Roughly 40 percent of the world’s population has some type of Internet connection. 20 years ago that number wasn’t even 1 percent. By the time 2005 hit, more than one billion people were using the Internet. That number hit three billion in 2014 and continues to grow with each passing year. With so many people spending time online, it makes sense that businesses are working to get their presence out there online and take advantage of the valuable resources before them.
To help build your brand using social media, implement the following tips into the mix:
Choose the Best Platform
With so many different social media platforms available today, you need to figure out which one is going to work the best for you. It all boils down to what type of business you have.
- B2B organizations will benefit most from LinkedIn. In fact, LinkedIn is over 250 percent more effective than Facebook or Twitter for generating leads.
- Facebook is an excellent platform for promoting any brand. In fact, more than 75 percent of all people in the US use this platform. If you are looking to advance your brand, you might want to start with Facebook.
- Google+ is aimed at men who are in the technology business. With 68 percent of all users being men, this is the ideal platform for someone who has a business targeted toward men.
- Pinterest is aimed at women. This is ideal for those who have a jewelry or clothing brand.
Social media ads have to be relevant, visual and include a call to action for them to be effective.
Content Has to be Sharable
Content is more important than ever when building your brand. When you have a solid brand, you need to focus on the content aspect of your website. Spend time going over what content is going to draw in the most views. Make sure your content supports your brand. If the content doesn’t relate to your brand and provide visitors with quality information, no one is going to want to share it on social media. Content should be engaging and draw people in to what your business has to offer.
Share Links as Much as Possible
Whenever you can, you should share a link to your website or social media page. The more you can share the links, the better chance you have of drawing visitors to your business. Add a link to your email signature, your business cards and anywhere else you can think of. Make sure your website has links to your social media pages as well.
Consistency is crucial, especially when building your brand. You need a unique name and logo that markets your business in a way like never before. Finding something that people will instantly identify as being yours is a great way to build brand recognition. One logo should span across all of your marketing materials and social media platforms. The more people see your logo, the more it is going to be engrained into their brain.
By following the tips above, you can transform you brand and start building a solid reputation for yourself.