest to acquire and grow companies in the lower mid-market. Sage has extensive experience in a wide variety of businesses and industries and continues to actively pursue control and minority investment opportunities.

About Cetina Capital

Based out of the San Francisco Bay Area, Cetina’s team is experienced in the full lifecycle of a business from start-up to growth (and/or turn-around) to meaningful exits. Cetina is interested in businesses/divisions with an IT component providing services or products to businesses or government. For more information, visit www.cetinacap.com.

Media Contact

Nicole Baker, Baker Consulting

613-862-4316

Crowd Content Drives 70% Revenue Growth in 2019

Victoria, BC, March 9, 2020: Crowd Content Media, a company that helps businesses create content at any scale, released details on its 2019 performance today, highlighted by revenue growth of 70%.

The company states that strong growth of its enterprise content program and outstanding retention metrics of large customers were both major contributors in 2019, propelling the company to grow top-line revenue by 70% over 2018.

Crowd Content also highlighted success with its self-serve platform, which lets businesses create large volumes of content quickly with little to no interaction from Crowd Content staff. Several self-serve customers are now creating upwards of 1,000 articles per month on the platform, realizing enterprise-like results without the use of fully managed services.

“Innovative platform upgrades and acceleration of our enterprise sales and marketing program were key to the company’s performance in 2019,” said Clayton Lainsbury, Crowd Content CEO. “Our continued efforts to optimize technology to support large-scale content projects of any kind are paying dividends by allowing organizations with high-volume, ongoing content needs to scale up and maintain quality content production. This has resulted in the retention and growth of our biggest customers.”

Additionally, Lainsbury pointed out that Crowd Content continues to ride a wave of growing industry demand while also capturing market share from alternative content solutions. “Based on strong inbound demand, it’s clear that more and more businesses are looking for scalable content solutions supported by flexible technology platforms like Crowd Content — but we’ve also realized incredible results from our sales efforts. We’re seeing key accounts in the space make the move to our platform, which is a testament to our capabilities and well-optimized sales and marketing process.”

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Crowd Content Selected as a Finalist for VIATEC’s Scale-Up of the Year Award

Victoria, BC, May 2, 2019: Crowd Content Media, a leading content writing service helping businesses create content at any scale, shared today that it has been selected as a finalist for the Victoria Innovation, Advanced Technology and Entrepreneurship Council’s (VIATEC) Scale-Up of the Year Award.

The 19th annual VIATEC Awards recognize technology companies based in Victoria, BC that are excelling in their spaces and contributing to the growth of the tech industry in the region.

The Scale-Up of the Year award is focused on highlighting established companies in the Greater Victoria tech scene that are rapidly scaling operations and revenue.

“I’m thrilled to be recognized as a finalist for the Scale-Up of the Year award,” said Crowd Content CEO Clayton Lainsbury. “We did a ton of work in 2018 to drive 48% revenue growth compared to 2017, and it’s really rewarding to be recognized by our peers for those results. We’ve been active in the VIATEC community since Crowd Content was founded in 2010. We support their goal of growing the tech industry in Victoria, and it’s just a tremendous honour to have them recognize us with this nomination.”

Asked to comment on what was most interesting about his firm’s scale up, Lainsbury stated it’s that the growth has been diversified. “I think the best part of our growth in 2018 was that you can chalk it up to many different factors. Our self-serve marketplace brought on a lot of new clients and added some great new features that helped clients scale their content creation. On the enterprise side of our business, we started working with multiple Fortune 500 companies and saw year-over-year revenue growth of 230%. I’m really proud of these accomplishments, and I’m even prouder that every member of our team contributed to them.”

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Crowd Content Announces 48% Revenue Growth in 2018

Victoria, BC, April 2, 2019: Crowd Content Media, a company that helps businesses create content at any scale, released details on its 2018 performance today, highlighted by revenue growth of 48%.

The company states that its enterprise content program was a strong contributor to the growth, posting a 230% year-over-year revenue increase in 2018. Crowd Content’s enterprise program includes fully managed content creation services powered by the company’s proprietary platform. An experienced in-house project management team and a workforce of 6,000+ professional writers and editors rounds out the service, enabling Crowd Content to deliver publish-ready content at scale to clients.

