How to Attract New Clients on Social Media

The world of social media is constantly in flux. MySpace was once the hottest website to visit, but it has long since been abandoned in favor of other social media websites.

Which social media sites and apps are a hit can change rather quickly, but there are opportunities to connect with potential clients on all of them. Follow these tips in order to attract new clients on any social media website.

Socials icons set

Spread Your Wings

Don’t stick to just one or two social media pages. It’s important to branch out in order to reach as many potential clients as possible. Simply updating some social media profiles once per week is fine. In addition to Facebook and Twitter, here are some social media websites you should consider:

  • LinkedIn – If you haven’t yet opened a LinkedIn profile, it’s time to do so. This is a professional site, so make sure that your posts on this site are polished and professional in tone.

    As The Muse reported, your insights will show up on your profile, which can be impressive to your professional contacts and potential recruiters as well.

  • Pinterest – Not only can you make photo pin boards of all the place you want to go, you can also make boards that are relevant to the type of writing you wish to do. To use Pinterest, simply download the Pinterest add-on to your browser.Then, any time you are on a website that has content relevant to you or audience, you can click on the Pinterest icon to add your desire picture to one of your Pinterest boards.
  • Google+ – While Google can’t quite hit a homerun with its attempts for social networking, this site seems to be enduring, and you can easily post short, professional posts about what’s going on in your career. To post on Google+, simply go to your profile.There will be a blank area in the middle of the screen that asks, “What’s new with you?” You can click the options beneath to share text, photos, links, videos, events, or polls with your followers. It is very easy to use, but be sure to keep posts succinct since it’s a social media platform like Facebook where shorter posts are generally welcomed by followers.
  • Tumblr – As a hybrid between a blog website and a social media platform, Tumblr allows you to write longer posts that will help showcase your talents to potential clients. To write a Tumblr post, simply log in at the Tumblr website.Much like Google+, it then presents you with the opportunity to click on icons to get your post started. You can chose to share text, photos, quotes, links, chats, audio, or video. Since Tumblr is considered to be a blog platform, long posts are welcome and accepted there.

Be Informative Yet Succinct in Your Profile

Be sure to fill out your social media profile. When a potential client clicks on your social media page, they should be able to read about you.

Fill out the About sections with a brief, professional, and interesting biography of yourself. Your profile shouldn’t come off as if you were trying to peddle your services.

Image showing informative profile

Instead, the profile should inform followers of who you are and what your interests are.

Create Original Posts

Many social media users simply re-post and share the posts that others create. The creators of the shared posts usually appreciate this, and it’s a nice touch.

However, potential clients may assess your profile to see the types of original content that you are consistently creating.

A page that’s full of simply sharing the originality and creativity of others isn’t likely to make someone want to work with you.

Keep Politics Off Social Media

If you want to rant and rave about the politicians you hate the most, it’s better to call up a sympathetic friend than post them to Facebook.

If you must post that stuff to social media, have a separate account that isn’t under the name you use for publishing your work. You will likely work with clients of all political persuasions, and even those who share your beliefs may be turned off by angry rants.

Finally, keep in mind that the eyes of your potential clients could be on any public post you made. One of the best ways to attract new clients on social media may simply be to filter your posts carefully, and only share things that are of value to your followers.

When in doubt, look at the pages you most enjoy, and find inspiration to create your own posts from the types of content you enjoy.

Do you have any tips and tricks for how to get clients via social media? Please share in the comments section below.

Diane Chambers

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Diane Chambers is an accomplished author. She has contributed to newspapers, magazines, books, and online publications. With over 3,000 published articles to her credit, she offers a wealth of expertise to her clients. Specializations include travel, the arts, cinema, beauty, lifestyle, fitness, dance, business, social media, music, and effective altruism.

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