Now that Google and other search engines punish keyword stuffing as a frowned-upon tactic, optimizing your content to attract traffic has become harder.
Top search firms, SEO content writers and SEO strategists currently employ Latent Semantic Indexing (LSI), which allows them to determine what a page is about regardless of the frequencies of words present. You can use LSI principles to your advantage to achieve higher SERP placement.
Latent Semantic Indexing Details
In addition to accounting for changes in tense, pluralization, word order and the like, LSI also identifies synonyms for important phrases as well as verbiage that’s routinely used in conjunction with main subject words. For example, the keyword “professional sports equipment” is semantically related to the terms “fitness equipment” and “agility sports training.” “Affordable legal services” is pertinent to searches for “legal document review” and “legal advice.”
By including words that are legitimately associated with the keyword you’re targeting, you’ll let the search algorithms know that your text is appropriate to serve to people interested in that topic. Online marketing company New Media Sources conducted a case study and found that a new page using LSI techniques got 20 times as many hits as a similar page created at the same time that did not use such a strategy.
How to Use LSI
You can tweak your website to include LSI keywords without making it sound awkward or artificial. Ultimate Keyword Hunter is a great resource and is available for free download merely by providing your email address. If you prefer a web interface, try LSI Graph although unregistered users are limited to three queries per day.
Before delving into these specialized tools, however, you should be aware that Google routinely provides valuable info every time you search the web. Whenever you start typing in the search bar – as long as you have autocomplete turned on – you’ll see a list of possible matches:
Also, at the bottom of every search results page, Google provides a list of related keywords:
You’ve probably been conducting latent semantic analysis every day without even realizing it! Though the help given by Google in this area isn’t as sophisticated as that offered by dedicated software, it still serves as a great starting point. Since the purpose of any adjustments you make is search engine optimization, this data coming straight from the horse’s mouth shouldn’t be discounted.
The development of latent semantic indexing is a phenomenon that allows writers and website owners to produce results that are easy to read while still being SEO-friendly. There’s no reason to try to cram in dozens of ill-fitting pieces of jargon: By introducing just a few carefully chosen LSI keywords, you can really enhance your search performance.