“As a company, we made several important strides in 2018, but I’m especially excited about the rapid growth in our enterprise division,” said Clayton Lainsbury, Crowd Content CEO. “We’ve built a great team headed by our Director of Enterprise Production, Lisa Rohner, and they’ve done an amazing job servicing and retaining the world’s most prominent brands.”

Lainsbury added that he’s happy to see such a diverse range of clients succeeding with the enterprise program. “We’re working with major retailers, comparison shopping sites, marketing agencies, publishers and other types of businesses. Each of these clients has unique content requirements, and our flexible technology has been a big plus in helping us deliver custom solutions, which in turn produce better results.”

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Crowd Content Achieves 138% Revenue Growth in January 2019 Due to Powerful New Platform Features

Victoria, BC, February 28, 2019: Crowd Content Media, a company that helps businesses create content at any scale, reported today it achieved 138% revenue growth in January 2019 compared to January 2018.

The company shared that both its enterprise content division, which provides some of the world’s largest brands with fully-managed content creation services, and its self-service platform, which lets marketers connect directly with with over 6,000 professional writers, contributed to this growth.

While both divisions saw substantial growth, CEO Clayton Lainsbury highlighted that significant platform upgrades currently being beta tested by select clients have enabled publishers to scale their content in a big way on the self-service platform.

“We’re moving several key power features from our enterprise division to our self-service platform,” stated Lainsbury. “Traditionally, these tools were used only by our in-house managed services team. Now, self-service clients have direct access to these tools and it’s helping them scale their content creation efforts similar to what we’ve been doing in-house on the enterprise side.”

One of these features lets customers create structured templates and converts them to a content editor that writers work within. It allows customers to create highly detailed content at scale because each field within the template can be accompanied with specific instructions, character counts, word counts and SEO requirements. The system performs automatic quality checks to ensure all requirements are met before writers submit the work to the client.

Lainsbury also highlighted Crowd Content’s bulk upload tool which lets clients order hundreds of content items in minutes, as well as a robust API that lets publishers instantly publish content to their content management systems. “Across these three tools, we’re able to provide publishers a solution that lets them order large volumes of content, ensure their requirements are met and then instantly publish it to their site. I’m not aware of another content service that can offer that.”

When asked to quantify how this helps publishers, Lainsbury shared that one client was able to publish over 2,500 posts in less than a year across multiple properties. “We’re seeing small publishers scale up in big ways using our ecosystem, and I’m excited to bring these new features to all our clients very soon.”

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Crowd Content Media Reports 90% Year-Over-Year Revenue Growth

Victoria, BC, December 13, 2018: Crowd Content Media, a company that helps businesses create content at any scale, announced today year-over-year revenue growth of 90% for the first two months of Q4 2018.

During the period from October 1, 2018 to November 30, 2018, the company generated 90% more revenue than during the same period in 2017. On top of that, during September of 2018, Crowd Content generated 147% revenue growth over September of 2017.

Through its proprietary content creation platform, Crowd Content operates a self-serve marketplace and provides fully managed services for enterprise customers with large-scale projects. “We’ve seen growth this year from both business units,” stated Crowd Content CEO, Clayton Lainsbury. “It’s a good feeling when you have two well-developed revenue streams working effectively. We’re even seeing some customers leverage both self-serve and managed services, which is great.” Lainsbury indicates the revenue split between self-serve and managed services for 2018 is approximately 50%.

Crowd Content credits its underlying technology platform for much of its success. In a recent press release, the company shared it has achieved industry-leading turnaround metrics and quality ratings due to several proprietary features that competing platforms or marketplaces lack, including a gamification algorithm that increases the performance of writers and editors working through Crowd Content.

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Media Contact:
Eric Hoppe
Director of Marketing
Crowd Content Media
[email protected]

Content Marketplace Crowd Content Achieves Industry-Leading Performance Metrics through Gamification

Victoria, BC, November 5, 2018: Crowd Content Media, a company that helps businesses create content at any scale, reported today on key performance metrics from their proprietary content marketplace.

Perhaps most impressive, Crowd Content has reported that the average turnaround time for a 432-word content order is only one hour.

