Don’t Ignore these Basics for Building a Successful Brand with Social Media

Roughly 40 percent of the world’s population has some type of Internet connection. 20 years ago that number wasn’t even 1 percent. By the time 2005 hit, more than one billion people were using the Internet. That number hit three billion in 2014 and continues to grow with each passing year. With so many people spending time online, it makes sense that businesses are working to get their presence out there online and take advantage of the valuable resources before them.

To help build your brand using social media, implement the following tips into the mix:

Choose the Best Platform

With so many different social media platforms available today, you need to figure out which one is going to work the best for you. It all boils down to what type of business you have.

  • B2B organizations will benefit most from LinkedIn. In fact, LinkedIn is over 250 percent more effective than Facebook or Twitter for generating leads.
  • Facebook is an excellent platform for promoting any brand. In fact, more than 75 percent of all people in the US use this platform. If you are looking to advance your brand, you might want to start with Facebook.
  • Google+ is aimed at men who are in the technology business. With 68 percent of all users being men, this is the ideal platform for someone who has a business targeted toward men.
  • Pinterest is aimed at women. This is ideal for those who have a jewelry or clothing brand.

Social media ads have to be relevant, visual and include a call to action for them to be effective.

Content Has to be Sharable


Content is more important than ever when building your brand. When you have a solid brand, you need to focus on the content aspect of your website. Spend time going over what content is going to draw in the most views. Make sure your content supports your brand. If the content doesn’t relate to your brand and provide visitors with quality information, no one is going to want to share it on social media. Content should be engaging and draw people in to what your business has to offer.

Share Links as Much as Possible

Whenever you can, you should share a link to your website or social media page. The more you can share the links, the better chance you have of drawing visitors to your business. Add a link to your email signature, your business cards and anywhere else you can think of. Make sure your website has links to your social media pages as well.

Be Consistent

Consistency is crucial, especially when building your brand. You need a unique name and logo that markets your business in a way like never before. Finding something that people will instantly identify as being yours is a great way to build brand recognition. One logo should span across all of your marketing materials and social media platforms. The more people see your logo, the more it is going to be engrained into their brain.

By following the tips above, you can transform you brand and start building a solid reputation for yourself.

Stina Riner

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Stina is confident in her abilities to write in many different styles, from professional to casual, making sure to provide the voice that clients seek. With typing speeds of 75wpm, Stina can quickly produce shorter articles, but is always willing to tackle any in-depth articles that come her way.

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0 thoughts on “Don’t Ignore these Basics for Building a Successful Br …”

  • Avatar
    Elizabeth Chaney says:

    Trying to build a brand without consistency is my biggest downfall. With many the many things going on in my life it is very easy for a week or two to slip by without notice. I am in the process of testing software that will help to get my content out in a more consistent manner. Your ideas for building my brand should help, Thank you.

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    Facebook is definitely my go-to social media platform when it comes to raising awareness of anything. I have never even considered using Google+. I agree that figuring out the best platform is important.

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    Yes, choosing the right social media is so important. Each platform is so different from the next. I personally like Facebook and Instagram the best.

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      I think you can have a presence on a number of platforms, but that you also have to be able to figure out how to use them correctly. Businesses that invest in a social media/blog marketer will be able to do just that.

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      Georgia Potts says:

      It’s getting to the point when I may have to stop ignoring social media for my own use. I’ve been using it quite a bit for clients, but for marketing my own work, I’ve never used it. It’s getting harder out there if you don’t use it.

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    This post really gives me some new insights. I will focus more on Facebook to market my brand, based on the facts you’ve shared. I didn’t realize that Google+ is heavily used by men in technology.

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      In most cases, I too judge their credibility when they lack sources. Although, if they use the right color schemes, text font, and content–I may do the research myself.

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    This is a good article for a beginner trying to learn marketing using social media. It can get complicated, fast, to learn how to create fresh, shareable content, and to understand where this content should be shared.

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    I love your breakdown of the different uses for each of the major social media sites. It’s so important to focus on the right ones!

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    I found it very interesting that Google+ is aimed at men. I hadn’t considered how this may be used to target a particular audience givin these stats. Pinterest being aimed at women is very evident and I agree with the suggested business types engaging with this form of social media.

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    Georgia Potts says:

    It’s so important to understand the demographics that each of the social media sites excel at. I’ve read that Facebook is best for an older demographic, for instance.

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    This was a very informative article! I liked the focus on the different strengths and demographics of each social media site.
    Social media is so pervasive in our lives that it’s important to be able to use it effectively. I found these tips extremely helpful in my own goals to learn how to share content better.

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    I didn’t know that about Pinterest being geared towards women. I guess that makes sense though. Women can work home by making things and post the pics. It wouldn’t surprise me if Etsy is female dominated as well. And I could see why Linkedin would be really effective for people with a lot of business connections. Facebook and Pinterest are probably best for people who have mostly personal contacts and are just getting started.

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    The best part about social media marketing is that there are sites dedicated to managing your accounts simultaneously ! Understanding which domains are most popular, along with understanding its audience is key in determining your angle.

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