The World Wide Web is an incredibly dynamic place. Not only is content constantly changing, but search engine rankings and what people search are constantly changing, too.
How can developers and publishers be sure that the keywords they use to optimize content will be the ones trending in the future?
They can’t!
If you can be certain of anything, it’s that trends will continue to come and go. Content developers need to optimize content for the most active keywords at the moment the content is created.
Google’s new real-time data makes this possible. And more than possible, with the ever-increasing pace of the internet it’s necessary to create content specifically designed to appeal to potential visitors, by being relevant to what those potential visitors are already engaging with.
Real Time Trend Data Tells Content Creators Exactly What People Are Looking For
More web content is created every day than you’ve ever thought to read. And most of it is optimized to keywords, in order to make sure the right people read the content.
But lots of awesome content goes unread every day. And lots of that content is SEO optimized.
So what’s going wrong?
A lot of this SEO optimization is based on keywords that are only vague guesses at what customers may search for. And competitor businesses are probably using the exact same keywords.
It’s easy for content to become lost in the clutter.
Researching real-time search trends can give content developers insight into what potential readers and customers are looking for right now and allow them to tailor their content accordingly. This can help with choosing content subjects as well as SEO optimization.
Trends Vary Among Search Channels
Google allows you to search in a number of different channels: the Web, news, images, YouTube and others. Google Trends allows developers to analyze channels individually or in groups. Understanding trends in different channels can lead to greater insight into what potential visitors are really interested in.
A great example is Microsoft’s recent earnings release and the release of Windows 10. Microsoft released earnings on Jul 21, 2015, and as is common when companies release financial results, searches related to the Microsoft stock symbol “MSFT” increased.
Then on July 29, Microsoft launched the free Windows 10 software upgrade, and searches for the keyword “Windows 10” skyrocketed.
If you publish content related to the stock market, or content related to computers, you could potentially gain visitors using this information.
Two pieces of content, one optimized to “MSFT” and the other optimized to “Windows 10” released as the keywords broke out around each event had the potential to yield a significant number of new visitors for both types of content publishers: visitors who are actively engaged and seeking solutions, and who would otherwise be lost to competition.
Listen to what customers are asking for with real-time data from Google Trends. It has the potential to increase the number of visitors to any website and bring content developers a more thorough understanding of visitor needs.