The company also shared that the average rating from customers per order is 4.15 out of a possible 5.0.

These numbers were taken from a sample of the latest 300,000 orders to move through the company’s proprietary content marketplace.

“It’s exciting to share these numbers,” said Crowd Content CEO, Clayton Lainsbury. “Based on our own research, we believe this to be the fastest turnaround time for custom content creation on the Web. More importantly, though, we’re able to do it without sacrificing quality. The fact that our customer ratings remain high across such a large sample of orders shows that the content is matching and exceeding customer expectations.”

Aside from a meticulous selection process when accepting new writers, Lainsbury attributes a mature gamified technology platform to the above-average performance. “From day one, we’ve leveraged technology and gamification to improve the experience at Crowd Content. The platform is designed to maximize performance in key areas like speed, quality and reliability. For clients, this results in faster turnaround times, higher-quality content and fewer missed deadlines.”

When asked if these performance metrics are translating to financial success, Lainsbury indicated that the company saw 85% revenue growth in Q3 2018 over the same period in 2017. “We’re performing in areas that make a difference for customers, and that makes it easy for them to stay with us. When you combine that with our recent investments in customer acquisition, it sets a foundation for growth that we expect to continue into and throughout 2019.”

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Content Marketing Startup Crowd Content Reports Double Digit Revenue Growth for 2017

Victoria, BC, January 23, 2018: Crowd Content Media, a company that helps businesses create content at any scale, reported today that 2017 revenue grew 56% over 2016.

“We’re very excited to see another strong financial year to follow up from the 57% revenue growth we saw in 2016,” said Clayton Lainsbury, Crowd Content’s Founder and CEO. “Topline revenue was driven by sharp increases in enterprise business after acquiring several new Fortune 500 customers.”

The content creation company has been able to penetrate a retail segment where its services are desperately needed. Customers such as Bloomingdale’s, Michaels and 3M, to name a few, use Crowd Content to create compelling content at scale for their product pages. These large brands often have hundreds of thousands of SKUs, making it impossible for in-house teams to write, review and manage product copy on a consistent basis. Crowd Content’s enterprise service lets these brands offload those tasks and focus on their core competencies.

“Two things we’ve learned are that the world’s best brands can’t waste time managing content and can’t afford to publish subpar content,” stated Lainsbury. “Customer retention has been exceptionally high because our focus is on delivering publish-ready content. For customers, this means they save time and money by not having to review, edit and revise content before it goes live. It also means they can trust that published content is accurate and designed to sell their products.”

Lainsbury credits the company’s mature technology and refined production process for the success in attracting and retaining large accounts. “For the past two years, we’ve made it our goal to be the best at helping brands create publish-ready content at scale,” he said. “It’s really been a team effort from our development and production teams. They’ve built the platform to handle the volume while adding key layers of quality review throughout the process. It all comes together to create a smart content engine that works for both writers and customers.”

In a recent press release, Lainsbury stated that with its production capabilities running at full speed, Crowd Content will be investing more resources into sales and marketing for 2018. Considering the company has been primarily focused on R&D to this point and hasn’t had a formal marketing effort in place, it expects to see growth increase as customer acquisition campaigns are implemented.

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Crowd Content Media Hires Industry Expert Eric Hoppe as Director of Marketing

Victoria, BC, January 12, 2018: Crowd Content Media, a company that offers content writing services to businesses at any scale, announced today that it has appointed Eric Hoppe as Director of Marketing. The hire supports the company’s strategy to recruit top talent in the content marketing industry and to invest in sales and marketing throughout 2018.

With more than 10 years of experience in digital marketing, Hoppe fills an important gap on the Crowd Content team. With six of those years spent as a key player at competing content firm Constant Content, Hoppe brings a relatively large amount of experience and insight in an industry that, while growing quickly, is still young.

“The first thing you notice about Eric is his passion for the content space,” said Crowd Content founder and CEO, Clayton Lainsbury. “It’s contagious. That energy combined with his analytical approach and digital marketing expertise makes him a valuable asset to our company. We’re lucky to have him in a leadership position as we continue to expand.”

