Introducing the Dogs of SMX

Three dogs wearing a Director of Content Barketing Bandanna

When it comes to conference swag, it’s easy to predict what exhibitors will give out:

  • Pens
  • T-shirts
  • Notebooks
  • USB sticks
  • Lanyards
  • Keychains
  • Stress balls

I should probably mention pens twice.

These are all great items to pick up and are often good to bring back to the office and share among your colleagues. That said, when we decided to exhibit at SMX Advanced last month in Seattle, I was determined that we’d hand out something a bit different that didn’t ring true to the classic swag cliche.

With that in mind — and given the fact I’m a major dog mom — I decided that we’d give out something that attendees’ fur babies could enjoy.

After a bit of searching, I found these awesome dog bandannas:

Photo of dog bandannas that say "Director of Content Barketing"
Credit to our Director of Marketing, Eric, for the cheesy pun.

I must say, we were a bit unsure about this decision up until the moment the first rush hit our booth. Fortunately, many dog parents were in attendance, and it was great to make friends while chatting about our doggos.

Reasons why this swag worked:

  • It’s unique and memorable
  • Great conversation starter or subject changer
  • Three people took one for their child (multipurpose?)

When we handed these out to attendees at the show, we also asked them to send us pictures of their dogs wearing them…because, why not?

I was overjoyed to see some of our new friends sending their pictures in, posting them on Instagram and Facebook, and I’m happy to share them with you now.

Here Are The Dogs of SMX

 

Three dogs wearing a Director of Content Barketing Bandanna
Bella, Beast and Lucy. Photo credit: https://www.thesuperextradogmom.com/

 

Two dogs wearing a Director of Content Barketing Bandanna
Desi and Lucy

 

Bella the dog wearing a Director of Content Barketing Bandanna
Bella

 

Zoro the dog wearing a Director of Content Barketing Bandanna
Zorro

 

Two dogs wearing a Director of Content Barketing Bandanna
Woodrow and Finn

 

Tickle the dog wearing a Director of Content Barketing Bandanna
Tickle

 

Swag the dog wearing a Director of Content Barketing Bandanna
Swag the dog

 

Malka the dog wearing a Director of Content Barketing Bandanna
Malka

 

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Meghan McKenzie

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Meghan heads up Enterprise Sales with Crowd Content and comes with 10 years of sales and marketing experience. She loves selling awesome writing services that are proven to work, because she'd rather express herself through eating cheese and drinking wine and leave the writing to the pros.

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