When asked about joining Crowd Content, Hoppe stated, “I’ve always admired Crowd Content for its intuitive platform and its unmatched commitment to producing quality content. The word ‘quality’ gets tossed around a lot in this space. But with Crowd Content, you can truly see they’ve put the R&D resources into building a world-class platform, ensuring clients get an exceptional experience and quality content that performs. It’s exciting to be a part of that.”

Up until this point, Crowd Content has primarily relied on word of mouth and organic search traffic to attract new customers. Hoppe will be the first dedicated marketing leader in the company. “The development of our technology and production process has always been top priority, and that’s where we’ve put our resources,” said Lainsbury. “We really feel that now those two components are the best in the industry, so we’ll be investing more into sales and marketing for 2018.”

Despite not having a formal marketing effort in place previously, Crowd Content managed to grow revenues year-over-year by an average of 57% in 2016 and 2017. By shifting its strategy to customer acquisition, Lainsbury expects to surpass that rate by the end of 2018.

About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.

Editing and Proofreading Services for Existing Content Now Available

When we released editing and proofreading services for self-serve clients in March of this year, many of you asked if you could have your existing content edited and proofread. At the time, the feature only let you add editing and proofreading services to new content writing orders.

Today, we have good news. We just released a new feature that lets self-serve clients have any existing content edited and proofread by professional editors on the Crowd Content platform.

The feature is easy to use, and the way you place an order for editing and proofreading services is similar to the way you already place writing orders.

How to Order Editing and Proofreading Services for Existing Content

Create Order

Hover on the “down arrow” of the green Create Order button in your Crowd Content client account. You’ll notice there is a new order type listed in the dropdown menu called Editing & Proofreading.

Click Editing & Proofreading to continue.

Add Existing Content

At the top of this order form, select a Folder for the order. On the next step, use the tools to add the existing content that you would like edited.

You can add your existing content in three ways:

Text

Copy and paste your content into the text area provided. When done, click Upload Text.

Upload

If you have a doc or docx file, use the Upload tab to upload your file. After you have selected your file, click Upload File.

HTML

This option is for adding content with HTML. Copy and paste your HTML into the text area provided. When done, click Upload HTML.

Note: If you would like to add formatted content, please use the Upload or HTML options. Using the Text option will omit any formatting.

After uploading the content, you will see a preview of the content you have added. Review to ensure the content has been added properly. You can also review the word count at this point.

Enter Instructions for Editor

Just like when you place a writing order, you can provide instructions and extra information to the editor to guide him or her so that the finished product meets your needs.

Different clients have different goals when having their existing content edited and proofread. Because of this, focus on providing clear and concise instruction to your editor so that he or she understands exactly what you’re looking for.

Fill out as many of the supporting fields as possible. These fields, like Publish URL, Example URL(s) and the Advanced Options, ensure that you and your editor are on the same page.

Select a Word Count Range

The order form will automatically suggest a word count range based on the content you have already added. However, if you’d like to adjust that word count, you can do so here.

In this section, you can also select which editor(s) will have access to your order.

You have three options: Open, Team, or Direct.

Open

The order is available to all qualified editors. The first editor who decides to claim the job will be the one to review your content.

Team

The order is only available to editors you have placed on a Team that you created in the “Writers” section of your account before you placed the order.

Direct

The order is only available to a single editor that you select.

If you haven’t worked with an editor before or have not arranged anything with your Customer Success Manager, we recommend selecting Open. All editors in the pool have passed a thorough application and test specific to editing and proofreading, so your content will be in good hands.

Place Your Order

Review your information, click Place Order, and you’re done!

What Happens Next?

Your order will be available to the editor(s) you selected.

If you selected Open or Team, the first qualified editor interested in the job will claim it. If you selected Direct, it will go directly to that editor.

The editor will then review the content for correct spelling, grammar and formatting and anything else you listed in your instructions.

The editor will correct any issues found and submit the content back to you for final review and acceptance.

At this time, you will have the option to accept the content or send it back for revision. If you send it back for revision, the editor will revise based on your feedback and then submit it back to you for review. This workflow will continue until you are satisfied with the content.

Feedback?

We hope this new editing and proofreading feature will help you improve any existing content that you may need a second set of eyes on. If you have questions or feedback, please don’t hesitate to contact your Customer Success Manager or the support team.

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